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February 23, 2015

Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s

Lucire staff/23.53

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A Lucire special promotion


‘If a man suddenly gives you flowers, that’s Impulse,’ has been one of the most famous catch-phrases of the last generation, since FabergĂ© introduced it in South Africa in the 1970s. Variations on the theme have come and gone, and in 2015, Impulse moves to a new generation with Bambi Northwood-Blyth—one of Lucire’s newsmakers of 2013—and her husband Dan Single, formerly of Ksubi, fronting its latest campaign.
   Northwood-Blyth has been securing campaigns, including fashion label Ba&Sh, because she somehow taps into the Zeitgeist. She also has her own fashion line, B.BAM, and her sense of style and levity have made her more real and endearing to her fans. At Impulse, she joins former Lucire cover girl Zippora Seven and Erin Heatherton and was even placed in charge of the brand’s Instagram for one week.
   The new video, which broke for Valentine’s Day, is not just about the day itself, but embracing love, life and friendship every day. It’s unusual in featuring a real-life married couple who are very much in love, and Northwood-Blyth’s popularity among fashion cognoscenti, plus her social media following, bring it right into the mid-2010s. Gone is the “flowers” theme in favour of the couple on a getaway, and emphasizing that true love isn’t just about that initial “impulse” that drove the original, and perhaps dated advertising. It’s about a real partnership between a couple, in everything they do.
   Like Northwood-Blyth’s other appearances, there is a genuine feel to it, even though the Impulse campaign is more stylized than her own social media, which have shown more behind-the-scenes material. It’s bound to earn her even more fans, while helping to reinvent Impulse as less fanciful, and more part of a real, lasting, romance.


Post sponsored by Unilever

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February 9, 2015

Miranda Kerr, Rita Ora, Charli XCX, Jess Glynne celebrate after the 2015 Grammy Awards

Lucire staff/13.59

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Charley Gallay



Stefanie Keenan

Warner Music Group hosted an after-party for the artists signed to its label at Chùteau Marmont in West Hollywood on Sunday night, celebrating those who had been nominated for a 2015 Grammy Award, including Beyoncé, Jay Z, Kendrick Lamar, Ed Sheeran, Charli XCX, Clean Bandit, Wiz Khalifa, Trey Songz, Faith Hill, Hunter Hayes, Neil Young, Paramore, Tegan and Sara, the Black Keys, Tom Petty and the Heartbreakers, Pink Floyd, Grateful Dead, Coldplay and others.
   The event featured live performances from Charli XCX, Jessie J, and Jess Glynne, among numerous others. Other VIPs on the guest list were Priyanka Chopra, Miranda Kerr, Josh Groban, Paris Hilton, Taye Diggs, Aloe Blacc, Mel B and Stephen Belafonte, Brandy Clark, Gary Clark, Jr and Nicole Trunfio, Clean Bandit, Courteney Cox, Sheryl Crow, Jason Derulo, Jamie Foxx, Kat Graham, Lydia Hearst, Amy Heidemann, Icona Pop, Randy Jackson, Emily Joyce, Anthony Kiedis of the Red Hot Chili Peppers, Jaime King, John Legend, Jenny Lewis, Juliette Lewis, Annie Lennox, Angela Lindvall, Ziggy Marley, Miguel, Haley Joel Osment, Paul Oakenfold, Rita Ora, Ryan Phillippe, Perrey Reeves, Fatima Robinson, Nile Rodgers, Michelle Rodriguez, Mark Ronson, Russell Simmons, Jordin Sparks, Sevyn Streeter, Chrissy Teigen, Aisha Tyler, Erin Wasson, Marlon Wayans, Will.i.am, Dwight Yoakam, and Hans Zimmer.
   The after-party was sponsored by Spotify and DeleĂłn.




Stefanie Keenan



Mike Windle


Charley Gallay


Mike Windle





Charley Gallay





Stefanie Keenan

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January 28, 2015

Kristen Stewart, Vanessa Paradis, Alice Dellal at Chanel couture; announced as models for new campaign

Lucire staff/11.35

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Frédéric David/Chanel



Olivier Saillant/Chanel

Paris editor Lola Cristall will have her report from the Paris haute couture shows shortly in Lucire. Among them, Chanel showed its spring–summer 2015 collection beneath the dome at the Grand Palais, in one of the most memorable.
   By way of preview of Lucire’s upcoming piece, here are glimpses of a very delicate, light and airy collection from Karl Lagerfeld, shown in front of a celebrity audience that included Chanel ambassadors Kristen Stewart, Vanessa Paradis and Alice Dellal (who have all been chosen to be the faces of the Chanel handbags’ campaign to be released in April), Anna Mouglalis, Gaspard Ulliel, Clotilde Hesme, Alma Jodorowsky, Anne Berest, G-Dragon, Dylan Penn and Stacy Martin.
   The greenhouse setting was intentional as a bouquet appeared, with orange, red, pink, blue, yellow and green as Chanel’s colours for spring. Short tops, jackets and blouses, long coats, dropped waists, both full and pencil-cut skirts, wide brimmed hats and tweed jackets with three-quarter-length sleeves contribute to the vintage garden look. Embroidered flowers, tulle and sequins sparkle for the evening.









Olivier Saillant/Chanel

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January 23, 2015

Cara Delevingne poses with a lion cub as she becomes TAG Heuer’s new ambassador

Lucire staff/21.30

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Pascal Le Segretain/Getty Images

Cara Delevingne’s status as one of the celebrities of our era is further confirmed with TAG Heuer selecting her to be one of its new ambassadors. Calling her ‘the most disruptive “it girl” of the moment’, TAG Heuer has tapped into the model’s social media following (9 million on Instagram, 2 million on Twitter, 1·7 million on Facebook) to promote its range to a new audience.
   She was welcomed into the TAG Heuer family at the Salle MelpomĂšne at the École des Beaux-Arts in Paris, posing with a lion cub, in front of an audience of 150 VIPs and journalists. Tying in with the lion cub, the new TAG Heuer campaign will be hashtagged #Dont­Crack­UnderPressure.
   The lion is a symbol that Delevingne identifies with, and she had one tattooed on her right index finger in mid-2013.
   Delevingne wore a Karl Lagerfeld jacket at the event.
   Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide, presented her with a TAG Heuer Formula One Steel and Black Ceramic Chronograph set with diamonds.
   Biver said, ‘The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there.’
   The Daily Mail reported concern from Dr Neil D’Cruze of World Animal Protection, who told the newspaper, ‘Lion cubs are not photo props. Their health and well-being should not be compromised.
   â€˜They belong in the wild, not draped over a celebrity just to sell a designer watch.’








Pascal Le Segretain/Getty Images

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January 14, 2015

Maria Sharapova, Nervo, Kate Peck party with TAG Heuer in Melbourne

Lucire staff/14.08

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Scott Barbour

TAG Heuer hosted a summer party at the MS Collins nightclub in Melbourne on Tuesday with tennis star Maria Sharapova as its best known VIP while she was in town for the Australian Open.
   Australian DJ duo Nervo, made up of twin sisters Miriam Nervo and Olivia Nervo, performed at the event, which also served as their official welcome to the TAG Heuer family of brand ambassadors.
   Nervo, based in Ibiza and Las Vegas, performs at festivals around the world, signed their first publishing deal at 18, produced the Grammy Award-winning hit ‘When Love Takes Over’ for David Guetta and Kelly Rowland, and will launch its first album, Collateral, in the spring. TAG Heuer identified the duo’s nonconformist approach and their desire to push themselves, which it saw in line with its own brand.
   Nervo gave Sharapova some DJing lessons while there, and enjoyed clubbing at the venue. Model and MTV host Kate Peck, Olympic skier Lydia Lassila and her husband Lauri Lassila, a champion skier in his own right, and twins Vikki and Helena Moursellas (My Kitchen Rules) were among the VIPs. Some 250 attended the event, many having won their guest passes through an earlier online competition. Sharapova modelled the new, and exclusive, TAG Heuer Aquaracer Lady 300 m in Daring Red, while Nervo wore the TAG Heuer Formula One Lady Steel and Ceramic.









Scott Barbour

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December 29, 2014

Ellen DeGeneres your most-searched celeb for 2014; Miss France 2015 article tops our chart

Lucire staff/8.17

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David M. Benett/Getty Images

Above Candice Swanepoel was the most-searched professional model in Lucire’s online news pages this year, coming in sixth.

In 2012, Keira Knightley was the most searched-for celebrity in the news section of the Lucire website. In 2013, that honour went to HRH Princess Madeleine of Sweden, followed by Knightley and Penélope Cruz. They are, largely, what you would expect from a fashion magazine.
   The 2014 rankings were a surprise when we began crunching the data before Christmas. In first place, talk show host and selfie queen (or was it talk show queen and selfie host?) Ellen DeGeneres: this year, everything from the Oscars to a homeware line meant she was on the consciousness of readers the most.
   Showing you can’t keep a Doctor down, Matt Smith surprisingly leapt into second place, after showing up at Cannes post-Doctor Who. Smith has plenty of fans out there, and Whovians apparently form a good part of the internet, getting the Eleventh Doctor this unexpected honour.
   Camille Cerf, the new Miss France, found herself in third place, which is not a huge surprise given that our article on the subject is the first one online. Our former cover girl, and the new Wonder Woman, Gal Gadot came in fourth, while HRH Princess Madeleine, still getting plenty of press attention, was fifth.
   Candice Swanepoel, was the most searched-for professional model, finding herself in the second half of the top 10. ClĂ©mence PoĂ©sy came seventh, showing that France remains firmly on the radar when it comes to fashionistas. Rio de Janeiro-born model Camila Alves found herself in eighth place.
   Honor Dillon, now Honor Carter, has plenty of admirers, and might net herself a few more with the signing of her husband Dan to a rugby club in France. The sole Kiwi in the top ten found herself in ninth spot this year. Rounding off the top ten was Mădălina Ghenea, the Romanian-born, Milano-based actress and model.
   Our biggest surprise was that Lupita Nyong’o did not appear—we even called her our ‘Woman of the Year’ on our Tumblog.
   Pageant news was top, since we were the first to announce both Miss France and Miss Universe New Zealand—Camille Cerf and Rachel Millns—while the Brancott Estate World of Wearable Art Awards was the third-most-read news article of 2014 here (another news outlet beat us to it, thanks to a WordPress glitch). An advertorial for the Sports Illustrated Air New Zealand safety video was fourth, which perhaps is no surprise given that the cover announcement, historically, is well read. A “proper” fashion article, on Mercedes-Benz Fashion Week New York’s fall–winter 2014–15 collections, came fifth. Matt Smith, along with Blake Lively and Ryan Reynolds, and Gemma Arterton, helped get an article from the Festival de Cannes into sixth place.
   Overall, traffic for the top 10 was down due to regular Wordpress glitches that prevented some articles from being picked up properly—highlighting how online publishers can now find themselves at the mercy of software.
   Hard data aside, pop over to the main part of the site where we name our news-makers of 2014—Ellen DeGeneres is in there, but there are some surprises, too.

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December 27, 2014

Chrissy Teigen and Jack Guinness front Ugg’s Iceland-set winter 2015 campaign

Lucire staff/11.44

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Model Chrissy Teigen and DJ Jack Guinness front Ugg’s winter 2015 marketing campaign, which dĂ©buted Friday.
   The campaign, called This Is Ugg, was shot in Iceland, and emphasizes the range’s weatherproof, waterproof and water-resistant qualities. It will run through February 1.
   The campaign is also designed to connect emotionally to consumers, and sees Teigen and Guinness “unplugging” in Iceland to reconnect to the environment and experiences, including discovering local treasures and reflecting on a snow-topped glacier, says the company.
   The women’s collection includes the Emalie boot, with waterproof leather and a water-repellent wool blend; the Simmens boot with a water-resistant shaft and a cozy lining; and the Adirondack Boot II with waterproof full-grain leather, cuffable suede shaft, and an exclusive Vibram outsole for snowy weather.
   The men’s collection sees the Munroe boot with oiled suede and waterproof leather, rated to –20°C (–4°F) and featuring the Vibram outsole; the Classic Mini DĂ©co with a moisture-wicking interior and sophisticated stitching at the heel counter; and the Butte pairs with cuffable, waterproof leather and nylon, finished with the Vibram outside and moisture-wicking lining.
   Ugg has launched two videos already, including one entitled Soul Food, featuring Teigen indulging in food and beauty. ‘Life goes by so quickly so it is really important to create time and space for yourself. Sometimes you have to think of your surroundings and how blessed you are: Close your eyes, take it all in and be in the moment. In Iceland we were surrounded by so much beauty and so much simplicity­ it’s just food for the soul,’ she says in the video.
   In On the Rocks, Guinness reflects on the dramatic Icelandic landscape: ‘It’s rugged and magic. I want to meet the people, listen to the music that’s popular there, and learn about their culture. Does living in Iceland create a different outlook on life? An original ĂŠsthetic and way of looking at things? I want to drink and dance with the locals, and try and see the world through their eyes. It sounds cheesy but it’s true! I’m really, really excited 
 I’ll keep a diary while I’m out there, sometimes writing helps me share thoughts that would otherwise go unexpressed and be forgotten. I don’t just want to remember what I did, I want to remember how it made me feel.’

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December 20, 2014

News round-up: Paolo Roversi’s Shang Xia images; Lamborghini’s Pirelli Edition; EstĂ©e Lauder buys Glamglow

Lucire staff/9.39

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Shang Xia, a Chinese lifestyle brand, has launched its new Le Chant du ThĂ© campaign images, photographed by Paolo Roversi. Jiang Qiong Er, the artistic director of Shang Xia, with the collaboration of the Fred & Farid agency in Shanghai, and Roversi himself, came up with the concept, playing on the brand’s Chinese roots. Jiang says, ‘More and more Chinese people, after spending so long dominated by western style, have a need to return to their own cultural heritage.’ By linking it to tea, at the core of Chinese civilization, the photographs feature tea leaves and even a pool of tea, alongside the Shang Xia Lan Yue leather and bamboo bag, the Sculpture overcoat in cashmere felt, and Bridge, a tea service crafted in bamboo.


   Italian supercar brand Lamborghini has announced a limited-edition Aventador LP700-4 Pirelli Edition, celebrating its collaboration with the tyre manufacturer. Pirelli has equipped Lamborghini cars since the beginning in 1963, and the Pirelli Edition, for which orders are being taken now, will be available for delivery in the northern summer. CoupĂ© and roadster models are available. The Pirelli Edition features a two-tone colour scheme (matt black detailing combined with a body in Giallo Spica, Rosso Mars, Bianco Isis, Nero Aldebaran, Grigio Liqueo or Grigio Ater, or gloss black for the upper parts of the car and the air intakes, with four matt finishes in Bianco Canopus, Nero Nemesis, Grigio Adamas or Grigio Titans for the remainder). There’s a smidge more information on the new model at Lucire Men.

   EstĂ©e Lauder will acquire Glamglow, a Hollywood skin care brand with a collection of high-end treatment masks, with the deal to close in January.
   The current line includes five mud-based facial skin mask products, each targeting a different skin care concern: Youthmud for anti-ageing, Supermud for problem skin, Thirstymud for hydration, Powermud for deep cleansing, and Brightmud for the under-eye area. A range of daily cleansers will appear in January.
   The four-year-old company, originally called Hollywood’s Boutique Secret, already retails in Sephora, Douglas, Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, from January, Nordstrom.







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