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Dita von Teese, Cointreau collaborate on NYC show


April 26, 2008/4.28

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World-renowned burlesque performer Dita von Teese and Cointreau, the famous French orange liqueur, hosted a lavish debut party in New York for their ?rst collaborative effort, the Be Cointreauversial Show at the Angel Orensanz Foundation at 172 Norfolk Street.
   Over 500 guests turned out including Jason Lewis, Russell Simmons and Porschla Coleman, Nacho Figueras, Andrew Buckler, Adam Lippes, Liz Goldwyn, Hope Atherton, Tara Subkoff, Dylan Lauren, Catherine Malandrino, Nicole Miller, Dayssi Olarte de Kanavos, Kelly Killoren, Aimée Mullins, Simon Hammerstein, Jill Zarin, Countess Luann de Lesseps, Jazleen, RuPaul, Zaldy, Kai Kühne, Casey Spooner, Susanne Bartsch, Traver Rains, and Richie Rich.
   Party revellers sipped Cointreaupolitans and Cointreau margaritas before being treated to the highlight of the night, the reveal of the Be Cointreauversial Show. Strutting on stage in her crystal-encrusted costume, designed by Catherine D’Lish (made of 350,000 Swarovski crystals and weighing approximately 75 lb) she posed and pranced before plunging into a Martini glass. She dazzled the crowd with a performance that proved to be a dizzying blend of grace, wit and pure femininity. The show ended in a brilliant blaze of violet light as Dita took a sip of the new cocktail, the Cointreau Teese, and winked at the crowd. Waiters then made their way into the crowd with trays of the new violet coloured cocktail.
   The show was conceived by Dita as an evocation of the Cointreau world. Cointreau and its unique ‘French touch’ has thrived for more than 160 years without changing anything, from the shape of its legendary bottle to its delicate and instantly recognizable orange ?avour. It was only natural to join the iconic image of Cointreau to the world of Dita von Teese and her carefully crafted character, a blend of retro and modernity mixed in with the ultimate feminine freedom of thought.
   ‘With this performance, I wanted to express the sensual and delicious ?rst sip of a Cointreau cocktail while sparkling with the essence of the Parisian history of the liqueur,’ said von Teese.

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