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Sponsored video: Appleton Estate’s Jamaican tradition is assured


NEWS
Filed by Lucire staff/August 6, 2015/15.07


The Caribbean is most closely associated with rum when it comes to alcohol, and Appleton Estate is arguably the brand that rum lovers will think of when Jamaica comes up. Now part of Campari, Appleton Estate’s history goes back to the dawn of rum itself, to 1655 when the British captured the islands from the Spanish.
   This 4,614 ha estate is the oldest sugar estate and distillery in the country that has been in continuous production, and the brand readily plays on its Jamaican heritage, especially in its latest spot that connects the island’s culture and spirit with the rum itself.
   In the Nassau Valley, from where Jamaica’s fruits and vegetables predominantly come, Appleton Estate began creating rum in 1749, and now has a range of three core types: the Signature Blend Jamaica Rum, the Reserve Blend Jamaica Rum and the Extra 12 Year Old Jamaica Rum. Two limited-edition luxury rums form the remainder of the range: the 21 Year Old Jamaica Rum and 50 Year Old Jamaica Rum—Jamaica Independence Reserve.
   They are known for their bold aromas and fruity notes, with the Reserve having an added complexity. The Independence Reserve, launched in 2012 to celebrate the 50th anniversary of the country’s independence, saw 800 bottles released worldwide, with an even more complex bouquet and intensity.
   The process is environmentally friendly today, with an emission-free boiler, a process to turn the filter press mud into fertilizer, and an extensive recycling programme in the Nassau Valley. Under the eye of Joy Spence, the first woman to hold the position of Master Blender in the spirits’ industry, Appleton Estate continues its Jamaican tradition, one which its current owner is keen to uphold, as can be seen in its latest spot.



Post sponsored by Appleton Estate

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