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November 26, 2014

Edward Enninful to be honoured at 2014 British Fashion Awards

Lucire staff/11.35

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Edward Enninful will receive the Isabella Blow Award for Fashion Creator at this year’s British Fashion Awards, the British Fashion Council announced today.
   Ghanese-born Enninful is a stylist and the current fashion and style director of W.
   In 1991, he became fashion director of I-D, at the age of 18, making him the youngest editor at a major international title. Seven years later, he became contributing fashion editor of Vogue Italia, and he held the same post at Vogue in 2006. In 2011, he took on his role at W.
   Enninful has also worked on campaigns for Gucci, Comme des Garçons, Christian Dior, Dolce and Gabbana, Celine, Lanvin, Mulberry, Giorgio Armani, Valentino, Jil Sander, Calvin Klein, Fendi, Alessandro Dell’Acqua, Hugo Boss, and Missoni.
   I-D founders, Terry and Tricia Jones, said, ‘When the wonderful Simon Foxton first introduced Edward into the I-D family, we had no idea that he would become one of the most outstanding stylists of his generation. He not only brought his own talent to the magazine, but started working with hundreds of other individual youngsters at the beginning of their careers. His fashion corner in the I-D office was always a mecca for ideas and supermodel diversity became one of his many contributions to the international fashion industry.
   â€˜We are thrilled and super proud that I-D’s youngest-ever son has travelled so far in his career and feel very privileged to have known him as a teenager. Edward’s own individual talent, his absolute loyalty, his encouragement and promotion of other peoples’ careers, as well as his love and belief in diversity within the industry, is rare and quite unprecedented. We truly believe that Edward’s creative voice, experience and original inspiration fully justify this very prestigious award!’
   Supermodel Naomi Campbell said, ‘Edward is not only one of my dearest friends and brother, but he is also one of the most outstanding people I have ever had the pleasure of working with. His unique talent, drive and imagination are poured into his work, making him responsible for some of the most heart quickening imagery in the history of fashion.’
   Fashion photographer Stephen Klein added, ‘Edward has exquisite taste and precision and is both sensitive to the aim of the photographer and venue without compromising either.’
   Speaking for the British Fashion Council, Natalie Massenet, its chairman, said, ‘Edward’s creative energy and level of vision captures the mood of our times: his work is original, energetic, sincere and unforgettable. His creative journey may have started in London, but today his influence spans the entire globe intersecting the worlds of fashion, art and business.’
   The British Fashion Awards 2014 is sponsored by Swarovski, Canon, MAC, Toni & Guy, Vodafone, American Express, Marks & Spencer, Mercedes Benz, Penhaligon’s, and Rightster.

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November 25, 2014

Absolut Vodka launches Andy Warhol limited-edition bottle into New Zealand

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Absolut Vodka’s latest limited-edition bottle pays tribute to one of the greatest pop culture icons of all: Andy Warhol.
   Warhol was the first artist to create an original artwork for Absolut in the 1980s, for an advertisement simply titled, ‘Absolut Warhol’. The image has become iconic and arguably helped make the Absolut bottle recognizable to a very wide audience.
   Michel Roux, the CEO of Carillon, which imported Absolut into the US, came up with the idea to link Warhol with the bottle.
   The new bottle follows Warhol’s design, and is now available in New Zealand, retailing at leading liquor retailers for NZ$55·99 for 1 l.
   The Swedish-founded vodka company now has over 800 pieces in its Absolut Art Collection, after kicking off its collaboration with Warhol. It has collaborated with Keith Haring, Damien Hirst, Louise Bourgeois, Jean-Michael Basquiat, Sylvie Fleury, David Shrigley, Annie Leibovitz, Hung Tung Lu, Dan Wolgers, Linn Fernström, Spike Jonze, Swedish House Mafia and Icona Pop. The collection is housed in Sweden.
   The limited edition has the blessing of the Andy Warhol Foundation, which it will benefit. Michael Hermann, its licensing director, said in a release, ‘The Foundation is delighted to celebrate the launch of the Andy Warhol Edition, with a portion of the proceeds going towards the Foundation’s endowment supporting contemporary visual arts. While Warhol’s profound influence is uncontained we applaud Absolut for bottling his creativity.’
   â€˜With this limited edition, we raise our glasses to honour the partnership between Absolut and Andy Warhol—a collaboration that kick-started Absolut’s long-standing commitment to art and creativity,’ said Kathryn Love, marketing manager for Absolut in New Zealand.
   Absolut has launched an online campaign where visitors can re-create the painting using their own coloured image, at www.facebook.com/absolutnewzealand, before November 28. One of five Absolut by Warhol prints are up for grabs via the website.

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November 21, 2014

News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera

Lucire staff/3.44

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District notes that Kendall Jenner, the new face of Estée Lauder, wears a top from its range. The blush pink top retails for US$108. Blake Lively had also recently chosen District for a photo shoot for her new website, Preserve.


   Charlie’s wants New Zealand customers to try their Straight Up cola, and decide whether it should become a permanent part of its range. Kiwis are invited to post their feedback with a thumbs-up or thumbs-down selfie, or simply write a few words, at Charlie’s Facebook or Instagram, using the hashtag #straightupcola.
   Finally, Carrera y Carrera, the Spanish jewellery brand, has launched new visuals with model Alejandra Alonso as its new face. The campaign has been conceived by MAFIA, and features items from Carrera y Carrera’s new Seda Imperial range, as well as from CĂ­rculos de Fuego, BambĂș and Ruedo. It will break in publications internationally this month.






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Sponsored video: Christmas is a different world at Very.co.uk

Lucire staff/2.34

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A Lucire special promotion


It’s nearly Christmas, and as much as we might want to delay thinking about shopping for the season, Very.co.uk is in full force with its new commercial starring its brand ambassador, Fearne Cotton.
   Cotton, who is very recognizable in the UK for her hosting duties on everything from Top of the Pops to the Red Nose Day telethons, has a fashion and homeware range with Very.co.uk, while across the Irish Sea, she launched a dress range with Littlewoods Ireland.
   The new commercial, part of a campaign called ‘Very Xmas’, sees Cotton and model friends come to life out of the pages of a fashion magazine, interestingly called Style. (While a fictional title in this context, we’re sure readers can think of some real ones that have had that name over the years.)
   However, unlike other “bringing to life” scenarios in film and television, Cotton and co. stay in a miniature size, 12 cm (5 in) tall, interacting with various products that you can find at Very.co.uk, from furniture, table dressings and decorations to electrical appliances, beauty products, toys and fashion. The idea is that Christmas isn’t just a special time of the year, but a different world altogether.
   Cheekily, the Very.co.uk team has even put together a “behind-the-scenes” video that doesn’t give the game away: the conceit there is that Cotton and her friends really have been shrunk to miniature, Ă  la The Secret Service or Fantastic Voyage. Of course, the visual effects have been accomplished by green screen and other visual effects, produced by MPC.
   The commercial has been directed by Pontus Lowenheilm of Traktor, a collective known for blending humour and reality, making it particularly sought after in the advertising business. The campaign has cost Very.co.uk a cool ÂŁ6·5 million, with the target of maintaining its substantial growth from last year.
   â€˜Very Xmas’ is running across all media and is Very.co.uk’s biggest ever fully integrated campaign.


Post sponsored by Very.co.uk

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Filed under: celebrity, fashion, London
November 16, 2014

Kendall Jenner signed as EstĂ©e Lauder’s new face: social media consumers among targets

Lucire staff/11.45

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Courtesy Estée Lauder

Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.
   The company sees Jenner’s personal social media following as an asset, able to bridge them with fashion and entertainment, while targeting younger consumers.
   She has 30 million fans across Instagram, Twitter and Facebook, and is believed to be the most socially connected model.
   EstĂ©e Lauder global brand president Jane Hertzmark Hudis calls Jenner ‘the ultimate Instagirl. We are excited to leverage her image, voice, energy and extraordinary social media power to introduce EstĂ©e Lauder to millions of young women around the world.’
   Jenner says she had known since Paris Fashion Week, but had to keep the news under wraps.
   â€˜It honestly feels like a dream to represent such an iconic beauty brand: it is an incredible honour and quite humbling,’ she says.
   She also features in a 13 pp. editorial shot by Patrick Demarchelier in the December 2014 issue of Vogue.
   Jenner had first walked in Marc Jacobs’ fall 2014 show, then at the Chanel haute couture show, followed by an advertising campaign for Givenchy for autumn–winter 2014. She has since walked for Balmain, Dolce & Gabbana and Fendi. She has worked with photographers such as Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in Love, Vogue Paris, W, and Interview.
   She follows in the footsteps of luminaries including Willow Bay, Paulina Porizkova, Elizabeth Hurley, Gwyneth Paltrow, Liu Wen, and Julia Roberts.

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November 15, 2014

Baz Luhrmann and Catherine Martin unveil collaboration with Barneys New York, Madison Avenue

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Neil Rasmus and Billy Farrell, of BFAnyc.com

Barneys New York unveiled its collaboration with film director Baz Luhrmann and four-time Academy Award-winning production designer Catherine Martin, christened Baz Dazzled, at its Madison Avenue store.
   Luhrmann, Martin and Barneys creative director Dennis Freedman, have taken holiday themes and, according to Barneys, in true Luhrmann style, ‘turned them upside-down into a world of fantastical characters, enchanted environments, and luxurious, metallic textures.’
   â€˜From the first time my wife Catherine Martin and I found ourselves in New York back in the ’80s, we always marvelled at the way Barneys took the familiar and managed to turn it on its head. This way of seeing the world is somewhat akin to our own creative philosophy,’ said Luhrmann. ‘Here we are now, so many years later in our adopted home, honoured to join the pedigree of artists, performers, and creative organizations which have collaborated with Barneys, to take the familiar and turn it on its head.’
   Urbanized woodland creatures, including a b-boy elf, a “true owl” who always speaks the truth, a graffiti-ing squirrel, and Celestina the ice princess, inhabit a fantasy world ruled by the Luna and Solar queens. There is a series of live performances and interactive theatre in each of the Barneys windows.
   The themes for the four windows are love (Elphresh the elf pursues his impossible love, Elfemeral), beauty (the Spirits of the Snow, by artist Anthony Howe), truth (Truth, an eight-foot-tall steampunk true owl, by artist Chris Cole), and freedom (a trapped ice princess dreams of freedom).
   The Madison Avenue store’s façade ties in to the theme, with the Solar and Luna queens singing out of two Juliet balconies on the second floor.
   Music for the performances is provided by a cappella group Pentatonix, ­comprised of vocalists Scott Hoying, Kirstie Maldonado, and Mitch Grassi, vocal bass Avi Kaplan, and beatboxer Kevin ‘K. O. Olusola­who, who exclusively scored and recorded custom versions of classics. In addition, Pentatonix provided vocals to several characters.
   Costumes have been created by Zaldy, who worked with Martin. The performances were directed in collaboration with Luhrmann, Martin, Barneys New York, and Andrew Katz.
   A limited-edition Baz Dazzled XO Exclusively Ours collection of luxury holiday dĂ©cor and gifts is available on the ninth floor of the Madison Avenue store, select Barneys stores nationwide, and Barneys.com. Items include an engraved Berti champagne sabre, a knit rabbit throw by Adrienne Landau, Studio DKS pillows, children’s costumes, stuffed animals, and exclusive Prada-created fur-lined sleeping bag and luxury picnic set.
   Pentatonix sang at the unveiling, singing, with the Luna and Solar queens, Madonna’s ‘Holiday’.
   Celebrities and VIPs at both the unveiling and the Central Park Zoo dinner afterwards included Richard and Lisa Perry, Amy Sacco, Aurelie Bidermann, Dakota Fanning, Dao-Yi Chow and Maxwell Osborne of Public School, Deborra-Lee Furness, Dennis Freedman, Estelle, Giovanna Battaglia, Stefano Tonchi, Jessica Joffe, Kate Foley, Lily Kwong, Meryl Poster, Michael Avedon, Pat Cleveland, Simon Doonan, Max Osterweis, Victoria Justice, Wendi Deng, Zani Gugelmann, Madison Guest, Victoria Justice, Hamish Bowles, Anna Wintour, Michael Avedon, Dorian Grinspan, Virginia Smith, Carter Elwood-Etherington, Breken Elwood-Etherington, Jennifer Zuccarini, Edward Menicheschi, Hailey Gates, Bronson van Wyck, Charles Rockefeller, Allese Thomson, Knight Landesman, and Brooke Garber Neidich.
   Twenty-five per cent of sales from Baz Dazzled holiday products will be donated to Room to Read, a literacy organization helping children in developing countries.



































Neil Rasmus and Billy Farrell, of BFAnyc.com

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November 13, 2014

Fadwa Baruni celebrates UAE National Day with new collection

Lucire staff/21.23

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Designer Fadwa Baruni has launched a UAE National Day-themed collection in association with Professionelle Boutique in Dubai Mall, available from November to the day itself on December 2.
   The dress design features the colours of the country’s flag, using silk and other high-quality fabrics. It features red, black and white, with a deep shade of green.
   Iraqi actress Alaa Shaker will promote the dress, while photographer Mohammed Al Marzouqi and Poupa Salon & Nail Spa have contributed to the promotion.
   Professionelle Boutique is on level 1 of the Dubai Mall, facing Shakespeare & Co.

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Filed under: celebrity, Dubai, fashion, Lucire
November 6, 2014

Christina Applegate speaks out for Stand up to Cancer and Cancer Treatment Centers’ new campaign

Lucire staff/18.01

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Actress Christina Applegate is the spokeswoman for the new Stand up to Cancer and Cancer Treatment Centers of America public awareness campaign.
   Applegate herself is a cancer survivor, who stresses the importance of having a strong support system. ‘It was a sense of community that helped me, as well as many others, get through a time that is never easy; and why I am so proud to join Stand up to Cancer and Cancer Treatment Centers of America on this campaign. Each of us has the power to support and fight,’ she said in a release.
   The campaign is entitled When You Don’t Know What to Say, Stand up, highlighting how family and friends can provide support to a loved one diagnosed with cancer.
   The central message is, ‘When someone you love is diagnosed with cancer, you have the power to help. There are many ways you can stand up and show that you care.’
   Applegate had chosen to have both her breasts removed in a prophylactic double mastectomy, although cancerous lumps were only found in one. She credits MRI testing for detecting the tumours early and allowing her to seek early treatment.
   One in two men and one in three women will be diagnosed with cancer in their lifetimes, according to the two groups. Those in support positions can visit showthatyoucare.org, with tips on how to support those newly diagnosed with cancer. They can also follow Stand up to Cancer on Facebook and Twitter.

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