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Paris editor’s diary: Pevonia and Pacifica’s beauty releases in the US


NEWS
Filed by Lola Cristall/March 20, 2016/14.24





Franck Rocco Photography

On the US east coast, Pevonia launched its flawless LipRenew Plump and De-age Treatment formula, made with natural ingredients. Aside from smooth skin, it works to eliminate folds, reduces wrinkles and lines, and accentuates plumped lips for a puckered-up look.
   With the concept of natural and environmentally friendly items popping up on the market, Target’s Made to Matter programme launched in 2014, dedicated to serving consumers with organically reduced sugar foods, and anti-irritant kitchen and beauty products, with many presented in recyclable packages. In 2015, Pacifica Natural Skincare became one of the 31 brands selected by Target for the programme. Pacifica’s Dream Big Mascara underlines voluminous eyelashes, with exclusive 100 per cent vegan ingredients. For a well moisturized, invigoratingly revitalized look, Shea Moisture, founded by Richelieu Dennis and inspired by his grandmother, Sofi Tucker, released its fresh Peace Rose collection. An intense whiff of roses in full bloom is incorporated in its liquid hand soap, skin crème body wash, skin crème body lotion, mud mask, facial moisturizer, facial cleansing ointment, silken conditioner and shampoo.—Lola Cristall, Paris Editor




Franck Rocco Photography

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