Thierry Mugler today announces a new website, Womanity.com, which aims to connect women in an interactive platform.
The idea behind Womanity.com is to spark creative exchange between women, says the company, ‘where members can share knowledge, trade experiences, express their creativity, and—above all—have fun.’ Members are invited to share video, photography, and writings with one another.
The site will also include special guest contributors from the literary, artistic, journalistic, cinematic and fashion industries. It is online today, with full functionality expected by June.
The site appears to have been developed with the cooperation of Microsoft, whose copyright notice features at the foot of the web page. At first glance, it has a fairly complex appearance.
In 2007, Thierry Mugler introduced the Blogalaxy, where fans could set up their own blogs to share experiences about the brand. It also created the Island of Dr Muglerstein on Second Life. It has been using ecommerce since September 2007.
On February 11, Kate Moss and Longchamp showcased their new collaboration at Galeries Lafayette Haussmann, Paris. On the same day, the company had done the same at Selfridges in London, with both stores featuring a modern, zebra-themed area in which customers can check out the bags close-up.
Paris shoppers can find Longchamp located at the Mogador entrance of Galeries Lafayette. Large promotional graphics from the campaign adorn not only the exterior on Boulevard Haussmann, but down from the famous domed roof inside the store.
The launch of the Longchamp suite at Galeries Lafayette on the Grands Boulevards follows the January 27 announcement of the co-branded Kate Moss for Longchamp collaboration at the Ritz.
Moss herself had modelled for the brand before. This was her first designer collaboration with the company.
The video below features behind-the-scenes footage from the commercial.
Martin Scorsese must be in the fashion Zeitgeist. After appearing in news about Giorgio Armani and its support for his film Shutter Island, we have received word that the Academy Award-winning director will direct the broadcast advertising campaign for Chanel’s new men’s fragrance. The campaign will star French actor Gaspard Ulliel.
The campaign breaks worldwide in August 2010.
Ulliel is probably best known to international audiences for his title role in Hannibal Rising. He has appeared on the cover of Vogue Paris (in January 2007) with Doutzen Kroes. He is also a face for Longchamp and has appeared with Kate Moss in that company’s campaigns.
Designer Lee McQueen, better known by his label’s name of Alexander McQueen, has been found dead at his home, a victim of suicide.
McQueen, 40, had found it difficult to come to terms with his mother’s passing on February 2. Her funeral was scheduled to take place tomorrow.
His Twitter postings reflected his sombre mood after his February 3 announcement of his mother’s death.
He was found hanged at his flat in Mayfair around 10.20 a.m. GMT today (February 11).
The Metropolitan Police has said in a statement that McQueen’s death is not being treated as suspicious.
His body was taken away from the flat before 5 p.m. GMT.
His company’s website posted the message, ‘On behalf of Lee McQueen’s family, Alexander McQueen today announces the tragic news that Lee McQueen, the founder and designer of the Alexander McQueen brand, has been found dead at his home.
‘At this stage it is inappropriate to comment on this tragic news beyond saying that we are devastated and are sharing a sense of shock and grief with Lee’s family.
‘Lee’s family has asked for privacy in order to come to terms with this terrible news and we hope the media will respect this.’
One of McQueen’s earliest supporters, the magazine editor Isabella Blow, had taken her own life three years ago.
The designer had come to most people’s attention after he succeeded John Galliano at Givenchy in 1996. He was later hired by the Gucci Group, joining the group in 2000. Gucci had bought a controlling stake in McQueen’s own label.
McQueen had planned for a spectacular collection at Paris Fashion Week later this season.
We’ve tried to get this footage for over a week, thanks to technical difficulties that have persisted for nearly a month, and the underwhelming silence from the folks supplying it (finally broken yesterday, thank you). But here it is—Kate Moss on her handbag design collaboration with Longchamp, and the party at the Ritz, Paris, on January 27. The idea: even though Kate has modelled for Longchamp for eight seasons, she’s finally been asked to work on a Kate Moss for Longchamp range. (Yes, we realize you’ve probably already had news of this elsewhere. We’re embarrassed, too, especially as Kate doesn’t sound her best here.)