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News in brief: British GQ hosts Men of the Year Awards; Proof eyewear arrives in New Zealand


NEWS
by Lucire staff/September 10, 2015/14.24




Middle photograph by David M. Benett

British GQ hosted its 18th annual Men of the Year awards, in association with Hugo Boss, with Diageo’s Cîroc Vodka providing the cocktails and prizes of magnum bottles at the Royal Opera House event on Tuesday. Cîroc also sponsored the Solo Artist award, won by singer Sam Smith, on the same day it was announced that he would perform the next James Bond theme song, ‘Writing’s on the Wall’, for Spectre. Other guests at the event included David Gandy, Jourdan Dunn, Lewis Hamilton, James Bay, Keith Richards, Lionel Richie, Samuel L. Jackson, Elton John, Will Ferrell, Charlie Casely-Hayford, Sam Claflin, Emilia Clarke, Ella Catliff, Amber Le Bon, Yasmin Le Bon, Blur, Jason Atherton, Marc Newson, Jodie Kidd, Daisy Lowe, Erin O’Connor, Naomie Harris, Henry Holland, Nicholas Hoult, Paul Rudd and Oliver Cheshire. As well as the Cîroc cocktails (Cîroc Blue Stone, Cîroc Men of the Year and Cîroc Thyme Sour), dinner consisted of pickled beets, truffle ricotta, baby gem lettuce and pine nuts, followed by bream fillet with potato cake, marinated squid and heritage potato salsa, ending with a lemon and thyme cheesecake.
   Sustainable eyewear is in vogue now, and Idaho-based Proof eyewear is launching into the New Zealand market in time for summer. The Wood collection features sustainably sourced wood, including mahogany, walnut and bamboo; the Eco collection uses cotton-based acetate and sustainably sourced wood; and the Skate collection uses recycled Canadian maple skateboards. A portion of each sale goes to Proof’s socially responsible Do Good programme, which has provided tsunami relief in Japan, child soldier rehabilitation in Africa, and reforestation in Haïti. In 2013, Proof donated funds to build two eye clinics in India, and this year, they donated over US$12,000 in El Salvador toward community projects, and another US$12,000 went to the Nature Conservancy in Idaho. Proof’s New Zealand website is at www.iwantproof.co.nz.













David M. Benett; JAB Promotions; courtesy Diageo








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