Clémence Poésy launches Chloé Love Story at Paris rooftop party
Top Clare Waight Keller, Mélanie Laurent and Clémence Poésy. Above Clémence Poésy. Coty Prestige has launched its latest fragrance, Chloé Love Story, at a rooftop cocktail party on Wednesday at the l’Institut du Monde Arabe, Paris, with actress Clémence Poésy the centre of attention as the fragrance’s muse. Poésy was joined by guests including […]
Miu Miu fragrance to début in 2015, in partnership with Coty
Above Miu Miu promotes its autumn–winter 2013–14 line. Coty has extended its licensing of famous fashion brands, and has added Miu Miu, after an arrangement with the Prada Group. Coty will develop and distribute a line of fragrances under the Miu Miu name, expected on shelves in 2015. It will be the brand’s first […]
See by Chloé launches in the UK with an online video competition
Coty and its new fragrance for Chloé, See by Chloé, has launched an online competition to coincide with its UK release. The new competition, located at www.seebychloe-fragrance.com, encourages fans to make personalized advertisements for the fragrance based around four mini-webisodes. Each of the videos can be customized with users uploading three photographs, choosing […]
Top MAC’s new Mineralize Rich Lipstick promises the same high quality as the company’s other lines. Above Chloé is offering free engraving for its Signature fragrance this weekend, but only at Selfridges. If you’re in the UK, Chloé and Selfridges have teamed up to offer free complimentary engraving for Mother’s Day, but only this weekend […]
Update: Absolut Unique hits New Zealand; CK One’s TVC mash-up; Victoria’s Secret reopens flagship
CK One and CK One Shock have a TV ad mash-up that débuts tonight on UK screens. Both fragrances—the original 1990s version and the 2011 ‘rebellious’ Shock spin-off—are promoted in the high-energy ad, which features Lara Stone (whose husband, David Walliams, Tweeted last week, announcing that she is pregnant) and Abbey Lee. Another iconic […]
Roberto Cavalli, Georgia May Jagger celebrate launch of Just Cavalli fragrance for her
Maxime Desessard Coty Prestige and Just Cavalli held an event to celebrate the launch of the Just Cavalli fragrance for women in New York City earlier this month. Held at a private home in Soho, guests included Roberto Cavalli, Eva Cavalli, the two advertising models, Georgia May Jagger and Marlon Teixeira, Coty CEO Michele […]
Georgia May Jagger to front Just Cavalli fragrance campaign
Coty Georgia May Jagger will be the face of the Just Cavalli fragrance, Coty Prestige announced today. She will appear in print and TV advertisements, the former directed by Jonas Åkerlund, the latter photographed by Mario Sorrenti. The new fragrance hits counters in February. The youngest daughter of the Rolling Stones’ Mick Jagger […]
Calvin Klein releases Euphoria fragrance TVCs with Lara Stone
Calvin Klein has released the TV advertisements for Euphoria Calvin Klein, modelled by Lara Stone and directed by Fabien Baron of Baron & Baron. The photographic images were first released in early September by Calvin Klein, photographed by Mert Alas and Marcus Piggott, and also directed by Baron. The fragrance was launched in […]
Video released of Lady Gaga’s September Vogue cover shoot
After Lady Gaga “leaked” (reportedly with the consent of editor-in-chief Anna Wintour) the September 2012 cover last week, Vogue has released a video of the shoot featuring the musical superstar, as well as a promotional story on its website to sell the iconic issue. September is traditionally Vogue’s biggest issue, and this one is […]
Alexander Skarsgård announced as face of Encounter Calvin Klein, joined by Lara Stone
Steven Klein Calvin Klein has announced that heart-throb Alexander Skarsgård is the face of its new international advertising campaign for its latest fragrance, Encounter Calvin Klein for Men. He joins model Lara Stone, who is the face of Calvin Klein Collection, CK Calvin Klein and Calvin Klein Jeans, in the new campaign. Alexander Skarsgård is […]
