Lucire
The global fashion magazine May 9, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Brad Pitt becomes the face of Chanel No. 5

May 10, 2012/2.25

Iconic perfume Chanel No. 5 was created by Ernest Beaux in 1921 for Coco Chanel, who then launched the fragrance in 1922. Now hunky heart-throb Brad Pitt has officially become the new face of one of the world’s popular fragrances. This handsome lad is taking a different kind of role as he begins his upcoming […]

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Live at Six is a play for our media-obsessed times

April 17, 2012/23.19

Downstage’s brand is one of participation: look back through the theatre’s history and it’s been about innovation and democratization. The clue’s even in the name.    Live at Six, the new production currently on at Downstage, embodies its ethos beautifully. Theatregoers are expected to bring their smartphones to film an incident that takes place in […]

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Cheryl Cole Tweets that she and Louis Walsh have settled their differences

April 11, 2012/12.45

Have Cheryl Cole and Louis Walsh made up over their recent spat—where Britain’s sweetheart, always good for a headline, accused Walsh of being an inactive manager, and where Walsh subsequently hit back?    According to the Twitter school of journalism—the skill of reading Tweets and not getting a statement—they have.    Walsh does not have […]

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Rihanna appears in steamy Armani jeans commercial

March 9, 2012/23.03

Rihanna has appeared in a new minute-long advertisement for Armani jeans, with the singer heading to Twitter to tell her fans, ‘Enjoy.’    While selling jeans, the black-and-white footage largely features the singer wearing underwear.    The ad is literally steamy: in the commercial, Rihanna turns on the hot water tap in her bathroom, the […]

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Making sharing simpler (we hope)

March 2, 2012/11.46

Top The old news page layout, with two sets of buttons. Above Slimmed down as of today, hopefully making things easier to understand. We’ve had a very minor nip-tuck to our news pages, and if readers have few issues with it, we’ll be rolling out these changes to the rest of the site gradually.   […]

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Nine West’s spring campaign gets on board the Twitter and Instagram bandwagon

February 21, 2012/9.34

Marcus Gaab Nine West is getting into Twitter hashtagging: the four spring 2012 trends it proposes for its advertising campaign come with suggested hashtags to complement the imagery.    It has tried to get some hashtagging going with the new campaign: blogs Keiko Lynn, Honestly WTF, Saucy Glossie and Song of Style will try to […]

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Diet Coke and Minka Kelly prepare to promote the ’12 Heart Truth Red Dress collection at NYFW

February 7, 2012/9.38

The Heart Truth campaign has seen the Coca-Cola Company create newly designed packaging for Diet Coke to commemorate the soft drink manufacturer’s fifth-year support of the National Heart, Lung, and Blood Institute’s (NHLBI) campaign, to promote heart disease awareness. Diet Coke has also participated in numerous awareness-raising programmes to aid the campaign over the last […]

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One Tweet, and media speculate Britney Spears is engaged again

December 16, 2011/23.36

Amazing how one Twitter post has the world’s media speculating that Britney Spears has become engaged to her former agent, Jason Trawick.    The Tweet read, ‘OMG. Last night Jason surprised me with the one gift I’ve been waiting for. Can’t wait to show you! SO SO SO excited!!!! Xxo’. A later one six hours […]

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