Lucire
The global fashion magazine May 13, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Reviving some of our 1998–9 articles

September 13, 2022/0.14

In the 1990s, storage space for websites was limited, and expensive. It was the norm for us, before the turn of the century (and occasionally afterwards) to remove articles to prioritize ones that were more popular or current. With one of our 25th anniversary articles being prepared for print, we dug out a handful of […]

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Clinique make-up artists create looks for the metaverse

June 8, 2022/23.15

  Clinique has launched a make-up NFT campaign, Metaverse More Like Us, in association with Daz 3D, the creators of one of the world’s most inclusive NFP (non-fungible people) collections. Real make-up artists have created looks for the NFPs: Tess Daly, Sheika Daley, and Emira D’Spain. The beauty brand explains that only 20 per cent […]

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Adidas and Karlie Kloss show tech-inspired sportswear collection

May 16, 2022/12.33

  Adidas and Karlie Kloss launch their third collaboration, with a technology-inspired collection of 22 pieces, featuring QR codes that allow the wearer to view the inspiration behind the design. The graphic prints are inspired by the world of technology and the promotional photographs are overlaid with pixellated imagery, as well as 1s and 0s. […]

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Brands need special spaces in the metaverse, rather than mixing it with everyone

March 30, 2022/12.05

There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]

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Kate Moss enters the metaverse with avatar on mobile fashion game Drest

March 28, 2022/22.06

Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]

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