Zalando launches positive summer campaign preempting a post-COVID era
Zalando’s new summer 2021 campaign, Activists of Optimism, is yet another effort signalling hope as COVID-19 vaccines get rolled out among many countries. It aims to spread optimism, ‘through the simple act of making people smile,’ according to the retailer. The campaign launches May 23, and comprises 22 videos of 15 seconds each, which […]
Megan Thee Stallion, Sofia Carson front new Revlon fragrance campaigns
Both Megan Thee Stallion and Sofia Carson appear in new fragrance campaigns for Revlon: Stallion for Reign On and Carson for One Heart. ‘Revlon’s Reign On is the perfect fragrance for all my Hot Girls. It is fresh and flirty and will complement any summer vibe,’ said Stallion in a release. ‘One Heart […]
Zalando’s spring 2021 campaign champions body positivity and broadens views on gender
Dan Beleiu Zalando, the online fashion platform HQed in Berlin, has launched its spring 2021 campaign, Here to Stay, championing diversity, inclusion and the empowerment of women, hoping to inspire and encourage people to broaden their views on gender fluidity and body positivity. Launched on Sunday, March 21, the campaign has been shot by […]
Chanel promotes 11.12 bag in campaign shot by Inez & Vinoodh
Inez & Vinoodh Chanel has released its The Iconic campaign, starring its 11.12 bag, a reinterpretation of the 2.55 bag created by Gabrielle Chanel in February 1955. The newer bag is the work of Karl Lagerfeld in the 1980s, and features a double-C clasp and a metal chain interlaced with leather. The bag itself is […]
Katharina Mazepa, Shannon McMullen, Kelsie Jean Smeby model Guess’s spring ’21 accessories
The Guess accessories’ campaign for spring 2021 has been shot by Yasmine Kateb, and features models Shannon McMullen, Kelsie Jean Smeby, and Katharina Mazepa, the former beauty queen and Instagram personality. Mazepa says becoming a Guess model has fulfilled a long-held ambition, ‘making my childhood dream come true.’ She says that the brand’s co-founder […]
Halle Berry fronts Finishing Touch Flawless campaign
Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words. Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty. The first commercial promotes Finishing Touch […]
Marion Cotillard stars in Chanel’s No. 5 campaign for 2020, to the tune of Lorde’s ‘Team’
Chanel has launched a new communications’ campaign for its iconic No. 5 fragrance, with actress Marion Cotillard as its new face. ‘Marion was the obvious choice. Returning to a French actress meant returning to a subconscious image of French femininity dear to the spirit of the House,’ said Thomas du Pré de Saint Maur, […]
Versace Dylan Turquoise for her launching October 25; Hailey Bieber, Bella Hadid front campaign
New Zealand will see the launch of Versace Dylan Turquoise for her, the fragrance fronted by model Hailey Bieber, on October 25. Bella Hadid also features in the fragrance’s television commercial, along with Louis Baines. The campaign was shot in Cavallo Corsica. Harley Weir photographed the campaign, while Gordon von Steiner directed the […]
Campari aligns itself with cutting-edge creators in latest digital campaign
Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’ As a brand that sees itself as visionary—it has played its part in the creation […]
Jessica Jung named Revlon’s newest ambassador
Jessica Jung (정수연), the American-born Korean pop star, actress and fashion designer, has been named as Revlon’s new ambassador, fronting the company’s campaigns in Asia. The K-pop star will appear in Revlon’s global campaigns for Super Lustrous and ColorStay, and new lines such as Total Color permanent hair colour. Jung’s campaigns break in […]
