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OPI launches enhanced Iphone app, Muppets range


October 27, 2011/4.45

OPI Iphone app
OPI Iphone appOPI has announced an update for its Iphone and Ipod Touch app for IOS 5, which allows users to browse through over 200 nail lacquer shades at greater speed. The company also says its graphics are better, now at higher resolutions, and the app can multitask more effectively with other programs, including Facebook.
   The app is free to download.
   ‘The improved OPI app gives fans the chance to try on lacquers easier than before,’ says Suzi Weiss-Fischmann, OPI executive VP and artistic director. ‘The app’s Try It on Studio has been hugely popular, and we are happy to improve upon and expand it. It’s a great resource when choosing your lacquer at the salon, since you can get an idea of how a colour looks on your hand before committing.’
   OPI has also launched a collection inspired by the Muppets, to coincide with the new movie débuting December.
   Twelve limited-edition lacquers are being released, with names such as Animal-istic, Gettin’ Miss Piggy with It, Fresh Frog of Bel Air, Warm & Fozzie, and a glitter lacquer called—what else—Rainbow Connection.
   OPI’s The Muppets range have no DBP, toluene or formaldehyde, and features its ProWide brush. It arrives in New Zealand for November, retailing at NZ$24·90 each, with the mini packs at NZ$39·90.

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Filed by Lucire staff

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