Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the sameâ€”with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
â€˜Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
â€˜This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’
Above: Winners of the two grand jury prizes at HyÃ¨res: Vendula Knopova for photography and Wataru Tominaga for fashion.
The 31e Festival International de Mode et de Photographie Ã HyÃ¨res was held from April 21 to 25 at the Villa Noailles, with exhibitions running from April 28 through to May 22.
The Festival was chaired by Paco Rabanne artistic director Julien Dossena for fashion, and Americanâ€“French photographer William Klein for photography.
Founder Jean-Pierre Blanc says, ‘Here we launch a competition, people take part. It’s demanding, it costs money, it takes a lot of energy and people want to come. They want to come more and more. That is what makes it such high quality, as first and foremost we take gifted, interested and interesting people.
â€˜It’s pretty impressive to see these young people evolving in such a tough world. We think we’ve grown up in a tough world, but for them it’s even harder, and despite it they are energetic, they are happy, they adore colour. I just love this genration.
â€˜Fashion has to be connected with life, and I hope the HyÃ¨res festival is. People say it is anyway, and honestly that is the most rewarding thing for me to hear, and the biggest compliment you could give me.’
One of the contestants in the photography section, AnaÃ¯s Boileau, says they could spend as much time with the jurors, including Klein, as they liked, even up to an hour.
Dossena says, ‘It’s great to be able to actually select and rank candidates that I believe in for different reasons.’
The Grand Jury Prize was awarded this year to Wataru Tominaga for the fashion section, for his colourful menswear collection.
Tominaga says he has been interested in colour in fashion from the 1960s and 1970s. ‘Young people did not care whether it’s women’s or men’s, they make [their own] styles.’
Vendula Knopova won the photography prize.
In the spirit of PETA’s earlier campaigns featuring celebrities who would rather go naked than wear fur, German actress Katrin HeÃŸ has posed nude to promote a vegan diet.
HeÃŸ has long been public about her love of animals, running a prize draw last year for a rescue dog.
Last week, HeÃŸ teased fans on her Facebook and Instagram, saying that she would be posing for PETA Deutschland. The German arm of the worldwide anti-animal cruelty group revealed her promotional image today.
HeÃŸ said, ‘My choice to be vegan is not a trend, but a conscious decision for me and my love of animals. Since I do not eat animal products any more, I look at my surroundings very differently. For example, I finally understand that not only dogs, but cows and pigs, are sentient individuals â€¦ Every animal has the right to a happy and full life.’
PETA Deutschland notes that 800 million animals are slaughtered or die in Germany alone for the meat, dairy and egg industries, and thousands of millions of fish suffocate on the decks of fishing boats or are crushed in nets.
It refers German visitors to its Veganstart website, www.veganstart.de.
The promotional image was shot by photographer Marc Rehbeck. Make-up was by Emile van Tile, using Paul Mitchell products.
The shoot’s release, along with a behind-the-scenes video, coincides with the return of HeÃŸ in RTL’s Alarm fÃ¼r Cobra 11: die Autobahnpolizei TV show, which celebrated its 20th anniversary in March. It will reach its 300th episode in 2016, although its 291st was promoted as the 300th by the network.
In anticipation of the anniversary, the network over-enthusiastically removed fan videos that it did not even own from a Facebook group last month, under penalty of perjury.
HeÃŸ joins celebrities such as Christy Turlington, Pamela Anderson, Charlotte Ross, Tamara Ecclestone, Christian Serratos, and Eva Mendes in posing nude for PETA.
Olivia Wilde is the face of H&M’s Conscious Collection, and promoted it in New York last week alongside her friend Barbara Burchfield.
She wore a lace skirt and matching blouse from the range, complemented by a Balenciaga leather jacket.
Wilde and Burchfield co-founded Conscious Commerce, which she discusses in our video below. Her venture encourages companies to work in sustainability into their day-to-day operations, and says that H&M is a good ally, a company that proves that one does not need to sacrifice style for nobler aims.
On a related note, H&M today (April 11) launches its campaign for World Recycle Week 2016, with a video entitled ‘Rewear It’, featuring British performer M.I.A., who also composed the song exclusively for the company.
The video encourages people to recycle old or unwanted clothes. The Swedish giant says M.I.A. ‘personifies the conscious consumer with a social awareness.’
Aaron Sillis choreographed the video, which runs for 3 minutes, 37 seconds and features a cast of music and dance artists and allies in sustainability, shot all over the world.
H&M aims to collect 1,000 tonnes of unwanted or worn-out garments from its customers worldwide, through its 3,600 stores. It is part of the company’s goal to close the loop in fashion, recycling unwanted garments to create textile fibres for new products.
â€˜World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,’ she says.
Kourtney Kardashian has inked a deal to represent Manuka Doctor, with the mother-of-three taking to Instagram to make the announcement, accompanied by a photograph of her topless and wearing gold make-up.
A video from Manuka Doctor shows off its products along with Kardashian, who says she had been using manuka honey for years. She had posted Manuka Doctor via her own app, and says that the company reached out to her to be a spokeswoman.
â€˜When we heard that Kourtney was a fan of our products and a believer in our brand philosophy and approach, we knew that she was the ideal choice for our global ambassador,’ said Manuka Doctor’s Claire Perry. ‘Her track record of believing in natural products that are backed by science, along with her position as a pop culture icon and committed Mom, makes her incredibly relatable to our consumers worldwide.’
Kardashian calls the tie-up ‘a super, organic, perfect fit.’
She is known for using natural products, with her personal website focusing on eco-friendly products.
The deal is for two years, starting April 2016.
Auckland-based Manuka Doctor sources its manuka honey from New Zealand and is sold through 12,000 stores globally. Its line is 100 per cent bee-friendly. It was first featured in Lucire in 2012.