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Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall

Filed by Lucire staff/September 29, 2020/10.57


China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico skeleton watch collection on Tmall on September 13.
   Song’s appeal to Generation Z (born between 1995 and 2012, according to some) is said to help broaden the brand’s appeal to a younger audience. Since joining Tmall in 2016, Emporio Armani has pushed a number of “hot” products appealing to younger buyers, including a gypsophilia watch series.
   Earlier marketing efforts in September 2019 and August 2020 (for the Qixi Festival) saw Emporio Armani team up with actress Tong Liya (佟麗婭).
   Emporio Armani says that Generation Z will account for 40 per cent of overall consumer purchases this year, hence its keenness to attract the group. Purchases in the 2,500–5,000元 segment have risen by 90 per cent. Tmall, in particular, has managed to appeal to Generation Z users, with the men’s watch category increasing 14 per cent between 2018 and 2019.



 


H&M Studio channels the 1970s, with Irina Shayk, Jameela Jamil, Sasha Lane, Indya Moore

Filed by Lucire staff/September 24, 2020/14.24




The 1970s have well and truly returned, and we don’t just mean with the uncertain economic mood. H&M’s Studio collection for autumn–winter 2020–1 reflects this, too, with a collection called The Refined Rebel, inspired by the 19th-century writer, Violet Paget (who used Vernon Lee as her nom-de-plume), and her residence at the Palmerino villa in Firenze. Despite officially referencing Paget, the style is very much 1970s, with big lapels and a slight flare for suits, including some outlandish colours in green and blue; big-shouldered coats and dresses in a multi-coloured print resembling splashes of paint; recycled polyester frilled blouses; a grey deconstructed sleeveless coat; and chunky-heeled boots. The clothes are gender-fluid, suiting the times, but in the mode of 1970s David Bowie, who was there well before the mainstream. The colour palette is azure blue and malachite green, says H&M, with champagne pink and marbled prints.
   The campaign has been shot separately from different parts of the world, given distancing rules and travel restrictions in place. Barbie Ferreira, Veronika Heilbrunner, Celeste, Alton Mason, Young Emperors and Mia Kong have each done their own interpretations of the collection and the imagery brought together by H&M. Meanwhile, Irina Shayk, Jameela Jamil, Sasha Lane and Indya Moore have donned designs from the range in a series of celebrity images.
   Customers are invited to share their own images from the range.
   ‘The AW20 Studio collection muse is not afraid to challenge the status quo. This collection is for those that celebrate being oneself above all else. We hope our customers feel inspired to dress with a carefree, rebellious attitude,’ said H&M’s creative adviser, Ann-Sofie Johansson.
   ‘In keeping with H&M’s strive for innovation, the H&M Studio team experimented with an exciting new campaign format for AW20. Adapted for today’s climate, this new way of working gives our global cast the creative freedom to style, photograph and express themselves in the comfort of their own space. We hope the new collection and campaign encourages everyone to celebrate their style,’ said Kattis Bahrke, H&M’s head of creative marketing and communications.




 


Corradi Cinema Lounge at 77ª Mostra internazionale d’arte cinematografica di Venezia concludes

Filed by Lucire staff/September 14, 2020/9.57








Iosip Mihail

German film Und morgen die ganze Welt (And Tomorrow the Entire World) was first up at the Corradi Cinema Lounge on day 10 of the 77ª Mostra internazionale d’arte cinematografica di Venezia at the Ausonia Hungaria hotel. The film, which premièred the day before, is another topical tale, this time about a group of Antifa students, directed by Julia von Heinz, starring Mala Emde, Luisa-Céline Gaffron, Noah Saavedra, and Andreas Lust. The five were the guests at the Lounge.
   Actress Elena Arvigo (Eat Pray Love) then attended, in advance of her new film Zombie, directed by Giorgio Diritti, who was also present. Mirko Frezza posed with his motorcycle, promoting Rockers. Director Miki Shipperman, producer Andrea Ferrari, and co-stars Michelle Carpente and Tullio Sorrentino accompanied him.
   The festival’s president, Roberto Cicutto, visited as the event wrapped up.
   The Leone d’Or went to Chinese director Chloé Zhao’s Nomadland, while Nuevo orden (New Order) director and screenwriter Michel Franco took the grand jury prize for his film about a dystopian México. The Leone d’Argento was won by Kiyoshi Kurosawa for スパイの妻 (Wife of a Spy).
   The Volpi cups for best actress and actor went to Vanessa Kirby for Pieces of a Woman and Pierfrancesco Favino for Padrenostro respectively. Chaitanya Tamhane for The Disciple won best screenplay, while Andrei Konchalvosky’s Дорогие товарищи! (Dear Comrades!) won the special jury prize. The Marcello Mastroianni Award was awarded to Rouhollah Zamani for خورشید‎ (The Sun).
   Hotcorn.com partnered with Corradi for the Cinema Lounge. Twenty-eight film casts attended to promote their films, with over 80 special guests.

 


Deeper commentaries about our society on day 9 at Venezia

Filed by Lucire staff/September 11, 2020/18.03




Iosip Mihail

Michel Franco’s New Order, which had its première on day 8 of the 77ª Mostra internazionale d’arte cinematografica di Venezia, the 77th Venice Film Festival, was the talked-about movie the following day when its cast turned up at the Corradi Cinema Lounge on day 9. The near-future dystopian film, dealing with a coup d’état where the rich are replaced by a militarized régime, is the only Latin film that is part of the main competition at Venezia. Shot in México, the film is a commentary on the country, Franco’s homeland, and its social disparity.
   Franco was joined by Diego Boneta, Darío Yazbek Bernal, Naian González Norvind and Mónica del Carmen at the Ausonia Hungaria hotel.
   Stefano Calvagna presented his documentary film Distanziati, a work very much of our times, as it looked at Roman citizens during phase 1 of Italy’s COVID-19 lockdown.
   Claudio Giovannesi, president of the competition’s jury, also visited the Lounge, as did Jasmine Trinca (in Giorgia Farina’s Guida romantica a posti perduti), and Gianfranco Rosi, director of Notturno, who received 10 minutes of applause for his film on day 8. Actor Stefano Accorsi visited as the day drew to a close.
   Other celebrities on day 9 included Und morgen die ganze Welt’s (And Tomorrow the Entire World) Julia von Heinz, Mala Emde, Luisa-Céline Gaffron, Noah Saavedra, Andreas Lust, and Tonio Schneider.

 


Mostra internazionale d’arte cinematografica di Venezia update, days 7 and 8

Filed by Lucire staff/September 10, 2020/12.10

The Corradi Cinema Lounge at the 77ª Mostra internazionale d’arte cinematografica di Venezia, the Venice Film Festival, welcomed Samuele Carrino and Salvatore Esposito from Spaccapietre, as well as its directors Gianluca and Massimiliano de Serio, for day seven. The story focuses on the hiring of illegal labourers in Italy.
   Actress Anna Foglietta also appeared as a guest at the Lounge, as did the cast of Giorgia Farina’s Guida romantica a posti perduti, with Clive Owen, Jasmine Trinca, Irène Jacob, and Andrea Carpenzano.

   Day eight’s special guest was Alberto Barbera, director of the festival. Of the entrants competing for the Leone d’oro in the festival, the Lounge at the Ausonia Hungaria welcomed Amos Gitai, whose film, Laila in Haifa, deals with the coexistence between Palestinians and Israelis in their contemporary everyday lives. The protagonist, Laila, played by Maria Zreik, sets up an environment in a pub where people can talk about their stories. The film looks at the interconnected stories of five women. Others attending on day seven were Vittorio Sgarbi and Luigi Brugnaro.
   Film website Hotcorn.com is a sponsor of the Corradi Cinema Lounge.

 


Eleonora Gaggero, Violante Placido, Nina Verdelli and Baby K appear on day 6 at Venezia

Filed by Lucire staff/September 7, 2020/0.55







Iosip Mihail

The sixth day of the 77ª Mostra internazionale d’arte cinematografica di Venezia, the Venice Film Festival, proved far busier, with very topical works being premièred. The Corradi Cinema Lounge at the Ausonia Hungaria hotel hosted Violante Placido and Alessio Boni, who feature in Diego Botta’s Revenge Room, a very relevant tale about revenge porn and the proliferation of content on the web. Also present at the lounge was director Alice Rohrwacher, who directed Omelia contadina (Peasant Homily), highlighting the disappearance of agriculture, with some startling images.
   The cast of Fabrizio Maria Cortese’s comedy Free Liberi also popped by the Corradi Cinema Lounge, including Sandra Milo, Corinne Cléry, Enzo Salvi, Antonio Catania and Ivano Marescotti; as did the cast of Spaccapietre—una promessa, including Licia Lanera. Danish filmmakers Frederik Loui Hviid and Anders Ølholm, who directed Shorta, dealing with the killing of 19-year-old Talib Ben Hassi while in custody, were also guests. The duo say that their film is not political, but one of hope.
   Finally, also attending were Michele Mellara and Alessandro Rossi, whose 50—Santarcangelo Festival deals with the changing trends in theatre and society as seen through the festival.
   Celebrities spotted on the red carpet included Eleonora Gaggero, Nina Verdelli and Alessio Boni, and Baby K.

 


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