Fast-fashion online retailer Shein is the exclusive fashion sponsor at Stagecoach, from Friday, April 28 to Sunday, April 30 at the Empire Polo Club in Indio, Calif.
Shein will have a Saloon at the music festival with everything from karaoke to novelty gifts. The Shein Saloon is built out of shipping containers, and is located between the Honky Tonk and the main stage.
The retailer has also curated a western-inspired, cowboy-chic collection in collaboration with Stagecoach. Shein had also partnered with Priscilla Block earlier in April to launch a capsule festival collection based on her personal style, ahead of her Stagecoach performance.
Both collections are available at us.shein.com now, featuring cowboy boots, floral dresses, denim shorts, hats, graphic Ts and more.
‘Our partnership with Stagecoach last year was such a success and we are thrilled to be back. We love that the country world has welcomed us and that our Shein Saloon has become such a popular part of the Stagecoach festival,’ said Maxine Silva, Shein’s senior director of brand PR.