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October 27, 2014

Sponsored video: Moroccanoil wants to hear your stories that are #inspiredbywomen

Lucire staff/13.09

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A Lucire special promotion


Lucire has featured Moroccanoil for years‚ÄĒwe like to think we were one of the insiders that let readers know of this beauty range from Canada first.
   Moroccanoil is known for its luxury hair care approach, with performance-driven formulas that help nourish and restore hair to a natural, silky finish. With modern environmental factors conspiring to hurt hair, Moroccanoil‚Äôs light formula helps reverse those adverse effects.
   When Moroccanoil first started, oil treatments for hair were rare, but founder Carmen Tal persisted, and the range has caught the attention of celebrities and hair professionals around the world.
   Last month, Moroccanoil appointed its first ambassador, Rosie Huntington-Whiteley, who began gracing our pages at roughly the same time as the oil treatments. It‚Äôs a great campaign, because we finally get to see the real Huntington-Whiteley on a wider scale‚ÄĒshe‚Äôs far more articulate and fun than you might expect‚ÄĒand it taps in to an idea that everyone will find familiar.
   The campaign asks viewers to create a brief video, hashtagged #inspiredbywomen, telling the world which woman has inspired them, sharing their stories. There are no gimmicks or prizes: the company wants to get these stories out and begins with its own six women, chosen by Tal herself, in a video series directed by Bryce Dallas Howard.
   Huntington-Whiteley is one of the six, joined by Chrissy Beckles (who literally fights for abandoned dogs in Puerto Rico, by going into the boxing ring to raise funds through charity bouts), Rebecca Welsh (whose HALO Foundation provides underprivileged children a chance to unlock their creativity), Kavita Shukla (whose FreshPaper venture has revolutionized food storage in 35 countries), Allyson Ahlstrom (who created Threads for Teens, a free boutique serving at-risk girls), and Jessica Matthews (who invented the Soccket, a soccer ball that creates electrical energy).
   Says Tal, ‚ÄėInspiration is about feeling empowered. If we can empower women, the sky‚Äôs the limit.‚Äô




Post sponsored by Moroccanoil

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October 16, 2014

Shavaughn Ruakere becomes New Zealand face of Pantene

Lucire staff/5.35

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Shavaughn Ruakere has been named the New Zealand face of Pantene.
   The brand, which remains connected in this market to New Zealand model Rachel Hunter with the catchphrase, ‘It won’t happen overnight, but it will happen,’ announced its new spokeswoman today.
   ‚ÄėI grew up with Pantene, love it, and always trust it to take good care of my hair. I’m so excited to be representing such an innovative brand with a new formulation that makes it even better than before,’ she said in a release.
   More casually, in a tongue-in-cheek fashion, Ruakere told her fans on Facebook, ‘Move over Rachel Hunter!’
   The new formulation contains ‘revolutionary technology Keratin Damage Blockers to help defend hair against irreversible oxidative damage,’ according to the company. More information on the revised formulation can be found at www.pantenepromise.co.nz.

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October 15, 2014

Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann

Lucire staff/4.59

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After teasers this week, Chanel has now premi√®red its new No. 5 campaign, The One That I Want, starring supermodel Gis√®le B√ľndchen, and written and directed by Baz Luhrmann. Academy Award winner Catherine Martin oversaw the production design.
   Luhrmann directed the 2004 campaign for Chanel No. 5 with Nicole Kidman.
   In the last 10 years, Luhrmann says that the focus has changed. With the Kidman campaign, he says it was about a woman breaking free, then return to reality. Today, B√ľndchen plays a woman who listens to her heart, free to make her own choices.
   ‚ÄėThe Chanel woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance. And in the end, the Chanel woman chooses love,’ says Luhrmann.
   Earlier, the director explained why B√ľndchen was the perfect casting: ‚ÄėShe can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what‚Äôs most important to her, ‚Ķ is love, to really be fulfilled. And I think that‚Äôs what we try to convey in this little film.‚Äô
   Chanel says the new film, which is 3 minutes 23 seconds‚ÄĒand cut to 30- and 60-second versions, ‘tells the story of a woman who struggles to find space for everything‚ÄĒherself, family, career, and love.’
   The film itself is emblematic of Luhrmann’s earlier work: glamorous, romantic, with mixed historical eras and music playing a huge role.
   Chanel has also released behind-the-scenes videos, including one on the costume design and another on the locations (including Fiji, Montauk, the Queensboro Bridge, and Manhattan), as well as interviews with Luhrmann and B√ľndchen.
   Other Chanel No. 5 campaign directors have included Ridley Scott, Luc Besson, Kathryn Bigelow, Jean-Pierre Jeunet, and Martin Scorsese.
   The accompanying music is Lo-Fang‚Äôs cover of ‚ÄėYou‚Äôre the One That I Want‚Äô, composed by John Farrar.

The making-of

Baz Luhrmann

Locations

Costume design

Song

The fragrance

Interview with Gis√®le B√ľndchen




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October 14, 2014

Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released

Lucire staff/9.58

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Hugh Stewart

Chanel has teased with more imagery for its upcoming No. 5 campaign with Gis√®le B√ľndchen, written and directed by The Great Gatsby (2013) director Baz Luhrmann, with production design by Academy Award winner Catherine Martin.
   The new images show the supermodel in two more outfits in addition to her surfing one shown yesterday.
   In one, again shot by Hugh Stewart, B√ľndchen is wearing a silver lam√© fringed organza dress from the Chanel haute couture spring‚Äďsummer 2014 collection, with mauve suede sneakers, Plume de Chanel earrings in 18 ct white gold and diamonds, and a Plume de Chanel ring in 18 ct white gold and diamonds. Make-up uses a similar palette, with le Blanc de Chanel, Perfection Lumi√®re Velvet and Les Beiges foundation; Cr√®me de Chanel in R√©v√©lation for the blush; les 4 Ombres eyeshadow in Tiss√© Rivoli; Ecriture de Chanel eyeliner in black; Stylo Yeux Waterproof pencil in Noir Intense and the Kh√īl pencil in Clair; Rouge Allure lipstick in Ind√©cise; le Crayon L√®vres in Mordor√© Nude to define the lips; le Vernis for the nails, in Ballerina.
   B√ľndchen’s second outfit sees her wear a black double silk‚Äďcr√™pe dress with silver embroidery from the cruise 2014‚Äď15 collection, with black satin sandals from the spring‚Äďsummer 2014 collection. She wears a Chanel necklace in 18 ct white gold and diamonds, and earrings in 18 ct white gold and diamonds.
   B√ľndchen’s choice, according to Luhrmann in the latest behind-the-scenes video, can be summed up with her multi-faceted nature. ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, ‚Ķ is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   He says that she has ‘a new world sensibility. I think that’s both fresh but very true to Coco Chanel. Coco brought the new era to the old world. She was the one who smashed the convention. She was the one who just hung out and was friends with the avant-garde. She was 100 per cent behind the new, 100 per cent behind possibility, and 100 per cent, in her DNA, a self-empowered woman. Gis√®le felt honoured, I felt, to be identified as the No. 5 woman. She has continued to evolve as a woman.’
   B√ľndchen follows in the footsteps of Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, and even Brad Pitt. Luhrmann, meanwhile joins Ridley Scott, Luc Besson, and Jean-Pierre Jeunet as Chanel No. 5 directors.
   Patrick Demarchelier shot the final stills of the campaign.
   Says Chanel, ‘In this new chapter, the story of No. 5 is told in a way that goes beyond the fragrance itself. Ten years ago, No. 5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann‚Äôs eyes, we see the No. 5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything‚ÄĒherself, family, career, and love.’
   The accompanying music is Lo-Fang‚Äôs cover of ‘You‚Äôre the One That I Want’. The film itself, to be released on October 15, has no words or dialogue.


Patrick Demarchelier











Hugh Stewart

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October 13, 2014

OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased

Lucire staff/23.16

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See even more pics here, and why Baz Luhrmann thinks Gis√®le B√ľndchen is the modern embodiment of what Gabrielle Chanel stood for



Hugh Stewart

Chanel has teased its new campaign, dubbed ‘The One That I Want’, featuring Gis√®le B√ľndchen.
   The company has released two images and a 15-second video for the next push of its iconic Chanel No. 5 fragrance. Director Baz Luhrmann helmed the spot, which shows B√ľndchen surfing, and leaning up against a large number 5.
   B√ľndchen herself had released a shot of her holding a Chanel logo surfboard on her Instagram on October 7, and a second image from the campaign on October 11.
   Hugh Stewart shot the latest images of B√ľndchen, who, naturally, wears Chanel make-up, including le Blanc de Chanel and Perfection Lumi√®re Velvet foundation in beige, Cr√®me de Chanel blush in R√©v√©lation, les 4 Ombres eyeshadow in Tiss√© Mademoiselle, Le Volume mascara in black, and Rouge Coco lipstick in Mademoiselle. She wears a pink and black neoprene bikini top and a long-sleeved black and pink neoprene wetsuit especially made by Karl Lagerfeld for Chanel. The wetsuit sports the iconic 5 on the back.
   The supermodel follows on from other celebrities including Catherine Deneuve, Nicole Kidman, Audrey Tautou, Keira Knightley and perhaps most unusually, Brad Pitt.
   The campaign breaks on October 15, two years to the day after Pitt’s campaign broke. The hashtag #TheOneThatIWant will be used in social media.



Via Instagram

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October 11, 2014

The Healthy Harlequin, masked culinary superheroine, débuts at Comic-Con

Lucire staff/11.02

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Cosplay is very much part of the 2010s lexicon and culture, and what better way to get reminders about staying fit and healthy than to bring the message right to the media people use today?
   The Healthy Harlequin, who officially launched at Comic-Con at New York this week, will present short videos and images via Instagram and other media with recipes, tips and techniques about healthy eating.
   And she hasn’t just emerged on the scene. We’ve been following Healthy Harlequin, the new masked superheroine, over the many months leading up to this launch, and there’s an entire a comic book origin story to how she came into being.
   The Healthy Harlequin told Lucire that ‘putting on a mask can make you more bold, more outgoing,’ and her aim is ‘empowering people (mainly women) to get back in the kitchen ‚Ķ but to take health in their own hands.’
   She added in a release, ‚ÄėI’m fighting bad health’s lies with truth, body positivity, and tasty treats.’
   ‚ÄėShe’s like your smart, sassy older sister teaching you what’s up in the kitchen‚ÄĒshe just happens to be a superhero,’ according to Faith Kates, owner of Next Models, which represents Healthy Harlequin.
   ‚ÄėShe’s not afraid to make a mess in the kitchen, and that’s fun to watch,’ says Scott Feldman, founder of chefs’ agency Two-Twelve Management, which represents Top Chef‚Äôs Tom Colicchio and The Kitchen‚Äôs Geoffrey Zakarian.
   What we love: she’s body-positive and unapologetically flawed so we can relate to her‚ÄĒand her advice is good for our health.
   Her lessons include how to remove the beans from a vanilla pod to making creamy nut milks, and each episode builds on the last.
   Follow HealthyHarlequin on Instagram, HarlequinHealth on Twitter, her Tumblr site (where you can watch her first episode), or visit the website at www.healthyharlequin.com.

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October 7, 2014

BeeBio launches skin care line featuring medical-grade manuka honey and bee venom

Lucire staff/23.38

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It’s the latest buzz in beauty. Developed over three years, BeeBio is a new line of skin care products featuring medical-grade 16+ active manuka honey, bee venom and other natural ingredients.
   Active manuka honey is already known for its healing properties, and BeeBio uses it to help stimulate new skin cell growth and to moisturize skin. Bee venom, meanwhile, helps with collagen and elastin production. Combine the two, and you’re looking at stimulating skin cell renewal by 80 per cent, according to independent research. BeeBio products also contain six times the antioxidant levels of vitamin C.
   The range begins with an active manuka honey and goat’s milk soap at NZ$11¬∑60, while the flagship of the range is the venomenous active manuka honey and bee venom face masque retailing at NZ$79¬∑86. In between, there are body lotions, hand and eye creams, facial cleansers and day and night creams. BeeBio is also offering a Christmas gift set, comprising its venomenous active manuka honey and bee venom face masque, active manuka honey eye cr√®me with bee venom, and active manuka honey and royal jelly facial cr√®me, for NZ$179.
   Retailers can be found at www.beebioskin.com.

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September 18, 2014

Rachel Millns crowned Miss Universe New Zealand 2014, in front of a live, global audience

Lucire staff/16.33

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Alan Raga

In front of a live global audience, and a full house at Sky City Theatre in Auckland, Rachel Millns of the Kapiti Coast was crowned Miss Universe New Zealand 2014 on Thursday night.
   Millns beat out Monique Cooley of Queenstown and Becky Hingston, originally of Dunedin, after a combined judges’ vote (with the panel consisting of Colin Mathura-Jeffree, Megan Alatini, Jo Holley, Stephanie Charles of Starnow, Emma McLachlan of Diamond Entertainment, and special guest judge Chalita Yaemwannang, Miss Universe Thailand 2013), and a public vote (through Miss Universe New Zealand’s online I-vote and SMS voting).
   Alatini did double duty as she and Joe Cotton, Erika Takacs and Keri Harper reformed TrueBliss‚ÄĒthe original Popstars band‚ÄĒfor one night, performing both one of their earlier hits and a new song.
   Russell Dixon, back from performing lead roles on the British stage, Michelle Varte, and Lavina Williams also entertained the crowd at the Theatre.
   Miss Universe New Zealand executive director Nigel Godfrey announced the Miss New Zealand Consortium Ltd.’s intention to hold a Mrs New Zealand competition in 2015, and registrations of interest are being taken on the nextmissnz.com website.
   He and Lucy Gallaugher MCed the event, which was streamed at nextmissnz.com, livestream.com, virtualticket.co.nz and right here at Lucire. The grand final will air on Face TV in New Zealand as a delayed telecast.
   Both Yaemwannang and Holly Michelle Cassidy, Miss Universe New Zealand 2013, crowned Millns on stage at the conclusion of the show.
   Other awards were given to Alyx Pivac (Miss Congeniality), Monique Cooley (Miss Photogenic) and Brenna Watson-Paul (World Miss University representative for 2014, as judged by Alex Lee).
   Golden Gowns, Antique & Modern Jewellery, Jewels by Aqua, Jucy, and the Tourism Authority of Thailand were platinum sponsors for the evening.
   Millns will head off to Doral, Florida, in December, to participate in Miss Universe 2015 on January 18.

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