Tirtir’s World Tour, promoting the millennium-inspired K-beauty line, kicks off in Santa Monica […]
A K-pop of colour: viral beauty brand Tirtir hits the road
September 17, 2025/11.25
Tag: promotion
Helsinki Airport gets the world’s first runway sauna
June 17, 2025/9.55
There’s one sauna that can arguably claim to be the closest to where visitors first reach the Finnish capital […]
Wauzine 004 celebrates 20 emerging designers from Kenya
August 6, 2023/12.01
We’re always happy to champion designers from around the world. In a similar vein, Fashion Scout and Trio Media have gone into the heart of Nairobi to showcase 20 emerging designers from Kenya in the latest issue of Wauzine […]
New Puma × Liberty collection celebrates female empowerment, with authentic voices
March 15, 2022/13.19
Earlier this year, we brought you news of Liberty’s collaboration with Specsavers; now the famed design house and department store has teamed up with Puma for a second capsule collection. The campaign uses real, strong, empowered women: Deba, a model and activist of Kurdish heritage; Ami Evelyn Hughes, founder of cult art magazine Gut; […]
Vivaia to give away pairs of eco-friendly shoes to 200 product testers
November 24, 2020/22.14
Vivaia, an eco-friendly footwear brand, is seeking new product testers for its shoes, in a campaign running from November 24 to December 1. Thread for the shoes’ uppers have been recycled from plastic bottles from the ocean. The company is looking for 200 testers. Each tester will be given one pair from the […]
Singer Jeff Chang signs with Chinese betting platform, OB Entertainment
March 29, 2020/6.14
Taiwanese singer Jeff Chang (張信哲/张信哲), known for his Mandarin pop ballads, has been named a brand ambassador for OB Entertainment (歐寶娛樂/欧宝娱乐), a China-based sports’ betting platform. Chang will collaborate with OB on numerous ventures, both on- and offline. It also expects to promote itself beyond China’s borders. While the deal was inked on February […]
Michael B. Jordan stars in Spike Lee-directed film for Coach
February 26, 2019/22.57
Actor Michael B. Jordan (Black Panther) stars in Coach’s promotional film, Words Matter, directed by another high-profile American, none other than BlacKKKlansman’s Spike Lee. A Spike Lee Joint, Words Matter is both a commentary on both Coach’s values and our times. The film was co-written by Lee with his children Satchel and Jackson Lee. […]
February 14, 2017/20.13
Paul Marotta/Getty Images Karl Lagerfeld Paris has launched a ‘Social Collection’ of eveningwear designed specifically for the North American market. The brand, its name licensed from Lagerfeld but targeting a broader audience, has priced the collection at between US$168 and US$398, with sizes ranging from 0 to 16 (US). The collection features 13 designs […]
Video: Belstaff’s autumn–winter 2016–17 at London Fashion Week, including Liv Tyler collaboration
February 22, 2016/0.13
Nick Harvey While London Fashion Week catwalk videos play on our home page and at Lucire TV, we have a little more from Belstaff, which showed its autumn–winter 2016–17 collection at One Marylebone by Regent’s Park. Its Polar Pioneer collection takes inspiration from Edith ‘Jackie’ Ronne’s pioneering 1947 Antarctic expedition. Arctic solo expedition pioneer […]
November 9, 2015/23.17
New Zealand is promoting women’s golf during November, in the wake of Kiwi Lydia Ko regaining her world number-one position after winning the Fubon LPGA Taiwan Championship, with a month of activities—while Lucire readers can get a fantastic giveaway as part of the She Loves Golf campaign (hashtagged #shelovesgolf). The campaign, with Ko, Toni […]
