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Converse celebrates 100 years of the Chuck Taylor All Star with a series of films


NEWS  by Lucire staff/March 16, 2017/11.23





Above, from top: The Converse Chuck Taylor All Star. The All Star ’70, evoking the decade of big lapels and platform shoes. The Chuck Taylor All Star II. In black, the lightweight Chuck Taylor All Star Modern.

Converse, which began in 1908, has been making the All Star shoe, later the Chuck Taylor shoe, continuously since 1917.
   It’s the most successful type of shoe in history, with 200,000 pairs sold daily. Its nickname came after Charles H. Taylor, a basketball player for the Akron Firestones, who became one of the shoe’s biggest supporters. By 1932, with input from Taylor, it officially gained his name.
   Converse has been adding variations to the Chuck Taylor shoe over the years, including the Chuck Taylor All Star II in 2015, a premium design with more colours and a liner borrowed from parent company Nike, which bought up Converse at the turn of the century.
   There’s also the Chuck Taylor All Star ’70s model that débuts more colours for spring–summer 2017, a design that harks back to the 1970s but with more cushioning and thicker rubber. Then there’s the Chuck Taylor All Star Modern that’s lightweight, again available in an all-new version this month.
   To celebrate the centenary of the All Star, Converse has launched a digital and social media series that looks at what made the line iconic.
   Millie Bobby Brown presents a video called Chucks in Film, with excerpts showing a previous Chuck Taylor All Star appearance (Michael J. Fox’s shoes in Back to the Future) and an interview with costume designer Stephanie Collie. Long Beach artist Vince Staples, Born × Raised creator Spanto and basketball player Jordan Clarkson discuss how Los Angeles culture impacted on the Chuck Taylor All Stars’ æsthetic. Finally, model Winnie Harlow looks at the Chuck Taylor All Stars’ connection to the fashionable set and youth culture. A final film, Forever Chuck, is a nonconformist commercial that celebrates youth and the Converse brand.
   The four videos are featured below as Converse marks 100 years of its All Stars.

Emily Ratajkowski leads DKNY’s intimate apparel campaign; Anna Nooshin models Hunkemöller’s swimwear


NEWS  by Lucire staff/March 14, 2017/0.40



Sebastian Faena

DKNY has announced its spring–summer 2017 intimates, hosiery and sleepwear campaign featuring model Emily Ratajkowski, photographed by Sebastian Faena in New York.
   The first image was released today, along with a film starring Ratajkowski and styled by Clare Richardson, set in a Manhattan apartment. Ratajkowski walks out of her apartment to walk her dog wearing a DKNY unlined demi bra and boy short from its lace collection. The promotional film appears at DKNY.com and at locations around the city.
   The campaign, #GoodMorningDKNY, also sees Ratajkowski wearing a sheer lace bralette and low-rise bikini, with a mesh Litewear bodysuit paired with a fishnet thigh-high in nude.
   The collections are priced between US$12 and US$62, and are available at DKNY, Nordstrom, Lord & Taylor and Macy’s, on- and offline, and at select international retailers.
   Meanwhile, Hunkemöller has released its swimwear collection, modelled by Dutch new-media star Anna Nooshin, who can claim 358,000 followers on Instagram and 130,000 subscribers on YouTube.
   Nooshin models items from the spring–summer 2017 range in Aruba. The swimwear features embroidery, appliqué detailing and lace-up details. Hunkemöller predicts the season’s key colour is mangosteen.
   She has designed accessories, including a kimono and clutch, to complement the swimwear. Hunkemöller has hashtagged the campaign #AnnaforHKM. The range is available online now via www.hunkemoller.co.uk.











www.hunkemoller.co.uk

La Vie en Rose launches new bra campaign, focusing on comfort and individual beauty


NEWS  by Lucire staff/March 10, 2017/23.43

Canadian brand la Vie en Rose has unveiled a brassière campaign focused on each woman’s individual beauty, a theme that has been emerging lately in marketing intimate apparel.
   Its rival on the other side of the Atlantic, Triumph, has a campaign recognizing a woman’s many roles, and that she must find the perfect fit. La Vie on Rose, meanwhile, also recognizes that women have different needs but she must have comfort. The execution is very different: the Canadian label has a group of models from different ethnic backgrounds, ages (albeit still young) and bust size, promoting each woman’s confidence.
   La Vie en Rose’s Marie-Noël Gervais, VP for ecommerce and marketing strategy, said, ‘Nothing makes a woman more beautiful than the confidence she radiates. At la Vie en Rose, we are convinced that a woman can be confident only if she is comfortable first. Our new Confidence through Comfort campaign is not a repositioning, because comfort has always been a priority for la Vie en Rose. It is an evolution of our image, a clear affirmation of who we are, and of our products’ DNA.’
   She added, ‘We have a social media community that shares a lot with us. They want to feel good first, please themselves before anyone else and accept and enjoy who they are and how they look.’
   A new style, the Sweetheart (above), was also launched to coincide with the new campaign. The design offers the wearer a ‘perfect contour’ without extra padding, and offers a moderate cleavage.


H&M stays positive with unisex denim line, following love-themed Paris catwalk show


NEWS  by Lucire staff/March 8, 2017/20.59



Hennes & Mauritz (H&M) has announced a new denim line, Denim United. The difference this time is that it is a truly unisex collection, with identical women’s and men’s designs, with jackets, overalls, shorts, T-shirts and an oversized hoody. The materials and silhouettes are shared between the sexes.
   More sustainable materials have been used, including organic and recycled cotton.
   The collection goes on sale on March 23, online-only at hm.com.
   â€˜It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive,’ said Marybeth Schmitt of H&M in a release.
   The announcement follows H&M Studio’s showing of its spring–summer 2017 women’s and men’s collections at the Tennis Club de Paris during Paris Fashion Week, where the designs went on sale at its flagship Fifth Avenue store in New York and online immediately. They went on sale in other stores on March 2.
   Celebrities in attendance in Paris included Nicki Minaj, Olga Kurylenko, Alexa Chung, Lucky Blue Smith, Clémence Poésy and Sasha Lane, while Emily Ratajkowski led the celebrations in New York.
   Models walking in Paris included Gigi Hadid, Bella Hadid, Adwoa Aboah, Amber Valletta, Jordan Barrett, Winnie Harlow and Luis Borges. The Weeknd gave a special performance at the Paris show, performing ‘Starboy’, ‘Can’t Feel My Face’ and ‘I Feel It Coming’.
   The collection featured fine knits, loose-fitting shorts, tops, dresses, anoraks and sandals, with ruffle detailing and bold graphics proclaiming ‘Love’.
   â€˜With this collection we want to send a global message of love. There are a few pieces that carry the word again and again, kind of like a ticker tape and as a constant reminder of what is important. It feels like now, more than ever, we all need positive feelings and thoughts in our lives,’ said H&M creative director and head of design Pernilla Wohlfahrt.

Paris show

Backstage

The celebrities

The show

The Weeknd

New York event

Barbara Palvin, Soo Joo Park, Julianne Moore, Kiersey Clemons star in L’Oréal Paris’s Voluminous Original Mascara campaign


NEWS  by Lucire staff/March 7, 2017/23.25

L’Oréal Paris’s latest campaign for its Voluminous Original Mascara, dubbed The Original, brings together a group of celebrities, including models Barbara Palvin, Soo Joo Park, Dominique Babineaux, Hari Nef, Katerina Tannenbaum, and Juana Burga, actresses Julianne Moore, Diane Keaton and Kiersey Clemons, Blondie’s Debbie Harry, and TV host Lauren Ezersky.
   The first spot, shown below, sees quotations from customers around the US, where Voluminious Original Mascara is the country’s number-one entrant in the category. Babineaux and Palvin are the main models, though the whole cast appears at the end.
   L’Oréal Paris says it made its choice of the models based on their originality, rule-breaking, and truth.
   â€˜We are excited to bring together trail-blazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara—originals who continue to be fresh, creative and confident,’ said Tim Coolican, president, L’Oréal Paris USA, in a release.
   The spot promotes the original black shade as well as new blue ones. The mascara, says L’Oréal Paris, can build up to five times the natural eyelashes’ thickness.

Adriana Lima and Jourdan Dunn host Maybelline’s London Fashion Week opening party


NEWS  by Lucire staff/February 19, 2017/12.01



Dave M. Benett/Getty Images

Maybelline hosted a Bring on the Night party on Saturday at the Scotch of St James in London, to kick off fashion week.
   Celebrities included Adriana Lima and Jourdan Dunn, who hosted, along with Neels Visser and Zara Martin DJing on the decks, and Tinie Tempah, Daisy Lowe, Vanessa White, Ella Eyre, Anaïs Gallagher, Ashley Roberts, Dougie Poynter, Lou Teasdale, Lottie Tomlinson, Oliver Proudlock, Pandemonia, Roxie Nafousi, Vogue Williams, Liza Owen, Kara Rose Marshall, Lucy Mecklenburgh, Tallia Storm and Kyle de’Volle.
   Maybelline is again the official make-up sponsor of London Fashion Week. It partnered with New York-based jeweller, Maria Tash, on the night.

Kate Upton on three covers for Sports Illustrated Swimsuit Issue 2017, photographed by Yu Tsai


NEWS  by Lucire staff/February 15, 2017/10.49




Yu Tsai/Sports Illustrated

Above: Each of Yu Tsai’s covers for the 2017 Sports Illustrated Swimsuit Issue, on sale now in the US.

As with 2016, Sports Illustrated has gone with three covers for its annual Swimsuit Issue—except this time, all three covers are of one model, Kate Upton. All three were shot in Fiji by Taiwanese-born photographer Yu Tsai (蔡宇).
   Upton landed the cover in 2012 and 2013. Previous models to have managed covering the Issue in three different years were Christie Brinkley (who, at 63, returns to model in 2017’s number), Kathy Ireland, Daniela PeÅ¡tová, and Cheryl Tiegs. Elle Macpherson has five covers to her name.
   Other models in the 2017 edition are Nina Agdal, Ashley Graham, Hannah Jeter, Chrissy Teigen, Brinkley’s daughters Alexa Ray Joel and Sailor Brinkley Cook; Barbara Palvin, Bianca Balti, Bo Krsmanović, Danielle Herrington, Hailey Clauson, Hannah Ferguson, Kate Bock, Kelly Gale, Lais Ribiero, Mia Kang, Myla Dalbesio, Robyn Lawley, Rose Bertram, Samantha Hoopes, and Vita Sidorkina; and athletes Simone Biles, Genie Bouchard, Aly Raisman, Serena Williams and Caroline Wozniacki,
   Swimsuit editor M. J. Day said in a release, ‘The women of SI Swimsuit 2017 are a collection of change agents, pioneers, power brokers and breakout stars-in-waiting who have in their own way redefined the cultural conversation around beauty. These ladies embody character and beauty—and they prove that when it comes to beauty, there is not one singular definition. This is the very essence of SI Swimsuit, and it’s our guiding principle as we move forward.’
   Publisher Time, Inc. has tied in Facebook Live shows, a Snapchat global live story, Giphy GIFs, 360-degree videos, YouTube videos, Instagram videos, app-exclusive content, and more. Others are encouraged to share their ideas of female beauty and confidence with the hashtags #WhatIModel and #LoveYourSwimsuit. A TV behind-the-scenes special débuts on DirecTV Now today (February 15); a live red carpet show will stream from New York on February 16; and a Vibes music, food and culture festival in Houston follows on February 17–18.
   The Issue’s shoots were done in Turks & Caicos, Fiji, Tulum, México, Anguilla, Sumba Island, Indonesia, Kakslauttanen, Finland, Curaçao, and Houston, Texas. Sponsors include DirecTV Now, Edge, Lexus and Smirnoff.

Alessandra Ambrosio models for Cîroc in campaign shot by Mario Testino—first image released


NEWS  by Nathalia Archila/February 13, 2017/22.25


Mario Testino

Above: The official image released by Cîroc to promote its new campaign with Alessandra Ambrosio.

Brazilian model and actress Alessandra Ambrosio is the new face of vodka brand Cîroc, for its campaign, dubbed On Arrival. The campaign will follow Ambrosio during an entire year of her life through the biggest fashion events and on-trend party destinations. With her modelling credentials including Victoria’s Secret, Dolce & Gabbana, Christian Dior, Giorgio Armani, Rolex and Calvin Klein, Cîroc felt she was an ideal match for its ‘playful luxe’ positioning.
   Owner Diageo wants Cîroc to be seen as a brand that’s exclusive, present at celebrity parties and fashion shows that only VIPs can attend, including summer events and New Year celebrations—and that customers can live this lifestyle through it.
   The campaign will include social media, and a photo shoot by Mario Testino. In a release, Testino said, ‘Shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.’
   Three images will be released across the year, supported with exclusive behind-the-scenes content. The first was already released, showing Ambrosio preparing backstage at an iconic party.
   Samantha Reader, global marketing director for Diageo Reserve, said, ‘Cîroc On Arrival is all about celebrating moments of success and being at the forefront of what’s hot … Ciroc is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year.’—Nathalia Archila


Top: Behind the scenes images from Alessandra Ambrosio’s shoot. Above: Alessandra Ambrosio and photographer Mario Testino.

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