Lucire
The global fashion magazine May 7, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Zegna Outdoor collection takes inspiration from Oasi Zegna nature reserve

October 27, 2022/13.08

  Zegna’s Outdoor collection takes the inspiration of the 100 km² Oasi Zegna nature reserve, with clothing that’s designed and engineered to last, with high performance and style. Zegna has taken its luxury philosophy and combined it with comfort, functionality, and innovative textiles and construction. The collection comprises outerwear, knitwear, sweaters, trousers, and jersey underpinnings. […]

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Adidas and Karlie Kloss show tech-inspired sportswear collection

May 16, 2022/12.33

  Adidas and Karlie Kloss launch their third collaboration, with a technology-inspired collection of 22 pieces, featuring QR codes that allow the wearer to view the inspiration behind the design. The graphic prints are inspired by the world of technology and the promotional photographs are overlaid with pixellated imagery, as well as 1s and 0s. […]

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Protest shows spring–summer ’22 as it advances its sustainability goals

April 21, 2022/11.30

  Dutch brand Protest has been promoting its green credentials lately, with its Green Up initiative. The company says it has divided its journey to sustainability into achievable milestones, with new fabrics and a greater proportion of its range made from recycled fabrics this season. Protest has increased its use of recycled polyester, made from […]

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New Puma × Liberty collection celebrates female empowerment, with authentic voices

March 15, 2022/13.19

  Earlier this year, we brought you news of Liberty’s collaboration with Specsavers; now the famed design house and department store has teamed up with Puma for a second capsule collection. The campaign uses real, strong, empowered women: Deba, a model and activist of Kurdish heritage; Ami Evelyn Hughes, founder of cult art magazine Gut; […]

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Romeo Beckham and Mia Regan front Puma–AMI capsule collection campaign

March 8, 2022/9.45

Eddie Wrey   Alexandre Mattiussi’s AMI label and Puma have collaborated on a sportswear collection with premium materials. With simple, bold colours and subtle branding, the unisex collection is said to celebrate family and friends. Red, green, blue, black, and white form the foundational colours for the collection comprising caps, hats, shoes, T-shirts, hoodies, pants, […]

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