Sponsored video: Beneﬁtâs Theyâre Real! Push-Up Liner is long-wearing, waterproof, and even foolproof
A Lucire special promotion
Benefit Cosmeticsâ new Theyâre Real! Push-Up Liner (that really is the name) is so good, you can apply it while handcuffed!
Thatâs the message Benefitâs pushing with its latest eyeliner, which is easier to apply than many of its rivals.
Itâs a gel liner in a pen, so all you need to do is twist the base to push the liner to the tip of the pen, rest the AccuFlex tip on the base of your lashes, and go from the inner to the outer corner. The formula is quick-drying and lasts all day.
On a sample of 32 women, there have been very positive results: 88 per cent claimed the liner âhugged the lashlineâ and 84 per cent said that their eyes looked larger.
Customers, too, on the Benefit website have confirmed what the test group says about the liner being long-wearing (as 91 per cent did) and waterproof (81 per cent). One says that the Accuflex tip allowed her to get a cleaner line, which she was unable to get with competing products.
At the moment, the Theyâre Real! Push-Up Liner only comes in black.
The product isnât oil-free, which enables it to last longer, and be resistant to tears, sweat and smudging (which makes it ideal if you are wearing contacts). And we should note that it isnât suited for lash extensions.
Removing the liner is easy, using Benefitâs own Theyâre Real! remover.
The Benefit website also shows how to create the perfect wing using the pen, with a simple five-step process, highlighting just how easy it is to use the Theyâre Real! Push-Up Liner.
Post sponsored by Benefit Cosmetics