Sponsored video: #MumWasRight—share your stories with Nivea
A Lucire special promotion Nivea has never forgotten Mothers’ Day. Each year, there’s an inspiring promotion, and even though most of us will think of our Mum constantly, it’s nice to have the one day where we celebrate motherhood. Because of the different dates of Mothers’ Day, Nivea UK had already put out a […]
IWC Schaffhausen hosts 2015 Beijing International Film Festival dinner; Peter Chan honoured
Emmanuel Wong In Lucire 30’s ‘Red alert’ by Geneviève Hole, we noted how brands continued to focus their attentions eastward, and the trend continues with IWC Schaffhausen sponsoring its third Beijing International Film Festival. The fifth edition of the festival sees IWC return as an official sponsor and partner, spying an opportunity to promote […]
St Regis İstanbul launches sumptuous, car-inspired Bentley suite
Eric Laignel The St Regis İstanbul hotel has débuted a Bentley suite, named for the car brand, its interior inspired by the current Continental GT model. A collaboration with St Regis Hotels & Resorts, the suite features a balcony overlooking Maçka Park with views of the Bosphorus and the city. There are floor-to-ceiling windows […]
Paris shows solidarity in Sunday’s March for Unity
Lola Cristall The March for Unity that took place today in Paris was announced as the largest demonstration in the history of France, with an estimated 1·5 million to 2 million on the capital’s streets. The interior ministry believes that there had not been so many since the liberation of Paris in August 1944. A […]
It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon
Model and businesswoman Heidi Klum will succeed Elle Macpherson with her own lingerie line at Bendon, the company announced today. Elle Macpherson Intimates, which first launched in New Zealand in 1990, has established itself as Bendon’s flagship range. As of January, the entire range will be renamed, and Klum will take over Macpherson’s role […]
News round-up: Dilmah hosts high teas in New Zealand; Trish Peng searches for new face
Dilmah Tea New Zealand Dilmah Tea hosted a series of high teas around New Zealand, promoting its socially responsible message along with the rising interest in tea mixology. Its Wellington stop on Tuesday, hosted by Dilmah founder Merrill J. Fernando and his son, Dilhan C. Fernando, the company’s chief marketing officer, and in the […]
Selena Gomez kicks off Adidas Neo Label teasers, tied in with online competition
Selena Gomez has begun previewing and teasing Adidas Neo Label’s spring–summer 2014 collection, in which she has had a hand as a guest designer. The full collection launches February 12, but its teaser campaign launched today. Hashtagged #neosneakpeek, Gomez has ‘hidden’ preview films across the web, according to Adidas. ‘Each film will offer an […]
Ford releases official 2015 Mustang photos and details
’Stangers—diehard fans of the Ford Mustang—will have already seen it due to leaks of the official photographs half a day ago. Lucire ran the leaked photos on our Facebook page. But now, we can officially talk about the unveiling, in six cities around the world—New York, Dearborn, Michigan, Los Angeles, Shanghai, Sydney and Barcelona—of the […]
H&M plans Manila store; Women Expo Switzerland prepares for ’14; Victoria’s Secret opens at LAX
Hennes & Mauritz says it will open a store in the Philippines, its first foray into the southeast Asian region. The flagship store will open in 2014 inside SM Megamall, Manila. The company has already inked the deal. Another 2014 event is Women Expo Switzerland (WES), the only creative women’s exhibition in Switzerland, will […]
Germany meets Italy (and Scotland and Sweden)
Thomas Salme Shooting in Milano with beautiful Italian model Fiorella Dominici, wearing a Basler Fashion dress from Germany designed by Scot Brian Rennie, by me, Thomas Salme from Sweden. A big international mix. Dominici is 22, a graduate in economics, Russian and English at Cattolica University. She is still studying in order to graduate […]
