Levi’s, Opening Ceremony launch collaboration

Filed under: branding, fashion, Lucire, New York, photography, tendances, trend—Lucire staff/10.04

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Ryan McGinley

Levi’s and Opening Ceremony have announced a co-branded venture with a US-made range of cords. The spring 2010 collection, entitled Levi’s Cords by Opening Ceremony, takes the Levi’s 505 jean as a base and introduces a new palette of colours including teal, fuchsia, lavender, olive, curry, navy and optical white.
   In addition to the unisex corduroys, there are unisex cut-off shorts, unisex button-down shirts and men’s and women’s trucker jackets.
   Photographer Ryan McGinley shot the campaign.

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1. reports: Levi’s, Opening Ceremony launch collaboration http://bit.ly/9p6enp

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