Lucire
The global fashion magazine April 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

New Puma × Liberty collection celebrates female empowerment, with authentic voices

March 15, 2022/13.19

  Earlier this year, we brought you news of Liberty’s collaboration with Specsavers; now the famed design house and department store has teamed up with Puma for a second capsule collection. The campaign uses real, strong, empowered women: Deba, a model and activist of Kurdish heritage; Ami Evelyn Hughes, founder of cult art magazine Gut; […]

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Publisher’s picks: a selection of our favourite Lucire print covers

March 11, 2022/20.21

With our 25th anniversary, I’ve been wanting to look back through some of our shoots. Originally I had the idea of looking back at our favourite photographers, but that proved impossible, as there are so many styles and approaches that we can’t fairly rank one above another. In the overwhelming majority of cases, we’ve loved […]

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Welcome to our 25th anniversary year

January 3, 2022/12.30

  This year, 2022, marks our 25th anniversary. It is a landmark, and we’ve been incredibly blessed to have made it to a quarter-century. When I started Lucire I had hoped it would be around in 2022 and beyond, but I couldn’t have foreseen the many changes on our planet over the last 25 years. […]

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Cover notes

December 26, 2021/12.05

  During the course of 2021, I came across a number of magazine covers from the late 1960s and early 1970s. The era has been the subject of a few pieces from me in the print editions of Lucire, especially the stylistic parallels, but one thing that has not followed suit, apart from some independent […]

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A tribute to the uniquely creative and brilliant David MacGregor

November 28, 2021/9.45

Wayback Machine at Archive.org Above: A 2000 screenshot of Emale, created by David MacGregor.   I was very saddened to learn of the passing of my friend David MacGregor, with whom this magazine collaborated in the early 2000s. But David was much more than the creator of Emale (eMALE in its official form), New Zealand’s […]

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Reebok partners with National Geographic on new collection

September 9, 2021/14.20

Reebok has partnered with National Geographic on a collection, which will retail from September 23, 10 a.m. US EST at reebok.com/national_geographic, with Unlocked members getting early access from September 16.    The designs are inspired by National Geographic’s stories, and the range spans footwear for the entire family, including kids’ silhouettes that begin from US$50. […]

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Made out of What?!: a digital magazine considers sustainability and style

July 12, 2021/16.43

How to merge sustainable vision and fashion? A tough call, and many are still rushing at the answer. A few years ago the American art visionary Denise Domergue established a not-for-profit to engage the first half of that question in the context of art.    The Made Out of What?! initiative has mounted exhibitions, sponsored […]

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Four faces on the rise getting noticed in social media

June 4, 2021/1.31

Felix Graf Alisia Ludwig Saloni Agarwal Anthony Evans We often look to see where the emerging talent is—once upon a time we identified nascent labels that became big, and we’ve occasionally done it with models and actors, too.    German model Alexa Breit crossed the one million mark on her Instagram, rising rapidly from 2,000 […]

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