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October 14, 2014

Baz Luhrmann explains Gisèle Bündchen’s Chanel No. 5 casting as more images released

Lucire staff/9.58

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Hugh Stewart

Chanel has teased with more imagery for its upcoming No. 5 campaign with Gisèle Bündchen, written and directed by The Great Gatsby (2013) director Baz Luhrmann, with production design by Academy Award winner Catherine Martin.
   The new images show the supermodel in two more outfits in addition to her surfing one shown yesterday.
   In one, again shot by Hugh Stewart, Bündchen is wearing a silver lamé fringed organza dress from the Chanel haute couture spring–summer 2014 collection, with mauve suede sneakers, Plume de Chanel earrings in 18 ct white gold and diamonds, and a Plume de Chanel ring in 18 ct white gold and diamonds. Make-up uses a similar palette, with le Blanc de Chanel, Perfection Lumière Velvet and Les Beiges foundation; Crème de Chanel in Révélation for the blush; les 4 Ombres eyeshadow in Tissé Rivoli; Ecriture de Chanel eyeliner in black; Stylo Yeux Waterproof pencil in Noir Intense and the Khôl pencil in Clair; Rouge Allure lipstick in Indécise; le Crayon Lèvres in Mordoré Nude to define the lips; le Vernis for the nails, in Ballerina.
   Bündchen’s second outfit sees her wear a black double silk–crêpe dress with silver embroidery from the cruise 2014–15 collection, with black satin sandals from the spring–summer 2014 collection. She wears a Chanel necklace in 18 ct white gold and diamonds, and earrings in 18 ct white gold and diamonds.
   Bündchen’s choice, according to Luhrmann in the latest behind-the-scenes video, can be summed up with her multi-faceted nature. ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, … is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   He says that she has ‘a new world sensibility. I think that’s both fresh but very true to Coco Chanel. Coco brought the new era to the old world. She was the one who smashed the convention. She was the one who just hung out and was friends with the avant-garde. She was 100 per cent behind the new, 100 per cent behind possibility, and 100 per cent, in her DNA, a self-empowered woman. Gisèle felt honoured, I felt, to be identified as the No. 5 woman. She has continued to evolve as a woman.’
   Bündchen follows in the footsteps of Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, and even Brad Pitt. Luhrmann, meanwhile joins Ridley Scott, Luc Besson, and Jean-Pierre Jeunet as Chanel No. 5 directors.
   Patrick Demarchelier shot the final stills of the campaign.
   Says Chanel, ‘In this new chapter, the story of No. 5 is told in a way that goes beyond the fragrance itself. Ten years ago, No. 5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the No. 5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything—herself, family, career, and love.’
   The accompanying music is Lo-Fang’s cover of ‘You’re the One That I Want’. The film itself, to be released on October 15, has no words or dialogue.


Patrick Demarchelier











Hugh Stewart

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October 13, 2014

Official pics: getting Gisèle Bündchen’s Chanel No. 5 look as her next campaign is teased

Lucire staff/23.16

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See even more pics here, and why Baz Luhrmann thinks Gisèle Bündchen is the modern embodiment of what Gabrielle Chanel stood for



Hugh Stewart

Chanel has teased its new campaign, dubbed ‘The One That I Want’, featuring Gisèle Bündchen.
   The company has released two images and a 15-second video for the next push of its iconic Chanel No. 5 fragrance. Director Baz Luhrmann helmed the spot, which shows Bündchen surfing, and leaning up against a large number 5.
   Bündchen herself had released a shot of her holding a Chanel logo surfboard on her Instagram on October 7, and a second image from the campaign on October 11.
   Hugh Stewart shot the latest images of Bündchen, who, naturally, wears Chanel make-up, including le Blanc de Chanel and Perfection Lumière Velvet foundation in beige, Crème de Chanel blush in Révélation, les 4 Ombres eyeshadow in Tissé Mademoiselle, Le Volume mascara in black, and Rouge Coco lipstick in Mademoiselle. She wears a pink and black neoprene bikini top and a long-sleeved black and pink neoprene wetsuit especially made by Karl Lagerfeld for Chanel. The wetsuit sports the iconic 5 on the back.
   The supermodel follows on from other celebrities including Catherine Deneuve, Nicole Kidman, Audrey Tautou, Keira Knightley and perhaps most unusually, Brad Pitt.
   The campaign breaks on October 15, two years to the day after Pitt’s campaign broke. The hashtag #TheOneThatIWant will be used in social media.



Via Instagram

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September 25, 2014

News round-up: Stella McCartney’s Jaguar XE; Ralph Lauren shifts €22,000 Rickys; Perriam launches new brand

Lucire staff/23.59

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Ralph Lauren has been shifting its €22,000 crocodile skin Ricky bags at an event at its Amsterdam store, and gifted one of them to the Netherlands Museum of Bags and Purses. The bag, says the Museum, is regarded as an icon, on a par with the Hermès Birkin and the Chanel 2.55. The company also showed a Ricky bag with a USB port and LED lighting on the inside, which will be released worldwide in December, and sold on order.
   On Monday, Stella McCartney did indeed show her version of the Jaguar XE, as part of the Feel XE campaign for the Indian-owned company’s new compact executive saloon. The McCartney XE features her spring–summer 2015 ‘Superhero’ print, and a fleet of the cars will be seen on the streets of Paris on Monday to coincide with her new collection. The next reveal of the XE will be at the Salon de Paris on October 2.
   We’ve been fans of Otago designer Christina Perriam for years, and she will unveil a new luxury lifestyle brand, Perriam, in October. The label will adorn New Zealand-made merino clothing and a summer 2015 catwalk launch will take place for the line on October 18 in Bendigo. An online shop will go live at the same time, at perriam.co.nz. Perriam will begin with Woman and Little with Sleep ranges, and Man and Home will be added in 2015.
   And don’t forget the features that appear in the main part of the Lucire website. Jack Yan has tested the BMW 435i, the car that has attracted the most attention out of anything we’ve featured in our pages; Elyse Glickman tries the NutriBulletRx; and Stanley Moss takes in the 500th anniversary commemoration of Magellan’s voyage around the world, in Vicenza. We also had webcast the Miss Universe New Zealand grand final from Sky City Theatre last week, which you can still watch as an archived stream. The best way to keep up with the latest articles is to follow us on Facebook, Twitter, or Google Plus.



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August 6, 2014

Retrospectives: great moments in Parisian fashion history, with YSL, McQueen, Galliano, Gaultier

Lucire staff/14.05

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What are some of the great fashion moments in recent history? You’ll have seen these videos run on Lucire TV, and we’ve singled them out for an additional focus. In French and English.

1. The departure of Yves Saint Laurent
In January 2001, Yves Saint Laurent retired from the house that bears his name, with the brand’s final haute couture show and retrospective at the Hotel Inter-continental in Paris. Two thousand people were invited to the Centre Pompidou to see Saint Laurent’s 300 greatest classics, and models included Claudia Schiffer, Carla Bruni, Jerry Hall, and Naomi Campbell. In the finalé, 40 tuxedos paraded to a song performed by Laetitia Casta. Catherine Deneuve, a long-time friend of the designer, was in tears. Saint Laurent died in 2008.
   Saint Laurent says, ‘I tried to prove that Paris was still the city of light and of haute couture, and haute couture made like this was necessary for people’s imaginations. I like seeing my models evolve and seeing how the public react and actually in that moment I feel really close to the public. I still get nervous in this profession. I’m still not used to it after 42 years. I’ve tried again to perfect this style that has now become really important in fashion, this style that I created and to which I remain loyal, as fashions pass but style stays. It’s a part of me, it’s my life. I wouldn’t know what to do; I wouldn’t be able to live if I didn’t make dresses.’

2. The shows of Alexander McQueen
Lee Alexander McQueen was known for his extravagant shows, and had come to most people’s attention after he succeeded John Galliano at Givenchy in 1996. He was later hired by the Gucci Group, joining the group in 2000. Gucci had bought a controlling stake in McQueen’s own label. An extraordinary creator, McQueen was depressed after the death of his mother, and committed suicide in 2010. The video looks at some of his greatest hits.
   Said McQueen: ‘After I left college I went to Paris to look for work, like every student does, and I went to see Martin but he couldn’t afford to pay me, and then I went to Gaultier and then there was some nasty queen on the front door to Gaultier. And I thought f*** this. I was supposed to be there for five days I was back in five hours, because there was no one else I wanted to work for apart from Margiela and Gaultier …
   ‘I call myself very schizophrenic; I have so many different, you know, personalities.’
   Katy England notes in the video below, ‘He’s just got a very clever mind, and he doesn’t follow fashion, he’s not that interested in the trends. He just suddenly thinks of something that’s really really imaginative, he might be inspired by art or … he just has a very strange vision of things which suddenly comes to life. He’ll explain an image and you’ll think wow, that’s very very strong, and that will then in turn inspire a collection. I’ve never met someone else who thinks of these things, it’s just exciting really.’

3. John Galliano at Christian Dior, haute couture spring–summer 2002
One of John Galliano’s most controversial haute couture collections was for spring–summer 2002, where he showed one inspired by the homeless, paying tribute to the ‘ingenuity shown by the underprivileged in the way they dress,’ with unstitched dresses, jacket arms held on by pegs, the layering of trousers and torn effects. Galliano said, ‘There’s the new cut but it’s also to show the work, the delicacy of the Dior atelier’s work, and also to show that this house is a laboratory of ideas where you can thrive off the rest of the house, the ready-to-wear fashion, the collection and the accessories … that’s why I’m there, to inspire the house. I cut it up a bit, a little bit crazily and expressively … They took the dress upstairs and they made the whole patronage and everything and they came back down with the same expressive cutting which blew me away, me and Stephen [Jones] couldn’t tell the difference.’

4. Madonna models for Jean Paul Gaultier
Madonna, who had been friends with Jean Paul Gaultier since 1989 when he made the costumes for her Blonde Ambition tour, went to Paris in September 1994 to model the designer’s spring–summer 1995 collection. The show was memorable for both Madonna and Gaultier, for a body corset with a conical bra.
   Looking back, Gaultier says, ‘That exact date in 1989. I knew her from that, professionally because I made the costumes for the Blonde Ambition tour, so that was really fun, it was one of my most beautiful experiences I have to say. An then obviously she modelled for me. First, she modelled in a charity show in LA in support of Aids, and the second time she modelled, you recorded her, at the Musée des Arts Forains, that must have been around ’96. There you go!
   Marie-Christiane Marek summarizes the influence: ‘Madonna produced a visual shock, leaving a mark on her era and captivating a fascinated public from the end of the ’80s. She presented corseted silhouettes with conical bras, or more Jean Paul Gaultier men’s suits. Madonna, therefore, embodied the Parisian designer’s success, heralding a new feminine era with a stamp of sex appeal.’

Le départ d’Yves Saint Laurent (version française)

The departure of Yves Saint Laurent (English dub)

The shows of Alexander McQueen

John Galliano at Christian Dior, haute couture spring–summer 2002

Madonna défile chez Jean-Paul Gaultier (version française)

Madonna models for Jean Paul Gaultier (English dub)

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July 28, 2014

Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology

Lucire staff/12.19

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A Lucire special promotion

We are used to seeing L’Oréal Paris have the world’s most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appear—as they do in its latest Elvive Fibrology thickening hair care promotion.
   Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of L’Oréal’s most popular lines.
   Having real people makes the advertisement more easily related, and L’Oréal builds on the initial promotion by having each woman in the ad—Zoë, Sarah, Priya, Jade and Lucy—elaborate even further on their favourite Fibrology hair care product.
   For Zoé, it’s the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo ‘expanding’; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
   Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
   Their Q&As are made complete by their sharing thoughts on how their L’Oréal Paris TV shoot went—where they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
   Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. Zoë says, ‘More importantly, my hair has never looked better!’ It does seem that the enjoyment they’re having in L’Oréal Paris’s promotional video below is genuine—and, after all, they are worth it.



Post sponsored by L’Oréal Paris

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Filed under: beauty, hair, London, modelling, Paris
July 26, 2014

Bambi Northwood-Blyth named face of Ba&Sh for autumn–winter 2014–15 fashion campaign

Lucire staff/13.46

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Quentin de Briey

Bambi Northwood-Blyth, who was one of Lucire’s news-makers of 2013, has now been named the face of the international press campaign for French label Ba&Sh.
   The autumn–winter 2014–15 collection will feature Northwood-Blyth in a shoot in Barcelona by Belgian photographer Quentin de Briey. The label says that the Australian model was chosen for her ‘glamorous freshness, and her bohemian-chic allure.’
   The designers, Barbara and Sharon, said in a release, ‘We were completely seduced by Bambi, her charisma, energy and boldness.’
   The collection contrasts between ‘intensity and lightness, nobility and bestality,’ says Ba&Sh, and is meant to convey pluralism.
   The campaign’s idea centres around femininity, ‘a woman wildly in love, deliberately free and outgoing, with multiple facets,’ or what it dubs ‘ultra-femininity’.
   The campaign breaks in France and internationally from August 2014, on displays, in print and web media. Ba&Sh’s web site can be found at www.ba-sh.com.

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July 13, 2014

Riley Keough’s de Grisogono shoot images from Cannes released

Lucire staff/14.25

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Emanuele Scorcelletti

Photographs of actress Riley Keough modelling for de Grisogono at the Grand Hyatt Hôtel Martinez, where she was based during the Festival de Cannes in May 2014, have been released.
   Using one of the suites, Keough modelled wearing various de Grisogono jewellery items, including the latest Allegra line (in Lucire issue 33), as well as designs from the Gocce and Gypsy collections.
   Paris-based Italian photographer Emanuele Scorcelletti, well known for his portraits and his work with luxury brands, photographed Keough.
   The Allegra collection is ‘Dedicated to a new generation of women, who dare to express their radiance, and explore different shapes and jewelled expressions of their individuality,’ says de Grisogono.
   Keough, who is the granddaughter of Elvis Presley and Priscilla Presley, began her modelling career in her teens, and first appeared on an international runway for Dolce & Gabbana.
   Her acting début was in The Runaways (2010), and she soon landed the female lead in The Good Doctor (2011) opposite Orlando Bloom. She has recently completed filming on Mad Max: Fury Road, alongside Charlize Theron, Tom Hardy, and Rosie Huntington-Whiteley.



Emanuele Scorcelletti

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July 7, 2014

Caroline de Maigret the new Lancôme muse: brand wants to connect with Parisian attitude

Lucire staff/22.13

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Model and music producer Caroline de Maigret is the new muse of Lancôme, the company calling her choice ‘an obvious conclusion’.
   Lancôme says that de Maigret was chosen for her nonchalance and sophistication, as well as for her musical work (she created, with partner Yarol Poupaud, Bonus Track Records and Yarock Productions), her runway experience, and her aristocracy (descended from Polish and French royalty). She is described by Lancôme as ‘the favourite subject of the most renowned photographers of the last two decades; a woman from the fashion world, but one who prefers style in its every form to fashion itself; a strong woman, above all, with great intellectual curiosity and an exceptional grasp of people and things.’
   The collaboration with de Maigret will begin in September as she heads off on an international tour for her book How to Be Parisian Wherever You Are: Love, Style, and Bad Habits, a humorous look at the Parisian attitude, written with Anne Berest, Audrey Diwan and Sophie Mas.
   Lancôme says this intellectual wit is in line with its own brand: ‘The brand saw Caroline de Maigret as an expert with whom they could have an intelligent discussion in order to better transmit a different, liberating form of beauty, a smart mix of indulgence and perfectionism, carefreeness and commitment.’
   The second stage sees de Maigret work on a make-up collection for 2015.

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