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H&M: more Conscious Exclusive details and images featuring Natalia Vodianova, plus first peek at childrenswear


NEWS  by Lucire staff/March 24, 2017/17.33

Hennes & Mauritz has released further images from the H&M Conscious Exclusive collections, previewed in Lucire in February.
   A plissĂ© dress made of Bionic, a sustainable polyester made from recycled shoreline waste, was part of the preview, but H&M has revealed more about other designs made from the fabric.
   The company has screen-printed distorted peonies and mimosa on to the fabric for ‘dream-like prints’, while an image of a dreaming woman has been quilted into its jacket.
   Designers have also added sequins to a recycled polyester cocktail dress, while a tuxedo comes in organic silk and Tencel twill. There’s a fishnet bag made from shoreline waste, and earrings from recycled glass and plastic.
   Children’s designs also feature for the first time, with tulle dresses and structured blazers and trousers.
   H&M head of design and creative director Pernilla Wohlfahrt said in a release, ‘For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do.’
   â€˜H&M’s Conscious Exclusive collection shows how the best style can be mindful of the planet, to help protect it for the future. It’s such a desirable collection, with pieces made in sustainable materials that you want to wear for seasons to come,’ added model Natalia Vodianova, who fronts the campaign.
   Vodianova also founded Elbi, a digital philanthropy platform connecting users with a charities worldwide. H&M says it will continue to partner with the platform.
   The collections will go on sale in c. 160 stores worldwide, from April 20.







Shay Mitchell continues repping BiorĂ© Skincare—we try one of the products


NEWS  by Nathalia Archila/March 21, 2017/2.56



BiorĂ© Skincare has announced that actress Shay Mitchell will continue as its ambassador for 2017, supporting the brand’s lines of iconic pore strips, charcoal products, baking-soda cleansers, and the new acne collection.
   â€˜I’m so excited to continue my partnership with BiorĂ© Skincare, a brand that has innovative products and ingredients that help me keep my skin looking picture perfect,’ said Mitchell. ‘BiorĂ© has always been a part of my skin care routine—it has never let me down.’
   Mitchell usually posts videos on Snapchat and Instagram (where she has over 15·4 million followers) of her using the products as part of her skin care routine. But do we know that it’s these products on her flawless skin doing the job? I decided to give one of them a try and see if the results were true.
   In the past I have tried many brands’ blackhead masks, and they don’t seem to work for me. I purchased the BiorĂ© Skincare pore strips and Mitchell doesn’t need to make up any claims for the sake of promotion: they work! Unlike the blackhead masks, which usually turned out really messy, they are really easy to use. You just make your nose wet, put the strip on, and after 20 minutes you take it off (it’s uncomfortable, but doesn’t hurt), and that’s it, you have a clean nose.
   Mitchell is the star of one of the TV drama series Pretty Little Liars, which will air its final season on April 18, 2017.–Nathalia Archila

Emily Ratajkowski leads DKNY’s intimate apparel campaign; Anna Nooshin models Hunkemöller’s swimwear


NEWS  by Lucire staff/March 14, 2017/0.40



Sebastian Faena

DKNY has announced its spring–summer 2017 intimates, hosiery and sleepwear campaign featuring model Emily Ratajkowski, photographed by Sebastian Faena in New York.
   The first image was released today, along with a film starring Ratajkowski and styled by Clare Richardson, set in a Manhattan apartment. Ratajkowski walks out of her apartment to walk her dog wearing a DKNY unlined demi bra and boy short from its lace collection. The promotional film appears at DKNY.com and at locations around the city.
   The campaign, #GoodMorningDKNY, also sees Ratajkowski wearing a sheer lace bralette and low-rise bikini, with a mesh Litewear bodysuit paired with a fishnet thigh-high in nude.
   The collections are priced between US$12 and US$62, and are available at DKNY, Nordstrom, Lord & Taylor and Macy’s, on- and offline, and at select international retailers.
   Meanwhile, Hunkemöller has released its swimwear collection, modelled by Dutch new-media star Anna Nooshin, who can claim 358,000 followers on Instagram and 130,000 subscribers on YouTube.
   Nooshin models items from the spring–summer 2017 range in Aruba. The swimwear features embroidery, appliquĂ© detailing and lace-up details. Hunkemöller predicts the season’s key colour is mangosteen.
   She has designed accessories, including a kimono and clutch, to complement the swimwear. Hunkemöller has hashtagged the campaign #AnnaforHKM. The range is available online now via www.hunkemoller.co.uk.











www.hunkemoller.co.uk

Javier Bardem visits the Scottish Highlands’ home of Chivas Regal for future promotional film


NEWS  by Lucire staff/March 13, 2017/12.52

Chivas Regal has teased an upcoming film featuring the actor Javier Bardem, who endorses the brand. Bardem visited Strathisla Distillery, the source of the single malt used in Chivas Regal and, as Lucire discovered in an exclusive tasting a few years ago, the oldest working distillery in the Scottish Highlands dating back to 1786.
   Bardem met Chivas Regal’s custodian master blender, Colin Scott, discussing the art of blending, while director of blending Sandy Hyslop presented him with his own exclusive blend of Chivas Regal Ultis.
   The film will be released through Chivas Regal’s social media channels.
   Bardem appears in Chivas Regal’s Win the Right Way advertising campaign, an affirmation of ethics, selflessness and truth in the face of a turbulent, sometimes incomprehensible world.



H&M stays positive with unisex denim line, following love-themed Paris catwalk show


NEWS  by Lucire staff/March 8, 2017/20.59



Hennes & Mauritz (H&M) has announced a new denim line, Denim United. The difference this time is that it is a truly unisex collection, with identical women’s and men’s designs, with jackets, overalls, shorts, T-shirts and an oversized hoody. The materials and silhouettes are shared between the sexes.
   More sustainable materials have been used, including organic and recycled cotton.
   The collection goes on sale on March 23, online-only at hm.com.
   â€˜It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive,’ said Marybeth Schmitt of H&M in a release.
   The announcement follows H&M Studio’s showing of its spring–summer 2017 women’s and men’s collections at the Tennis Club de Paris during Paris Fashion Week, where the designs went on sale at its flagship Fifth Avenue store in New York and online immediately. They went on sale in other stores on March 2.
   Celebrities in attendance in Paris included Nicki Minaj, Olga Kurylenko, Alexa Chung, Lucky Blue Smith, ClĂ©mence PoĂ©sy and Sasha Lane, while Emily Ratajkowski led the celebrations in New York.
   Models walking in Paris included Gigi Hadid, Bella Hadid, Adwoa Aboah, Amber Valletta, Jordan Barrett, Winnie Harlow and Luis Borges. The Weeknd gave a special performance at the Paris show, performing ‘Starboy’, ‘Can’t Feel My Face’ and ‘I Feel It Coming’.
   The collection featured fine knits, loose-fitting shorts, tops, dresses, anoraks and sandals, with ruffle detailing and bold graphics proclaiming ‘Love’.
   â€˜With this collection we want to send a global message of love. There are a few pieces that carry the word again and again, kind of like a ticker tape and as a constant reminder of what is important. It feels like now, more than ever, we all need positive feelings and thoughts in our lives,’ said H&M creative director and head of design Pernilla Wohlfahrt.

Paris show

Backstage

The celebrities

The show

The Weeknd

New York event

Barbara Palvin, Soo Joo Park, Julianne Moore, Kiersey Clemons star in L’OrĂ©al Paris’s Voluminous Original Mascara campaign


NEWS  by Lucire staff/March 7, 2017/23.25

L’OrĂ©al Paris’s latest campaign for its Voluminous Original Mascara, dubbed The Original, brings together a group of celebrities, including models Barbara Palvin, Soo Joo Park, Dominique Babineaux, Hari Nef, Katerina Tannenbaum, and Juana Burga, actresses Julianne Moore, Diane Keaton and Kiersey Clemons, Blondie’s Debbie Harry, and TV host Lauren Ezersky.
   The first spot, shown below, sees quotations from customers around the US, where Voluminious Original Mascara is the country’s number-one entrant in the category. Babineaux and Palvin are the main models, though the whole cast appears at the end.
   L’OrĂ©al Paris says it made its choice of the models based on their originality, rule-breaking, and truth.
   â€˜We are excited to bring together trail-blazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara—originals who continue to be fresh, creative and confident,’ said Tim Coolican, president, L’OrĂ©al Paris USA, in a release.
   The spot promotes the original black shade as well as new blue ones. The mascara, says L’OrĂ©al Paris, can build up to five times the natural eyelashes’ thickness.

Eva Longoria launches spring 2017 collection in partnership with Sunrise Brands


NEWS  by Lucire staff//21.36

Actress Eva Longoria has turned her hand to fashion design, launching her new label, the Eva Longoria Collection, through her website. She has partnered with Sunrise Brands, the company behind Seven Jeans and People’s Liberation.
   Longoria’s site features her spring 2017 collection, along with behind-the-scenes videos where she discusses the line. The collection is simple, with flounce tops, pleated shirts, body con and maxi dresses, skinny jeans and pencil skirts, with navy, coral, red, white, and nude tones among the chief colours, and simple patterns and floral prints.
   In a release, Sunrise founder and chairman Gerard Guez said, ‘Eva is the best partner we could have asked for. She is an intelligent entrepreneur and spokesperson whose talents span from design and style, to acting and producing. Her ability to connect with her audience in an authentic way makes her relateable to all. I have the utmost confidence that Eva’s sensitivity to detail and design aesthetic in combination with Sunrise Brands’ expertise will bring success in this market.’
   Prices range from US$39 to US$159, while sizes go from XS to XXL and US 0 to 18. A fall collection can be seen at Sunrise’s showroom in New York City, with menswear inspiration and military looks.

Little Golden day: TMG pens a new chapter on pre-Oscar fun


NEWS  by Elyse Glickman/March 4, 2017/2.16



Elyse Glickman

Main photo: Real housewife of Beverly Hills Eden Sassoon and Random House publicist Jillian Vandall. Above: Displays for Y2K Jewellers and Eufora.

Many movie buffs could equate the Academy Awards as a golden door that opens once a year to “classic” status for the nominated films, screenplays, actors, and technical achievement. And while invitees prepared for a golden night, TMG used their two-day event, TMG Beauty & Style Destination Pre-Oscar Luxury Lounge, to pay tribute to the 75th anniversary of another classic, Random House Little Golden Books. Just like classic movies, these little literary treasures have delighted generations of families with their enduring themes and illustrations.
   We love that TMG has continued offering their beauty-and-spa-focused suite in the fabled Beverly Hilton Hotel penthouse, especially as others have come and gone. We also appreciate kid-friendly activities that simultaneously have solid adult appeal. What could be more fun than a candy buffet, a selfie-op with the forever-young Pokey Little Puppy, and getting a first look at the 75th anniversary treasury of stories that never grow old?
   Essie nail care offered manicures with a matte gold shade specially formulated for the occasion. Guests wanting to completely let go of the Oscar week hustle relaxed with a spa session from professionals representing Nelly de Vuyst, a spa-grade line of products developed in Belgium and based in MontrĂ©al. The invigorating products, only available in spas and med-spas, contain active ingredients (e.g. vitamin C, hyaluronic acid, Dead Sea salt, and various essential oils) that leave skin feeling invigorated. Ginny Cosmetic Skincare’s team created red carpet-ready looks using their assortment of jewel-toned hues for lips, cheeks and eyes. Eufora hair care, meanwhile, topped things off with professional styling and their women’s and men’s product lines.
   Actual jewels were available for red carpet loan or sale. Y2K Jewelers featured opulent styles inspired by the old Hollywood (Elizabeth Taylor, Grace Kelly) ĂŠsthetic, while Gienia Design displayed its contemporary styles for men and women. Actress-turned-designer Kathrine Baumann continues to shine in Hollywood thanks to her intricate, whimsical-themed Swarovski crystal handbags.—Elyse Glickman, US West Coast Editor, and Leyla Messian, LA Correspondent








Above, from top: Eden Sassoon from Real Housewives of Beverly Hills. Julia Butters of ABC’s American Housewife Steve Bauer of HBO’s Ray Donovan with Jean Lalonde, VP of business development for Nelly de Vuyst Skin Care. Celebrity make-up artist Spencer Barnes with Shareen Malik of Beverly Hills Beauty Group. Chris Mulkey radiates after his Nelly de Vuyst skin care treatment. Landry Bender of Disney’s Best Friends Whenever gets glammed for the red carpet by Eufora stylist Mirza Batanović. Carly Hughes of American Housewife stops by Y2K Jewellers for some red-carpet jewellery. Edy Ganem of Devious Maids looking fabulous in Gienia Designs’ earrings. Lucire US West Coast Editor Elyse Glickman with the Poky Little Puppy.

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