Lucire
The global fashion magazine April 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Priyanka Chopra-Jonas is Max Factor’s new global ambassador

July 1, 2021/10.33

Priyanka Chopra-Jonas is the new global ambassador and creative collaborator for Max Factor, with the brand changing direction to focus more on personal empowerment and co-creation rather than employing its traditional Hollywood angle.    Chopra-Jonas, as an actress, producer, philanthropist and UNICEF goodwill ambassador, fits the brand’s new direction, as Stefano Curti, chief brands’ officer […]

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Sangita Patel announced as Covergirl face for Simply Ageless campaign

January 2, 2019/22.26

Entertainment Tonight Canada and HGTV’s Home to Win presenter Sangita Patel is Covergirl’s Canadian spokeswoman for its Simply Ageless collection, the company announced Wednesday, with the campaign active as of this month.    Patel, who turns 40 this month, joins other Covergirl spokeswomen, including Katy Perry, author Ayesha Curry, actress–producer Issa Rae, and model and […]

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Rimmel London officially kicks off its anti-cyberbullying campaign with Rita Ora at launch

November 11, 2018/22.10

As previewed in October, Rimmel has officially kicked off its I Will Not Be Deleted campaign (hashtag #IWillNotBeDeleted), highlighting and combatting cyberbullying around individuals’ personal appearances.    Rimmel London ambassador Rita Ora was on hand for the start of the campaign. Fellow ambassador Cara Delevingne supports the campaign and had appeared at the earlier launch. […]

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Cara Delevingne, Rita Ora launch Rimmel London’s anti-cyberbullying campaign, I Will Not Be Deleted

October 23, 2018/20.01

David M. Benett Rimmel London, and parent company Coty, has launched an anti-cyberbullying campaign called I Will Not Be Deleted (hashtagged #IWillNotBeDeleted), featuring its ambassadors Cara Delevingne and Rita Ora.    The campaign was launched with a panel discussion held at the Rumpus Room rooftop bar at the Mondrian Hotel in London’s Southbank, hosted by […]

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Margot Robbie to model in Deep Euphoria Calvin Klein fragrance campaign

May 5, 2016/14.03

Neil Rasmus/BFA Australian actress Margot Robbie is the new face of Calvin Klein’s latest women’s fragrance, Deep Euphoria Calvin Klein.    The Coty fragrance will début in August, with Robbie appearing in print and on TV. It builds on the goodwill of the existing Calvin Klein Euphoria fragrance.    ‘Ms Robbie perfectly embodies the modern […]

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Dree Hemingway named Chloé fragrance’s new face

May 6, 2015/14.18

Konstantin Pershin Above Dree Hemingway at Mercedes-Benz Fashion Week Russia earlier this year. Coty has announced that Dree Hemingway is the new face of its Chloé fragrance, with the campaign breaking in September. She follows in the footsteps of Clémence Poésy, Chloë Sevigny, Anja Rubik and Suvi Koponen.    American-born Hemingway is a classically trained […]

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Sponsored video: Chloé keeps it youthful and fresh this Christmas

December 18, 2014/9.44

A Lucire special promotion Above Clémence Poésy.   Chloé has managed to be ahead of the curve this decade, from signing two up-and-coming actresses at the beginning of the decade—Imogen Poots and Camille Rowe Pourcheresse—and, more recently, Clémence Poésy, all of whom exhibit different facets of the brand when it comes to its fragrances.   […]

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