Lucire
The global fashion magazine April 18, 2025 
Out now: Lucire issue 50, with free postage for UK

Stockholm is Europe’s first Green Capital

March 11, 2009/11.01

We were delighted to hear that Stockholm has been named the first European Green Capital by the European Commission.    Stockholm is one of our favourite cities, and even though it never got congested compared to many European cities, the forward-thinking Swedes still implemented a congestion charge. The city has integrated environmental issues into its […]

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Gov. Arnold Schwarzenegger visits Salon de Genève

March 6, 2009/14.16

Gov. Arnold Schwarzenegger of California visited the Salon de Genève to support US automakers exhibiting there, as well as to highlight alternative energies for cars, a cause that he has championed. Although he did venture to the Lamborghini to look at one of its latest models. You may also like Porsche reveals 918 Spyder concept […]

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Opel shows Ampera, its version of the Chevrolet Volt, at Genève

March 2, 2009/12.43

General Motors intends to overtake the Toyota Prius with its Chevrolet Volt—a vehicle that is an electric car first, with a petrol engine that only kicks in when extended range is needed. (The Prius, in layman’s terms, works the other way round, with a hybrid engine assisting the petrol one—though around town, the Prius tries […]

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Mini E christens power-point for electric cars in Berlin

February 23, 2009/10.43

Another video that came during New York Fashion Week, but which we didn’t want to run as it would have got lost: the Mini E christening an electricity charging-point for cars in Berlin, Germany. For those who feel that plug-in electric cars would be problematic when they run out of juice, BMW and Vattenfall answer […]

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Views from the Medinge Group’s Brands with a Conscience 2009 ceremony

February 22, 2009/0.34

With all that was going on during New York Fashion Week, we decided to delay these videos in case they got lost. They’re from the Brands with a Conscience ceremony at MIP in Paris earlier this month (we detailed the winners here at Lucire in January), which the Medinge Group has been running for six […]

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Summer Rayne Oakes’s Style, Naturally out now

February 4, 2009/10.14

By our editor-at-large Summer Rayne Oakes, Style, Naturally is an eco-conscious guide to fashion and beauty, with responsible brands and tips for living sustainably. It’s the most comprehensive and accessible book on the topic—we had a sneak preview a few months ago. Out now; for more information, surf to Summer Rayne’s site at www.summerrayneoakes.com. Retail […]

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TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners

January 1, 2009/7.42

Above: A 2005 photograph of Paul Newman with ‘Paul’, an eight-year-old Victory Junction Gang camper, during the Las Vegas Champ Car 400. Among the Medinge Group’s Brands with a Conscience winners, announced today by the international branding think-tank, is TOMS Shoes, known for donating a pair to communities in need whenever one is bought. Annually, […]

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Amanresorts celebrates 20 years with new book

December 12, 2008/22.49

Our friends at Amanresorts have launched a book celebrating their 20th anniversary, called Aman².    This third custom-published book, photographed by Hong Kong-based Basil Pao, reveals the spirit behind Amanresorts properties from the Himalayas to Caribbean reefs. At 264 pp., the hard-bound book is available for US$88 on www.amanresorts.com.    Pao has tried to capture […]

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H&M and Electrolux discuss CSR

December 10, 2008/11.21

I’ve been preaching corporate social responsibility (CSR) for many years—indeed, most of this century—which is probably why I was invited to the Medinge Group (though its name had not then been coined) many years back. Our first book, Beyond Branding, was a call to action for companies on transparency and integrity, and centred in many […]

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New London footwear label is a trip

November 27, 2008/15.12

We like this idea: Above + Below London, a new footwear label, uses fabrics that have been reclaimed from London buses and Underground carriages from the 1950s through to the 1990s—with the permission of Transport for London. Some are rare and will likely take wearers back to an earlier era.    Central St Martin’s graduate […]

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