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Sarah Jessica Parker is the new face of Jordache for fall ’15


NEWS
Filed by Lucire staff/July 22, 2015/1.05


Jordache has announced that actress Sarah Jessica Parker is the new face for the Jordache Look and the Jordache women’s collection, with a new campaign photographed by Michael Thompson.
   ‘We are thrilled to have Ms Parker as the brand’s new face. We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms Parker is a mother, entrepreneur and a well-respected force in fashion,’ said Liz Berlinger, president of Jordache, in a release.
   The Jordache Look collection is available through www.jordache.com and the women’s collection exclusively through Wal-mart.
   The Jordache Look collection, which launched last month, priced from US$89 to US$149, marks the brand’s first ecommerce line, with some of its heritage styles that include the Jordache horse-head logo on the coin pocket. More modern styles are also available in four-way stretch fabrics and classic washes.
   The Jordache collection for autumn 2015 begins at US$16·44 at Wal-mart in the US and Canada, and online through its website, walmart.com.
   Jordache also notes that it will sell unique pieces crafted from vintage Jordache jeans from the 1970s and 1980s and restyled by a local artisan, including a black leather jacket, for US$300–US$500.
   In addition, Jordache has created one-of-a-kind pieces, each handcrafted from vintage Jordache jeans from the late 1970s and 1980s and restyled by a local artisan. These unique pieces, which will also include an iconic black leather jacket, will be sold for $300-$500.

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