Lucire
The global fashion magazine May 20, 2024 
Out now: Lucire issue 48, with free shipping for UK and US



 

A free issue of Lucire—online now


News

April 15, 2008/7.55


Each time we put out a Lucire in print, regardless of country, I wonder: do the folks in the countries (such as the UK) where the magazine is not available know what some of the layouts look like?
   This time around, Laura and I decided we would do a 52 pp. downloadable PDF, containing some of the pages, for those who can’t get Lucire where they are. And for those who can, such as in New Zealand, the downloadable PDF contains some extra pages, and even an article that we’ve earmarked for issue 26. There are two more pages for a shoot; in fact, there’s one shoot in there by Hannah Richards that you won’t have seen at all.
   It’s almost full circle: I remember putting together a 52 pp. PDF in 2003 as a L’Oréal New Zealand Fashion Week special in the pre-print days. It was hugely successful, and was used extensively by New Zealand Trade & Enterprise to market Kiwi designers offshore.
   Readers unaccustomed to the print Lucire might know we have pretty outstanding journalists among our team based on the longer articles that appear online. But you don’t get to see the fun we have with the look, and the PDF addresses that.
   We also thought we’d champion some of our advertisers as an extra thank-you.
   Since the book is 200 dpi and 13 Mbyte, it was better stored on a free service. Head over to Rapidshare, where you can download the issue 25 supplement, as we call it, free. There may be a small delay for the free service but we think it’s well worth it.


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branding / design / fashion / journalism / Lucire / New Zealand / publishing / technology
Filed by Jack Yan

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