Range Rover Evoque offers a chance to win an Ipad 2
A Lucire special promotion—sponsored by Range Rover We’ve already raved about the Range Rover Evoque, the compact, luxury SUV with the quality of a Range Rover, but the nimbleness of an urban vehicle. It’s an incredibly well appointed car, with its parking assist, and a very handsome automatic gear selector inspired by the larger Jaguar […]
Ksubi welcomes back coloured denim with short film by Daniel Askill
Film director Daniel Askill has shot a short film to promote Australian label Ksubi and its coloured denim range. Entitled Kolors, the film sees the return of Ksubi’s coloured denim, modelled by Bambi Northwood-Blythe, Cisco Gorrow and Heidi Harrington-Johnson, and shot at an industrial area near Sydney’s Kingsford Smith International Airport. The models […]
William and Kate: the Movie stars have UK promo tour
If only they had the budget to make the movie in the British Isles and not Los Angeles—but there are a few bob to send the stars to the UK to promote it. William and Kate: the Movie is having a UK promotional tour at the moment, with stars Camilla Luddington and Nico Evers-Swindell in […]
Rihanna is face and voice of Nivea’s 100th anniversary
German group Beiersdorf has announced that music icon Rihanna is the face and voice of Nivea’s 100th anniversary campaign. The company says it will focus on its skin care competence, with Nivea’s centennial events commencing in May. The marketing campaign will target a younger group and will include digital media, says the company. […]
Kate Moss performs first fragrance signing at Boots store
Supermodel Kate Moss seems to be doing more marketing for her latest fragrance, Vintage Muse, than she had for past scents bearing her name. First it was a visit to the Coty factory; now she has popped in to Boots Sedley Place in Clapham to perform her first exclusive fragrance signing. Moss, 36, […]
Westfield Australia recently ran a competition to see who would be its Insider, someone who could visit the malls and provide info on their shopping experiences. Judges narrowed the 1,400 applicants down to a final three, and from there, Australians voted. The winner gets $100,000 and a contract to shop at Westfield for a […]
Thierry Mugler launches Womanity.com online community
Thierry Mugler today announces a new website, Womanity.com, which aims to connect women in an interactive platform. The idea behind Womanity.com is to spark creative exchange between women, says the company, ‘where members can share knowledge, trade experiences, express their creativity, and—above all—have fun.’ Members are invited to share video, photography, and writings with […]
Avril Lavigne’s label releases tie-in with Alice in Wonderland
Tony Barbera/Disney Enterprises, Inc. Used with permission. Above Avril Lavigne in Abbey Dawn for Alice in Wonderland, on the set of her music video. The Abbey Dawn by Avril Lavigne label will roll out a limited-edition range of apparel to tie in with Disney’s Alice in Wonderland film, directed by Tim Burton. Both the film […]
Porsche reveals 918 Spyder concept as environmental response
Normally, we don’t profile concept cars in Lucire: cars that appear at shows but are not available to the public. They usually demonstrate the company’s advanced thinking, but they tend not to be things we can buy for some years. However, we’ll make an exception for the Porsche 918 Spyder concept shown at the […]
Twilight’s Christian Serrato appears nude in PETA’s latest campaign
Christian Serratos’s new poster for PETA, one of the long-running ‘I’d rather go naked than wear fur’ series, is well timed to promote the new movie, Twilight: New Moon. The youngest actress to have appeared in one of the advertisements—Serrato is 19—her poster has imagery intended to remind audiences of the vampire flick, right […]
