A Lucire special promotion
Above Clémence Poésy.
Chloé has managed to be ahead of the curve this decade, from signing two up-and-coming actresses at the beginning of the decade—Imogen Poots and Camille Rowe Pourcheresse—and, more recently, Clémence Poésy, all of whom exhibit different facets of the brand when it comes to its fragrances.
Chloé has managed to be true to its youthful, natural image, while injecting a sense of seduction and modernity. It’s completely in line with the Chloé clothing line—and it’s imperative that the two work side by side.
The fragrances, which are from Coty Prestige, are distinguished not just by their scents, but by the faces that promote them. Poots, Rowe Pourcheresse and Poésy speak to the younger demographic sought by Coty. Their natural look—the actresses themselves are regularly photographed wearing nude make-up—ties in perfectly with the natural scents of the Chloé fragrances, which are always subtle and never over the top. Chloé, which was a trend-setting brand in 1950s Paris, happily works in its home city in its promotions.
Chloé Love Story, which was launched in July, is a perfect example, featuring orange blossom, neroli and jasmine stephanotis. The signature Chloé scent, meanwhile, is fresh, floral and smooth, with pink peony, freesia, lychee as top notes, magnolia flower, lily of the valley, and rose in the middle, and cedarwood, amber and honey as basenotes. Roses de Chloé features Damascene rose and magnolia, while See by Chloé has bergamot and apple.
The range is one of the most youthful and well defined that we know.
Chloé is having a busy Christmas season, focusing on the messages of love, joy and happiness—wishing you a happy holiday season from Chloé fragrances. The New Year is going to see even more promotions: as Chloé leads up to the 40th anniversary of its fragrances in 2015.
Post sponsored by Chloé
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