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Allbirds releases limited-edition Wool Runner, teaming up with independent Wellington businesses


NEWS Allbirds, which considers New Zealand its spiritual home, taps into the creative vibe of Wellington for its latest limited-edition release
by Nathalia Archila/February 7, 2017/23.32

Allbirds has launched an eight-day celebration in Wellington starting today to promote artisans and creators who share its brand’s philosophy of quality and independence.
   Allbirds, a sustainable footwear brand co-founded by former All Whites skipper Tim Brown, has teamed up with craft brewery Garage Project, coffee roaster Coffee Supreme, and chocolatier Wellington Chocolate Factory. Each has created an Allbirds-inspired product that ties in with the brand’s new shoe, the Wool Runner.
   The Wool Runner features a merino wool upper and a plant-based in-sole, making the shoe particularly light and keeping the wearer’s feet fresh. Time went so far as to call it ‘the world’s most comfortable shoe’.
   The Wellington businesses have limited-edition Allbirds Wool Runners, finished in black, with details that unique to each partner.
   During the eight days, Allbirds has invited travellers passing through Wellington Airport to try the Wool Runner. They also have a pop-up store at creative video agency Wrestler, 21 Jessie Street, Te Aro, where one can try on and buy the limited-edition design.
   The limited-edition design can also be found from February 8 at www.allbirds.co.nz.
   Allbirds has also collaborated with artists Andrew J. Steel and Toby Morris, who have created a mural in the Eva Street alleyway to celebrate the programme.
   Other events will be announced via Allbirds’ Instagram page.—Nathalia Archila

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