The global fashion magazine May 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US


Coty announces Beyoncé Pulse fragrance, on shelves September


June 16, 2011/4.51

Beyoncé Pulse
Peeq Media/PR Newswire

Coty has announced a third fragrance in its contract with Beyoncé Knowles. The new fragrance, called Beyoncé Pulse, joins the earlier Heat and Heat Rush collections, and will be available from September 2011.
   Coty’s release says that the new fragrance has notes in citrus and orchid. The bluebird orchid in Pulse, it says, has not been used in a fragrance before.
   ‘Sparkling top notes of pear blossom, effervescent blue Curaçao accord and frosted bergamot give way to bluebird orchid, delicate peony and fragrant midnight blooming jasmine. Finally, Pulse is anchored by powerfully sexy, irresistible base notes: warm, opulent Madagascar vanilla, seductive musk and sensual precious woods,’ it says.
   The launch will feature a TV and print campaign with the 16-time Grammy winner, running in 60 countries. TVCs begin showing August 2011. Facebook and Twitter will also be used.

You may also like
beauty / entertainment / globalization / Lucire / New York
Filed by Lucire staff

2 thoughts on ‘Coty announces Beyoncé Pulse fragrance, on shelves September

  1. Pingback: Lucire
  2. Pingback: Jack Yan 甄爵恩

Leave a Reply

Your email address will not be published. Required fields are marked *