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Dairy Queen rewards acts of kindness with Mini Countryman competition


April 6, 2011/11.59

We’re sure many of us have, at some time or another, hoped that people doing good deeds would be recorded with more than karma. If you’re the type who commits acts of kindness, Dairy Queen is running a competition for American readers which rewards people for those good deeds.
   The prize: one of six Mini Countrymans—the big SUV version of the Mini that’s getting quite a bit of buzz of late.
   You have to submit a video where you are treating someone in a ‘Mini Blizzard’ way to Dairy Queen’s website at There are a few videos already online to get you started, and a web series follows the Dairy Queen Mini Blizzard team surprising the unsuspecting American public to help inspire contestants. The best-rated videos, as voted by the public, could net their entrants one of the Mini Countrymans.

   While Dairy Queen has this promotion, don’t forget ours: be in to win a La Prairie Midnight Rain fragrance, valued at NZ$340, or (for US readers) a copy of Beautiful Skin Revealed, valued at c. US$60.

A Lucire special promotion, sponsored by Dairy Queen

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