Sukin, a carbon-neutral brand, has launched a line called Purely Ageless, an antioxidant-rich skin care range aimed at the 46-plus age group.
Sukin chose argan oil as the prime ingredient. Argan oil actives are naturally rich in essential fatty acids which help revitalize skin. Other ingredients include goji and açai extracts, while the face and hand moisturizers feature zinc oxide.
The range includes the Daily Essentials facial moisturizer (SPF 15), botanical hydration booster, intensive firming serum, replenishing night cream and nutrient hand treatment (SPF 15). Recommended prices range from NZ$19·99 for the hand treatment to NZ$37·99 for the firming serum.
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