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May 5, 2016

Margot Robbie to model in Deep Euphoria Calvin Klein fragrance campaign

Lucire staff/14.03


Neil Rasmus/BFA

Australian actress Margot Robbie is the new face of Calvin Klein’s latest women’s fragrance, Deep Euphoria Calvin Klein.
   The Coty fragrance will début in August, with Robbie appearing in print and on TV. It builds on the goodwill of the existing Calvin Klein Euphoria fragrance.
   ‘Ms Robbie perfectly embodies the modern femininity of the empowered deep euphoria woman that we believe will resonate with women around the world,’ said Vincent Brun, senior vice-president of global marketing for Calvin Klein Fragrances at Coty Inc.
   ‘We are thrilled to work with Ms Robbie on this exciting addition to the Calvin Klein Fragrances portfolio,’ said Melisa Goldie, chief marketing officer for Calvin Klein, Inc. ‘Her beauty and talent is an expression of the incredible legacy of women who have been captured in Calvin Klein campaigns over the years.’
   Robbie first came to prominence with her role in Martin Scorsese’s The Wolf of Wall Street, opposite Leonardo DiCaprio, and had the female lead in Focus, opposite Will Smith. She also appeared briefly in The Big Short, based on the Michael J. Lewis book. She will appear this summer as Jane Porter in The Legend of Tarzan opposite Alexander Skarsgård, and as Harley Quinn in Suicide Squad, which reunites her with Smith, and which also stars Jared Leto.
   She follows in the footsteps of Kate Moss, Scarlett Johansson, Christy Turlington, Natalia Vodianova, Rooney Mara, Diane Krüger and Doutzen Kroes.

Ashley Graham, Amanda Bingson and others lead Swimsuitsforall campaign encouraging body positivity

Lucire staff/13.40


Russell James

Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
   Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
   Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the same—with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
   Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
   ‘Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
   ‘This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’

April 28, 2016

Wataru Tominaga, Vendula Knopova win top prizes at 31st Hyères fashion and photography festival

Lucire staff/14.21



Villa Noailles

Above: Winners of the two grand jury prizes at Hyères: Vendula Knopova for photography and Wataru Tominaga for fashion.

The 31e Festival International de Mode et de Photographie à Hyères was held from April 21 to 25 at the Villa Noailles, with exhibitions running from April 28 through to May 22.
   The Festival was chaired by Paco Rabanne artistic director Julien Dossena for fashion, and American–French photographer William Klein for photography.
   Founder Jean-Pierre Blanc says, ‘Here we launch a competition, people take part. It’s demanding, it costs money, it takes a lot of energy and people want to come. They want to come more and more. That is what makes it such high quality, as first and foremost we take gifted, interested and interesting people.
   ‘It’s pretty impressive to see these young people evolving in such a tough world. We think we’ve grown up in a tough world, but for them it’s even harder, and despite it they are energetic, they are happy, they adore colour. I just love this genration.
   ‘Fashion has to be connected with life, and I hope the Hyères festival is. People say it is anyway, and honestly that is the most rewarding thing for me to hear, and the biggest compliment you could give me.’
   One of the contestants in the photography section, Anaïs Boileau, says they could spend as much time with the jurors, including Klein, as they liked, even up to an hour.
   Dossena says, ‘It’s great to be able to actually select and rank candidates that I believe in for different reasons.’
   The Grand Jury Prize was awarded this year to Wataru Tominaga for the fashion section, for his colourful menswear collection.
   Tominaga says he has been interested in colour in fashion from the 1960s and 1970s. ‘Young people did not care whether it’s women’s or men’s, they make [their own] styles.’
   Vendula Knopova won the photography prize.

April 16, 2016

Actress Katrin Heß the latest to pose nude for PETA, promoting veganism

Lucire staff/12.46


Marc Rehbeck/PETA


Courtesy Katrin Heß via Instagram

In the spirit of PETA’s earlier campaigns featuring celebrities who would rather go naked than wear fur, German actress Katrin Heß has posed nude to promote a vegan diet.
   Heß has long been public about her love of animals, running a prize draw last year for a rescue dog.
   Last week, Heß teased fans on her Facebook and Instagram, saying that she would be posing for PETA Deutschland. The German arm of the worldwide anti-animal cruelty group revealed her promotional image today.
   Heß said, ‘My choice to be vegan is not a trend, but a conscious decision for me and my love of animals. Since I do not eat animal products any more, I look at my surroundings very differently. For example, I finally understand that not only dogs, but cows and pigs, are sentient individuals … Every animal has the right to a happy and full life.’
   PETA Deutschland notes that 800 million animals are slaughtered or die in Germany alone for the meat, dairy and egg industries, and thousands of millions of fish suffocate on the decks of fishing boats or are crushed in nets.
   It refers German visitors to its Veganstart website, www.veganstart.de.
   The promotional image was shot by photographer Marc Rehbeck. Make-up was by Emile van Tile, using Paul Mitchell products.
   The shoot’s release, along with a behind-the-scenes video, coincides with the return of Heß in RTL’s Alarm für Cobra 11: die Autobahnpolizei TV show, which celebrated its 20th anniversary in March. It will reach its 300th episode in 2016, although its 291st was promoted as the 300th by the network.
   In anticipation of the anniversary, the network over-enthusiastically removed fan videos that it did not even own from a Facebook group last month, under penalty of perjury.
   Heß joins celebrities such as Christy Turlington, Pamela Anderson, Charlotte Ross, Tamara Ecclestone, Christian Serratos, and Eva Mendes in posing nude for PETA.

April 12, 2016

Rihanna begins eighth week on Billboard Hot 100; Fenty Puma collection nearing release

Lucire staff/9.36



Puma

Rihanna has started the week on a high, as she is now neck in neck with the Beatles for the number of weeks spent at number one, thanks to her song ‘Work’, featuring Drake. It is her eighth week on the Billboard Hot 100.
   At the same time, her newest Fenty Puma by Rihanna collection (hashtagged #FentyxPuma) becomes available this month, after its début at New York Fashion Week. Rihanna serves not only as a brand ambassador but as a creative director for the brand. The collection takes its inspiration from Japanese street culture and fashion.
   The singer has previewed some of the offerings from the Fenty Puma by Rihanna collection on her website, noting the availability of the fur slide on April 22.
   Her chart-topping success now puts her ahead of icons such as Michael Jackson, while she rivals the Fab Four and Mariah Carey.
   Rihanna had Tweeted on April 4 about her seventh week on the Hot 100, crediting her faith for her success, something she has never been shy about doing.

April 11, 2016

H&M launches M.I.A.’s ‘Rewear It’ to mark World Recycle Week; Olivia Wilde supports Conscious Collection

Lucire staff/10.27



Max Larsson

Olivia Wilde is the face of H&M’s Conscious Collection, and promoted it in New York last week alongside her friend Barbara Burchfield.
   She wore a lace skirt and matching blouse from the range, complemented by a Balenciaga leather jacket.
   Wilde and Burchfield co-founded Conscious Commerce, which she discusses in our video below. Her venture encourages companies to work in sustainability into their day-to-day operations, and says that H&M is a good ally, a company that proves that one does not need to sacrifice style for nobler aims.
   On a related note, H&M today (April 11) launches its campaign for World Recycle Week 2016, with a video entitled ‘Rewear It’, featuring British performer M.I.A., who also composed the song exclusively for the company.
   The video encourages people to recycle old or unwanted clothes. The Swedish giant says M.I.A. ‘personifies the conscious consumer with a social awareness.’
   Aaron Sillis choreographed the video, which runs for 3 minutes, 37 seconds and features a cast of music and dance artists and allies in sustainability, shot all over the world.
   H&M aims to collect 1,000 tonnes of unwanted or worn-out garments from its customers worldwide, through its 3,600 stores. It is part of the company’s goal to close the loop in fashion, recycling unwanted garments to create textile fibres for new products.
   ‘World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,’ she says.

April 8, 2016

Hannah Ferguson in a Triumph-ant return, with spot aimed at new mothers

Lucire staff/3.26




Hannah Ferguson returns in a sequel to Triumph’s earlier animated promotion, Find the One. Find the One, Again sees the Sports Illustrated Swimsuit model in both live and cartoon forms, this time following her character after giving birth to her first child.
   Two new characters, Luna and Jade, make their début, with the premise being similar, although aimed at new mothers.
   Triumph says the new promotion helps women reclaim their shape and finding a perfectly fitting bra, and as with last year’s promotion, it is done with a fun, entertaining approach.
   The animation sees Hannah finding life overwhelming and her body confidence affected by the birth, and Luna and Jade encouraging her to find herself again.
   The new product being pushed is Triumph’s Magic Boost, with three bras, Push-Up, Lift-Up and Shape-Up.
   The score is by Tony Award winner Jason Robert Brown, performed by a professional orchestra and choir, with lead vocals by Broadway singers J. Elaine Marcos, Ta’rea Campbell, Betsy Wolfe and Leslie Kritzer. It was recorded at Avatar Studios in New York.
   The spot broke earlier this week on German TV, and will next be seen in Italy and Portugal (April 10), Switzerland (April 11), Poland (April 21) and Denmark (May 2).

Kourtney Kardashian announces she’s the new Manuka Doctor ambassador

Lucire staff/0.20

Kourtney Kardashian has inked a deal to represent Manuka Doctor, with the mother-of-three taking to Instagram to make the announcement, accompanied by a photograph of her topless and wearing gold make-up.
   A video from Manuka Doctor shows off its products along with Kardashian, who says she had been using manuka honey for years. She had posted Manuka Doctor via her own app, and says that the company reached out to her to be a spokeswoman.
   ‘When we heard that Kourtney was a fan of our products and a believer in our brand philosophy and approach, we knew that she was the ideal choice for our global ambassador,’ said Manuka Doctor’s Claire Perry. ‘Her track record of believing in natural products that are backed by science, along with her position as a pop culture icon and committed Mom, makes her incredibly relatable to our consumers worldwide.’
   Kardashian calls the tie-up ‘a super, organic, perfect fit.’
   She is known for using natural products, with her personal website focusing on eco-friendly products.
   The deal is for two years, starting April 2016.
   Auckland-based Manuka Doctor sources its manuka honey from New Zealand and is sold through 12,000 stores globally. Its line is 100 per cent bee-friendly. It was first featured in Lucire in 2012.

A video posted by Manuka Doctor (@manukadr) on

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