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Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction


April 15, 2015/1.19

Rodolfo Buhrer

Last November, IWC Schaffhausen announced that it would auction a rare pilot’s watch, called ‘The Last Flight’, in platinum, with the entire proceeds going to the Fondation Antoine de Saint-Exupéry pour la Jeunesse, which will use them to help a children’s hospital in Brazil. That project has now been realized at the Pequeno Principe children’s hospital in Curitiba, Brazil, and IWC Schaffhausen ambassador and model Adriana Lima went there on Tuesday to declare its new library and recreation centres open.
   Lima was joined by the hospital’s director, Ety Cristina Forte Carneiro, its CEO, Jose Alvaro Carneiro, Olivier d’Agay, great-nephew of Antoine de Saint-Exupéry and director of the Fondation Antoine de Saint-Exupéry, Fabiele Fortes, one of its current patients, IWC regional director Michel Cheval and marketing director Stéphanie Aubry, in inaugurating the new spaces.
   Antoine de Saint-Exupéry was not only an aviation pioneer, but the author of The Little Prince, Southern Mail and Night Flight, known to many children worldwide.
   IWC Schaffhausen has partnered with the Antoine de Saint-Exupéry foundation, which helps keep the French aviator and author’s legacy alive, for the last 10 years.
   Pequeno Principe is the largest public children’s hospital in the country.
   The foundation netted SFr 40,000 from the Important Watches auction held by Sotheby’s in Genève. The Last Flight, a chronograph, was a limited-edition watch produced to commemorate Antoine de Saint-Exupéry’s last flight 70 years ago. Only 17 were made.

Rodolfo Buhrer

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