Maison von Sorella takes a stand against influencers and bloggers
Above: From Von Sorella’s autumn–winter 2018–19 collection, one which you won’t see on influencer accounts, at least not with the company’s support. Those who have opted for the digital version of Lucire’s latest print issue may have read ‘The fall of the influencer’, bookending a story we did many years ago on the rise of […]
Social media and the “influencers”: not the evolution you might have expected
Above: Kim Kardashian West’s Instagram account. Incredible follower numbers—but what of authenticity? I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) […]
Making headlines this month: Mai Davikha is a Thai actress and celebrity, and the youngest superstar in Thailand. She is the spokeswoman for HM Queen Siriki’s breast cancer campaign, which began in 2017—she shared a modelling photo to her 6·6 million audience. Selena Gómez is well known as an American singer and actress, and […]
Tuesday, 10 a.m. Had a bit of a grumble about a PR company to our fashion ed. Sopheak Seng, because we received a press release telling us to observe a strict embargo date. Except the embargo date was yesterday. I suppose it’s better than a release touting a brand-new product when you know that product […]
When corporate brands and personal brands trade places: Kate Moss was there before Kendall Jenner
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins, the famous brand consultant, sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries […]
Etam stages 10th live show in Paris—Emily Ratajkowski, Laury Thilleman, Jordan Barrett among VIPs
Etam As part of the events of Paris Fashion Week, lingerie brand Etam held its 10th live show at l’École des Beaux-Arts on the 26th, with audiences following the event closely on social media. The 80 models on the catwalk included Camille Rowe and Constance Jablonski, while the acts performing at the event were […]
Game of Thrones’ and X-Men’s Sophie Turner named Wella Professionals’ brand ambassador
Sophie Turner, the 21-year-old actress who rose to fame in the HBO TV series Game of Thrones, is the new brand ambassador for Wella Professionals. Turner boasts a five million following on Instagram, as well as having a profile through Game of Thrones and the X-Men film series. The company says she was […]
Opinions: what we need from media beyond ‘fake news’; looking to the stars
We need independent media Paul Clarke/CC BY-SA 4.0, commons.wikimedia.org/w/index.php?curid=37435469 Above: Sir Tim Berners-Lee, the inventor of the World Wide Web. Earlier this month, Sir Tim Berners-Lee wrote an open letter expressing his concerns about the evolution of his invention, the World Wide Web. (Interestingly, he writes the term all in lowercase.) It wasn’t just […]
Fresh from her recognition as model of the year at the British Fashion Awards, Gigi Hadid appeared as the high-profile headliner #PerfectNever Revolution event for Reebok, for whom she is a spokeswoman. Hadid, along with Olympic medal-winning gymnast Aly Raisman, actresses Lena Dunham, Ruby Rose and Zoë Kravitz, joined broadcaster Jessica Mendoza as host in […]
Smooth operator: hair removal with Veet’s Sensitive Precision Beauty Styler
Women are often concerned about hair removal on sensitive areas of their body such as their face, which needs more gentle treatment, thus subtracting the option to treat these areas the same way as they would with other parts of their body. Research has shown that ‘Many women feel a stigma about shaving their face, […]
