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Mission Impossible: Ghost Protocol has German première alongside BMW Vision EfficientDynamics concept


NEWS
December 10, 2011/22.47


Mission Impossible 4: Phantom Protokoll
Mission Impossible 4: Phantom Protokoll
Andreas Rentz/Getty Images/Paramount Pictures

We haven’t followed the press juggernaut for Tom Cruise’s new film, Mission Impossible: Ghost Protocol (notice the shift of the colon from the original Mission: Impossible title in everything but the official logo) as it made its way from the Far East to western Europe, but the German première at BMW Welt deserves a special mention for motorheads.
   While Cruise, co-stars Paula Patton and Simon Pegg, director Brad Bird (The Incredibles) and producer Bryan Burk have winged their way to location cities such as Dubai, with part of the movie set at the Burj Khalifa, it was BMW’s involvement that made the trailer, in our eyes, something special.
   For less than a second, we thought the BMW i8 made an appearance, making Mission Impossible 4 the first cinematic appearance for the electric car.
   BMW says it was the Vision EfficientDynamics concept car, on which the i8 is based, that Cruise drove in Mumbai scenes. Other BMW cars in the movie include the X3, the 6-series cabriolet and the new Einser, the 1-series.
   The film marks a deeper involvement for product placement. BMW features are integrated into the script, namely ConnectedDrive and EfficientDynamics.
   Other celebrities at the München première include Heydi Nunez Gomez, lena Gerber, Sven Hannawald, Verena Kerth, and Natascha Grün.

Mission Impossible 4: Phantom ProtokollMission Impossible 4: Phantom Protokoll
Mission Impossible 4: Phantom Protokoll
Mission Impossible 4: Phantom ProtokollMission Impossible 4: Phantom Protokoll
Andreas Rentz/Getty Images/Paramount Pictures

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