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Renault, Mercedes-Benz make pushes in film


May 24, 2010/3.02

Festival de Cannes
Festival de Cannes
Getty Images

Above Melissa Theuriau and Mathilda May at Cannes, stepping out of Renault Vel Satises.

Sex and the City 2
Sex and the City 2
Sex and the City 2
Craig Blankenhorn

Above Carrie and co. with the new Mercedes-Benz E-Klasse cabriolet and the Maybach limousines.

Two car companies really pushed their marketing last week. Renault has had fairly good exposure for its poor-selling Vel Satis saloon as the official automotive partner for the Festival de Cannes, though its Mégane CC, which was also present, seemed better suited. (It wasn’t like 2008, when Renault boss Carlos Ghosn revealed the very French-film-glam Laguna Coupé to the world at the Festival by driving there.) But there was a bigger deal going on in the world of film: Mercedes-Benz’s product placement in Sex and the City 2.
   The new E-Klasse convertible is the car of choice in the second Sex and the City film. We like the new Es, and the drop-top model looks even better than we originally thought. It’s a step up from the old CLK, and suits the SATC image better than a pair of Carrie’s Manolo Blahniks.

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Filed by Lucire staff

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