Lucire
The global fashion magazine May 6, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Mini’s augmented reality glasses include X-ray vision

April 13, 2015/11.49

Augmented reality for drivers may be here sooner than some might think, as BMW’s Mini brand reveals its prototype eyewear at Auto Shanghai.    The Mini Augmented Vision eyewear links the car and the driver, transmitting basic information such as speed and speed limits, but adds other practical features for the 2010s lifestyle.    Mini […]

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Mini re-creates Goodbye Pork Pie chase scene to launch fourth-generation model

June 13, 2014/4.53

When BMW launched its Mini at the turn of the century, it resisted doing the obvious thing in its marketing: reenacting The Italian Job. Over the years, various retro Mini marketing ideas have, nevertheless, surfaced, such as ‘Minis have feelings, too,’ re-created one Christmas, and for the New Zealand market, BMW is digging in to […]

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Mini launches with Poppy Delevingne, Henry Holland, Peaches Geldof, Ellie Goulding, Kimberley Garner

November 19, 2013/14.27

Dominic O’Neill Mini knows it’s on to a good thing, especially when it has 2½ million customers worldwide for the fashion-led 21st-century models released under BMW.    With the launch of the fourth-generation Mini, BMW has stuck with the fashion image, with Poppy Delevingne, fashion designers Henry Holland and Amy Molyneaux, Peaches Geldof, Ellie Goulding, […]

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BMW unveils sportier fourth-generation Mini in Oxford

November 18, 2013/14.59

BMW has released details of the new Mini, the third generation made under its watch and arguably the first to be developed entirely under its auspices.    The new F56-series Mini looks more purposeful, with a shallower glasshouse, but that is only the start.    As with most new cars, it is bigger than the […]

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Roberto Cavalli unveils this year’s Life Ball Mini, a Paceman, in Wien

May 28, 2013/10.42

Mini has been present at the Life Ball in Wien for many years, but this is the first time its donated car has been the larger Paceman, a new model that’s essentially a coupé crossover version of the iconic British car.    The Paceman, the three-door sporting version of the Countryman tested by Lucire last […]

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Ride4Life, raising money for the Neonatal Trust, hits Wellington

March 6, 2013/13.48

Jack Yan/Lucire Lucire is already a huge fan of Project Born, which raises money for the Neonatal Trust. So when we heard Ride4Life 2013, benefiting the same charity, would be passing through Wellington, naturally, we wanted to get on board to help this worthy cause.    The fundraising event sees a core team of eight […]

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Lucire update: from smoky eyes to exclusive shoes to kabuki theatre

February 28, 2012/22.09

For those following Lucire via their RSS readers, there are a few articles on the main part of the site that may be of interest.    New York beauty editor Reiva Cruze gives her low-down on three of the collections at New York Fashion Week, with her special insight working behind the scenes.    Additionally, […]

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Japanese designers continue to make splashes globally

January 2, 2012/23.52

Lucire’s coverage of Mercedes-Benz Fashion Week Tokyo is online today in the main part of the website. Not content with bringing back the event after a cancellation earlier in 2011 due to the earthquake and tsunami, peripheral events, including an international edition of Fashion’s Night Out with all 17 Vogue editors, made sure that the […]

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