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Balmain gives hair the haute couture treatment


News

July 6, 2011/3.39


Balmain
Balmain
Balmain, the respected haute couture fashion house, is now taking its elegance and style into the UK launch of their new range of mineral hair care products: System Volume for Hair.
   The luxurious System Volume hosts two exclusive hair care lines, Nutrition Intense for treated, normal hair, and Hydrant for fine hair. Both ranges have been developed specifically to create more volume for hair. The complex hypoallergenic formula of silk protein, herbs and vitamins is formulated to nourish the hair from the inside out. This also helps to stimulate the natural growth of hair and neutralize the damaging effects of heat and sunlight.
   The Nutrition Intense line contains shampoo, crème and hair mask that was created by a formula based on chamomile, which helps to protect hair colour, and comfrey, to maintain a healthy scalp. The additional green tea and hop extract protects the hair and scalp, while glycerine and silk protein improves the moisture balance of the hair, making it soft and shiny.
   The Hydrant range comprises shampoo, crème and vitamin spray, which were formulated based on a combination of glycerine, chamomile, nettle, green tea, sage and jojoba oil. It aims to intensively revitalize and stimulate hair growth, keeping the hair and scalp healthy.
   Both ranges priced at £29 to £39 for 250 ml. They are environmentally friendly and are safe to use on hair extensions. Products are available from exclusive hairdressers and flagship stores throughout the UK. To find out more, visit www.balmainhair.com.—Judith Yeh


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beauty / branding / hair / London / Lucire / Paris
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