Lucire
The global fashion magazine May 15, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Movado holds Shanghai event with singer Li Ronghao and actor Jerry Chengjie Yuan

November 5, 2020/10.25

Movado’s Shanghai event saw actor Jerry Chengjie Yuan, singer Li Ronghao, and Movado China general manager Danni Hammer. Movado held its Music Time Journey event in Shanghai on October 29, with an interview format featuring its spokesman, singer–songwriter Li Ronghao (李榮浩) and host, actor Jerry Chengjie Yuan (袁成傑).    Movado China general manager Danni Hammer, […]

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Breitling launches Endurance Pro at Geneva Watch Days

August 27, 2020/10.36

Harold Cunningham With the start of Geneva Watch Days on Wednesday, CEOs from Breitling (Georges Kern), Bulgari (Jean-Christophe Babin), Ulysse–Nardin (Patrick Pruniaux), H. Moser & Cie. (Edouard Meylan), MB&F (Maximilian Büsser) along with the Conseil d’État de Genève’s Mauro Poggia and other VIPs joined together to open the event. Breitling launched its Endurance Pro sports’ […]

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Chanel shows Mademoiselle Privé Bouton watch collection

July 30, 2020/11.20

Further applause for Chanel for keeping up a good pace of new releases despite the pandemic—it’s no doubt a mixture of deep pockets and a desire to be one of the few brands vying for consumers’ attention in a world with far less competitive clutter and noise. The latest is its haute horlogerie collection for […]

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Watches at both ends of the market pay homage to NASA

April 26, 2020/3.29

With the 50th anniversary of the Apollo 13 mission, Omega reminds us that it was present through some of NASA’s greatest achievements, including the first lunar landing in July 1969, and every lunar mission since. Buzz Aldrin wore an Omega Speedmaster when he stepped on to the moon, earning it the nickname, ‘the Moonwatch’. It […]

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Arthur Chen unveils Tissot’s newest range in webcast

April 9, 2020/9.32

Arthur Chen, Tissot’s newest spokesman, has released the company’s latest Chrono XL range in a live webcast from Beijing. A casually dressed Chen, resting on a sofa, described the new range with words like daring, unique, wonderful, and unlimited, with one of the promotional images from Tissot’s new campaign behind him.    Chen talked in […]

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Longines taps into the 1930s for its Heritage Classic range

October 10, 2019/10.39

Every decade, it doesn’t surprise us to see a revival of designs from 20 years ago, tapping into the public’s nostalgia. But going back to the 1930s is a harder task—this isn’t dependent on nostalgia, but an appreciation of the design movements of the time. And that’s what Longines has done with its Heritage Classic […]

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Jaeger-LeCoultre celebrates in London with Benedict Cumberbatch, Ellie Bamber, Juliet Stevenson, Clarke Peters

July 12, 2019/22.36

Tristan Fewings, John Phillips On July 8, exclusive guests gathered at London’s Royal Academy of Arts to celebrate Jaeger-LeCoultre as they participate in its summer exhibition. Jaeger-LeCoultre’s collection on display included their latest masterpiece, the Master Grande Tradition Gyrotourbillon Westminster Perpetuel, a piece of majestic haute horlogerie that shows off the elegant craftsmanship of the […]

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