Peeq Media/PR Newswire
Coty has announced a third fragrance in its contract with Beyoncé Knowles. The new fragrance, called Beyoncé Pulse, joins the earlier Heat and Heat Rush collections, and will be available from September 2011.
Coty’s release says that the new fragrance has notes in citrus and orchid. The bluebird orchid in Pulse, it says, has not been used in a fragrance before.
‘Sparkling top notes of pear blossom, effervescent blue Curaçao accord and frosted bergamot give way to bluebird orchid, delicate peony and fragrant midnight blooming jasmine. Finally, Pulse is anchored by powerfully sexy, irresistible base notes: warm, opulent Madagascar vanilla, seductive musk and sensual precious woods,’ it says.
The launch will feature a TV and print campaign with the 16-time Grammy winner, running in 60 countries. TVCs begin showing August 2011. Facebook and Twitter will also be used.
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