Clinique has launched a make-up NFT campaign, Metaverse More Like Us, in association with Daz 3D, the creators of one of the world’s most inclusive NFP (non-fungible people) collections.
Real make-up artists have created looks for the NFPs: Tess Daly, Sheika Daley, and Emira D’Spain.
The beauty brand explains that only 20 per cent of metaverse users and creators are women, and less than 16 per cent of all NFT artists are female. NFTs with avatars of colour and disability are valued lower than white avatars, according to Cheyenne Assil in ArtTactic.
Each of the make-up artists created two looks, using Clinique products. Of the two looks, one is fantastical and the other grounded in reality.
Daly focused on the ‘edginess and graphic elements that tie into the ombre technique’, Daley referenced nostalgia, with one look inspired by an animated 1980s TV series, and D’Spain ‘tapped into the duality between the feminine and bold touch points’.
The NFT make-up drops will be offered to 1,968 randomly selected avatar NFP collection holders, says Clinique.
The company will use Polygon to verify Ethereum.
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