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Elle Macpherson to discuss the convergence of advertising and entertainment at MIPTV

Filed by Lucire staff/February 23, 2012/10.13

Above Elle Macpherson, arguably one of the most successful supermodels-turned-businesswomen.

Supermodel Elle Macpherson, Electus chairman Ben Silverman and Electus CEO Chris Grant will address MIPTV participants in Cannes on April 2, and present their new show, Fashion Star.
   The new TV series sees 14 undiscovered designers compete over 10 weeks, but unlike existing shows in the genre, they will have celebrity mentors who will coach them. John Varvatos, Nicole Richie and Jessica Simpson have the mentoring roles, while professional retail buyers from Saks Fifth Avenue, H&M and Macy’s judge the designers.
   The winning designs will be available for purchase online after each episode airs, and hit retail stores the following day. The winner becomes the ‘Fashion Star’, and receives a multi-million-dollar contract to launch their clothing line in three of the biggest stores in the US.
   Electus, 5×5 Media (Extreme Makeover: Home Edition), Magical Elves (Project Runway) and the Global Fashion Association have collaborated on the show.
   The show débuts March 13 on NBC in the US.
   The Cannes presentation will examine the integration of advertisers, retailers and consumer interests, according to MIPTV.

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