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Jockey ups the sex appeal with Dan and Honor


July 27, 2009/12.38

Jockey creative

All Black Dan Carter is a sex symbol among some quarters of the population. Jockey has upped the sex appeal in its latest campaign by including the rugby player’s girlfriend, Honor Dillon. Jockey chief Tim Wheeler has said that Carter is one of the most recognized models the company has used. The campaign runs only in New Zealand, in magazines and outdoor advertising, as the range differs to that sold in other countries.

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Filed by Lucire staff

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