Daniel Craig, Dame Judi Dench and Javier Bardem have given interviews as the Skyfall promotion goes up a gear, less than two weeks before its UK release on October 26. An advance screening took place in London on Friday, with some calling Skyfall the best Bond movie in the 50 years of the franchise. […]
Tag: promotion
H&M announces Joel Kinnaman as face of autumn menswear; releases more Lana del Rey photos
H&M In addition to releasing new images of David Beckham in underwear, Hennes & Mauritz (H&M) has announced that Robocop star Joel Kinnaman will model its menswear range this autumn. Stockholm-born Kinnaman, who stars in the remake of the iconic 1980s film, and who had starred in the US remake of Danish show Forbrydelsen […]
Video released of Lady Gaga’s September Vogue cover shoot
After Lady Gaga “leaked” (reportedly with the consent of editor-in-chief Anna Wintour) the September 2012 cover last week, Vogue has released a video of the shoot featuring the musical superstar, as well as a promotional story on its website to sell the iconic issue. September is traditionally Vogue’s biggest issue, and this one is […]
Five fashionable filmmakers craft Fiat 500 by Gucci flicks
On Monday, Fiat and Gucci presented five short films promoting the Fiat 500 by Gucci model, which launched in 2011. The latest incarnation of the Cinquecento was launched in 2007 and has since gone on to be Fiat’s hero model. In some countries, it’s the only Fiat on sale. The films appear to […]
Liv Tyler promotes Very Irrésistible Givenchy Electric Rose with a rock ’n’ roll spirit
A Lucire special promotion Liv Tyler, who is very discerning about which brands she endorses, continues her association with Givenchy, with a new promotion featuring a reinterpretation of INXS’s ‘Need You Tonight’. The new video sees Tyler promoting the Very Irrésistible Givenchy Electric Rose fragrance, bringing a more feminine and elegant edge to the […]
L’Oréal Paris and Hearst announce 2011 Women of Worth winners
L’Oréal Paris and Hearst have held their sixth annual Women of Worth awards’ ceremony, with L’Oréal spokeswomen Andie MacDowell, Julianna Margulies and Aimée Mullins among the celebrity presenters. Gayle King, Nina Garcia and Katie Cassidy also presented, along with former Women of Worth winners. The following received $10,000 each for her charitable cause: Ann […]
Become an expert in seduction with Joop! Homme’s web series
A Lucire special promotion British readers will have noticed a series of humorous videos appearing on the Lucire site for James Charm, seduction expert. These humorous spots, which began running November 21, sees the fictional James Charm provide “lessons” on how to spice up viewers’ love and sex life. The object: to become a […]
Kim Kardashian defends marriage: ‘I would never marry for a TV show’
Day three of the Kardashian–Humphries split: Kim Kardashian speaks to a Sydney radio station during one of her promotional commitments to the Kardashian Kollection. Among a sea of ‘You knows’, Kardashian defends her 72-day marriage to basketballer Kris Humphries and insists it was not a sham. ‘I do want to make clear that […]
OPI launches enhanced Iphone app, Muppets range
OPI has announced an update for its Iphone and Ipod Touch app for IOS 5, which allows users to browse through over 200 nail lacquer shades at greater speed. The company also says its graphics are better, now at higher resolutions, and the app can multitask more effectively with other programs, including Facebook. The […]
Chanel opens exhibition, boutiques; redesigns Harrods windows for promotion
Chanel and Harrods have joined forces, with the iconic French brand redesigning the store’s Brompton Road windows as part of a three-week promotion beginning on September 5. It has also created temporary fashion and beauty boutiques within the store, complementing temporary displays for watches and fine jewellery. The windows showcase Karl Lagerfeld’s autumn–winter 2011–12 […]