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Penélope Cruz models Lindex’s spring–summer 2013 range


April 15, 2013/11.16

It’s the battle of the Scandinavian chains: as H&M gets high-profile names to market its range, Finnish-owned Lindex, part of Stockmann, has signed Penélope Cruz as its model for spring.
   There will be three campaigns featuring Cruz, says the company, showing Cruz in casual and red-carpet settings. In all three, she models offerings that will hit stores, on- and offline, on April 24.
   The first campaign shows Cruz on a Friday night, at a red-carpet party. The ‘Saturday’ campaign sees her relaxing at home in her favourite clothes, while the ‘Sunday’ one has her in a summer setting, at a Mediterranean villa for brunch.
   In a release, Johan Hallin, Director of Concept & Marketing at Lindex, says, ‘With her sophisticated elegance, Penélope Cruz adds a wonderful womanly and feminine feel to the campaign. The combination of her vivacious personality and a glamorous film-star life together with a sense of humour will also make the campaigns fun and exciting.’
   Cruz says, ‘I’ve had lots of fun being a model for a large international fashion company like Lindex. I like the clothes; they really suit my style’
   Cruz won an Academy Award for best supporting actress in the 2008 Woody Allen film, Vicky Cristina Barcelona.
   The new items can be purchased via from April 24.

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Filed by Lucire staff

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