Guy Aroch
Blake Lively has launched her own line of hair care, called Blake Brown, created in partnership with Give Back Beauty.
Brown is the actress’s original paternal surname. Her father took her mother’s surname from her first marriage when they wed. She adopted the Lively surname professionally.
The Blake Brown range comprises shampoos, masks and styling products, and was developed to be an accessible premium line. Lively notes that the range has been ‘more than a seven-year labour of love.’
The range is cruelty-free and aims to be more sustainable than anything she had previously found. It is vegan, and its packaging uses recycled materials. She adds, ‘Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be more proud. We’ve partnered with the coolest accessible chain out there, Target, to bring this baby to you all. I can’t wait for people to try it. In stores August 4th!’
Eight products are available at launch, with shampoos, masks, a styler and mousse, though there is no traditional conditioner. Instead, the Nourishing and Strengthening masks are offered.
Give Back Beauty founder Corrado Brondi adds, ‘I’m excited about the creation of a joint venture with Blake Lively that combines the best of Give Back Beauty’s expertise in the beauty industry with Blake’s unwavering dedication and insightful approach. Blake’s drive, purpose, and instincts in developing this brand were unmatched—from the meticulously crafted formulations to their exquisite fragrances, Blake had her hands, or should we say hair, in everything, and had a clear directive about how she wanted the brand to look, feel and smell. We have worked to ensure every aspect of Blake Brown reflects Blake’s personal touch and commitment to excellence.’
The fragrance profiles in the range were developed by master perfumers based on Lively’s favourites.
The range goes on sale in the US at Target and target.com from August 4, priced between US$18·99 and US$24·99.
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