Japan Fashion Week Organization
Mercedes-Benz Fashion Week Tokyo opened its door on Sunday. This is the second season since Mercedes-Benz came to Tokyo to sponsor Japan Fashion Week. Since then, the designer line-up and runway shows have become more solid.
The key visual for this season’s collections is Future/Classic. Art Director, Kaie Murakami, expresses the traditional side of Japanese fashion through static, elegant visuals as Japan’s fashion scene matures.
Japan’s young and up-and-coming designer, Yuima Nakazato, held his own show, which heralded the opening of Fashion Week. As the ‘Mercedes-Benz Presents’ designer, he unveiled his new collection inspired by new Mercedes-Benz vehicles. His latest collection expresses a relationship between the images of cars and people. Nakazato has also designed costumes for Lady Gaga and other recording artists.
‘When I first saw the vehicle, its elegant body, power, and advanced technology made it look very much like a living creature. From this, I got an image of people and cars coming together,’ says Nakazato. ‘I have always liked hard materials, and I discovered many ways to directly incorporate expressions of the car’s lustre and metallic properties into the clothing.’
Nakazato’s latest collection reflects the Future/Classic theme. His use of metallic blue expresses an image of futuristic and sophisticated Mercedes-Benz cars, coexisting with more classical beige and black textures.
Yuima Nakazato’s collection report is available at Japan Fashion Week organization’s website at tokyo-mbfashionweek.com/jp/brands/views/YUIMA%20NAKAZATO/vol14_12-13aw/. Live coverage can be seen at
tokyo-mbfashionweek.com/en/the14th/live/, and the runway schedule is available at tokyo-mbfashionweek.com/en/schedule/runway/.—Yuka Murai, YM Biz & Media
Japan Fashion Week Organization
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