Lucire
The global fashion magazine November 13, 2025 

Lucire TV: David Beckham launches his film for Belstaff, Outlaws, in London

September 22, 2015/10.03

Courtesy Belstaff David Beckham’s film, Outlaws, in which he stars as the Stranger, a drifter and motorcycle stuntman (of course), is released today, but not before a screening and VIP event at la Bodega Negra restaurant in Soho, following a similar event in New York at the Back Room last Thursday.    But hold tight, […]

Read more



News: Bárbara González is new Martini face; Kathryn Wilson teams up with Davines; Gossard’s Femme Fatale

October 19, 2012/2.01

Garth Badger Top Bárbara González is the new face of Martini. Above Shoe designer Kathryn Wilson joins forces with Davines in promoting their products. Spanish Olympic gymnast Bárbara González, 27, from Pamplona, has won Martini’s Royale Casting out of 3,500 applicants and 28 semi-finalists.    González will appear in Martini’s new advertising campaign for its […]

Read more



Video released of Lady Gaga’s September Vogue cover shoot

August 12, 2012/22.55

After Lady Gaga “leaked” (reportedly with the consent of editor-in-chief Anna Wintour) the September 2012 cover last week, Vogue has released a video of the shoot featuring the musical superstar, as well as a promotional story on its website to sell the iconic issue.    September is traditionally Vogue’s biggest issue, and this one is […]

Read more



Five fashionable filmmakers craft Fiat 500 by Gucci flicks

April 18, 2012/2.22

On Monday, Fiat and Gucci presented five short films promoting the Fiat 500 by Gucci model, which launched in 2011.    The latest incarnation of the Cinquecento was launched in 2007 and has since gone on to be Fiat’s hero model. In some countries, it’s the only Fiat on sale.    The films appear to […]

Read more



L’Oréal Paris and Hearst announce 2011 Women of Worth winners

December 10, 2011/11.14

L’Oréal Paris and Hearst have held their sixth annual Women of Worth awards’ ceremony, with L’Oréal spokeswomen Andie MacDowell, Julianna Margulies and Aimée Mullins among the celebrity presenters. Gayle King, Nina Garcia and Katie Cassidy also presented, along with former Women of Worth winners.    The following received $10,000 each for her charitable cause: Ann […]

Read more



Become an expert in seduction with Joop! Homme’s web series

November 23, 2011/2.04

A Lucire special promotion British readers will have noticed a series of humorous videos appearing on the Lucire site for James Charm, seduction expert.    These humorous spots, which began running November 21, sees the fictional James Charm provide “lessons” on how to spice up viewers’ love and sex life. The object: to become a […]

Read more



Kim Kardashian defends marriage: ‘I would never marry for a TV show’

November 2, 2011/23.20

Day three of the Kardashian–Humphries split: Kim Kardashian speaks to a Sydney radio station during one of her promotional commitments to the Kardashian Kollection.    Among a sea of ‘You knows’, Kardashian defends her 72-day marriage to basketballer Kris Humphries and insists it was not a sham.    ‘I do want to make clear that […]

Read more



JY&A Media symbol