Jennifer López to release Love & Light fragrance on HSN Saturday
Select Communications Above Advertising creative for Jennifer López Live, an earlier fragrance by Coty. On July 2, there will be another Jennifer López fragrance, called Love & Light. The announcement will be made on HSN. Love & Light is still being made by Coty, which has a long-standing contract with Lopez to license her […]
Coty announces Beyoncé Pulse fragrance, on shelves September
Peeq Media/PR Newswire Coty has announced a third fragrance in its contract with Beyoncé Knowles. The new fragrance, called Beyoncé Pulse, joins the earlier Heat and Heat Rush collections, and will be available from September 2011. Coty’s release says that the new fragrance has notes in citrus and orchid. The bluebird orchid in Pulse, […]
Imogen Poots, Camille Rowe Pourcheresse to be new faces of Chloé
Coty Top Imogen Poots. Above Camille Rowe Pourcheresse. Coty has signed English actress Imogen Poots (V for Vendetta, 28 Weeks Later, Fright Night) and French model–actress Camille Rowe Pourcheresse, both 21, to be the faces of the Chloé fragrance advertising campaign, breaking September 2011. The campaign will be photographed by Inez Van Lamsweerde and […]
CK One unveils global advertising campaign for spring ’11
Steven Meisel Calvin Klein, Coty (the fragrance licensee) and Warnaco (which runs Calvin Klein Underwear and licenses the brand for jeans and swimear) have unveiled the spring advertising campaign for CK One. The campaign, created by Fabien Baron in cooperation with Calvin Klein’s internal ad team, breaks its teasers on February 23 globally, leading […]
Nine d’Urso, daughter of Inès de la Fressange, to be face of Bottega Veneta
Inès de la Fressange might have been a supermodel had the term been coined slightly earlier. Karl Lagerfeld’s muse for Chanel through the 1980s, she is well known in fashion circles and remains involved. But today, it’s her daughter, Nine d’Urso, who’s making the headlines. D’Urso will be the face of Bottega Veneta’s first […]
Heidi Klum to release new scent; Philippines wins Ford Supermodel of the Year
Coty Coty announced Friday that Heidi Klum will launch a new scent, Heidi Klum Shine, set to launch this autumn in North and Latin America, with subsequent plans to début in Europe and other key markets. ‘Working for a long time on developing a signature scent and watching it finally come to life is […]
Kate Moss performs first fragrance signing at Boots store
Supermodel Kate Moss seems to be doing more marketing for her latest fragrance, Vintage Muse, than she had for past scents bearing her name. First it was a visit to the Coty factory; now she has popped in to Boots Sedley Place in Clapham to perform her first exclusive fragrance signing. Moss, 36, […]
Playboy launches Play It scents for women into Australian market
Playboy has successfully managed brand extensions for decades, be they into other editions or into clothing. Two years ago, the company signed a deal with Coty to produce a men’s fragrance. It’s now releasing a women’s fragrance—but how do you link a very masculine brand to a female market? Cleverly, the marketers have seized […]
Kate Moss watches her Vintage Muse fragrance come off the line
Kate Moss is definitely in the Zeitgeist this week, releasing her final collection for Topshop. The supermodel earlier had visited the Coty factory in Granollers, near Barcelona, to see her new fragrance, Vintage Muse, coming off the production line, as shown in the video below. Moss met with factory director Patrick Borque, plant manager […]
Beyoncé, Eva Longoria to début fragrances
Looks like 2010 will begin with more celebrity fragrances. As revealed earlier this month, Beyoncé Knowles’s Heat, for Coty, will launch in February, with hints of red vanilla orchid, magnolia, neroli and blush peach. From being a L’Oréal Paris face to having a scent of her own, Eva Longoria-Parker will launch Eva by […]
