Lucire


  latest news   fashion   beauty   living   volante   in print   tablet   tv
  home   community   shopping   advertise   contact

Kérastase enters natural hair care market with Aura Botanica range; Toni Garrn spokesmodel


NEWS  by Nathalia Archila/April 20, 2017/3.49

Kérastase has introduced its Aura Botanica line in New Zealand, featuring a shampoo (Bain Micellaire), retailing at NZ$48, a conditioner (Soin Fondamental), NZ$52, a treatment (Concentre Essentiel), NZ$79, and an oil mist (Essence d’Éclat), NZ$70. The collection is, on average, 98 per cent natural in origin—a first for this L’Oréal brand—and includes pure hand-pressed Samoan coconut and Moroccan argan oils.
   Kérastase says the Aura Botanica coconut oil has proven to penetrate deeply into the hair, leaving it soft, hydrated and strong. The argan oil, meanwhile, lasts longest on the hair’s surface, nourishing it and keeping hair soft and shiny. Development of the range began in 2013.
   The products have a fragrance with top notes of grapefruit and crushed mint leaves, mid-notes of black pepper, coriander and jasmine, and base notes of rich vanilla and warm amber.
   The products are (again on average) 97 per cent biodegradable, and its packaging is similarly friendly to the environment, with the Bain Micellaire in a 100 per cent recycled polyethylene terephthalate (RPET) bottle, and the Concentre Essentiel bottle is made with 25 per cent recycled glass.
   With interest in natural hair care growing, Kérastase expects a sizeable number of customers will chose Aura Botanica.
   As revealed in January, model Toni Garrn is the face of the Kérastase Aura Botanica range. Twenty-four-year-old Garrn, with 581,000 Instagram followers and a fresh, healthy face, is involved in humanitarian work, her image working well with the natural angle of Aura Botanica.—Nathalia Archila

Mandy Moore, Priyanka Chopra, Taylor Swift, Riley Keough among sexiest celebs on Victoria’s Secret list


NEWS  by Lucire staff/April 13, 2017/17.28


Above: Riley Keough is on Victoria’s Secret’s ‘What Is Sexy?’ list, as its sexiest break-out star.

Victoria’s Secret has released its 2017 ‘What Is Sexy?’ list, with Mandy Moore, Priyanka Chopra, Taylor Swift, Margot Robbie and Riley Keough among the celebrities named.
   On social media, netizens voted for their Sexiest Social Stars, naming Tone It Up as the sexiest fitness star, Desi Perkins as the sexiest beauty star, and Rocky Barnes the sexiest fashion star.
   The full list is detailed below.

Sexiest actress: Mandy Moore
Sexiest fitspiration: Nikki Reed
Forever sexy: Margot Robbie
Sexiest red-carpet look: Priyanka Chopra
Sexiest entertainer: Taylor Swift
Sexiest festival style: Jamie Chung
Sexiest sense of humour: Billie Lourd
Sexiest smile: Victoria Justice
Sexiest cast: The Royals, E!
Sexiest author: Chrissy Teigen, Cravings: Recipes for All the Food You Want to Eat
Sexiest style risk-taker: Vanessa Hudgens
Sexiest break-out star: Riley Keough
Sexiest snapper: Catt Sadler
Sexiest songstress: Lady Gaga
Sexiest US city: Palm Springs
Sexiest DJ: Alexandra Richards
Sexiest street style: Olivia Munn
Sexiest rising songstress: Bebe Rexha
Sexiest mogul: Lauren Conrad, founder and designer of LC Lauren Conrad, PaperCrown, PaperCrown Bridesmaids and TheLittleMarket.com
Sexiest late-night host: James Corden
Sexiest athlete: Julie Johnston

   Coinciding with the announcement is Victoria’s Secret’s push of its Sexy Little Things collection, available in B to DDD and S, M and L sizes.

Liv Tyler to model Triumph Essence lingerie for autumn–winter 2017–18, shot by Rankin


NEWS  by Lucire staff/April 12, 2017/13.27


Triumph

For autumn–winter 2017–18, Liv Tyler will front Triumph Essence’s global campaign, photographed by Rankin.
   The Essence line is Triumph’s premium offering, with this season taking on the theme of ‘opulent Art Nouveau’, featuring designs in velvet embellished mesh, Leavers lace and silk satin.
   The campaign will appear in print and online, and at point of sale, beginning October.
   Tyler was chosen because she is ‘beautiful, elegant and exuding female confidence,’ according to Triumph’s global head of brand, Suzanne McKenna. ‘Liv Tyler encapsulates everything synonymous with Triumph Essence … She truly is a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to. It is her genuine spirit that translates into our new campaign and we are thrilled to be working with her.’
   Tyler added in a release, ‘I am so honoured to be working with Triumph, a brand I have known and admired for so many years. It has such history! The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love. I can’t wait to see it launch later this year.’
   Rankin said, ‘Liv is such a natural beauty and this campaign was such an easy shoot. Her timeless elegance and Hollywood glamour is what we have managed to capture.’
   Rankin also worked with Triumph for its core spring 2017 line, modelled by Jessica Hart.

Five ideas reshaping the fashion industry: H&M Foundation invites public to vote on the best


NEWS  by Lucire staff/March 28, 2017/10.51

H&M Foundation invites the public to vote on the best ideas that can help revolutionize the fashion industry toward a sustainable, waste-free future.
   Initiated in 2015, the competition is now on to its second round, with €1 million up for grabs between five winners. The vote, at globalchangeaward.com, closes on April 2. The public will determine how the €1 million will be split, with the top innovation receiving €300,000. All winners receive an innovation accelerator to help realize their ideas and get industry access.
   The first of the 2016 five is a digital content thread that facilitates the recycling of clothes. By weaving an RFID thread with a digitalized ingredients’ list into the garment, recyclers will know what the garment is composed of.
   There’s a carbon-binding nylon made from water, biomass and solar energy instead of oil. The nylon also binds greenouse gases into the material, to help with a zero-emissions world.
   Third, a vegetal leather made from wine production waste helps with animal welfare, and eliminates the use of oil in making synthetic leather.
   Fourth, old denim is broken down into particles, which are turned into a colouring powder to dye new denim, saving water and energy in production.
   Finally, ‘manure couture’ takes the cellulose in cow manure and turns it into a biodegradable textile, reducing the release of methane gas and harmful substances.
   The result will be announced at a ceremony at the Stockholm city hall on April 5.
   â€˜The second round of Global Change Award received 2,883 innovative ideas from 130 countries, which is even more than last year. Cross-border challenges call for a cross-border approach. I am convinced that by bringing people from different industries, with different backgrounds and perspectives together we can make a fundamental shift, speeding up the transition to a circular waste-free fashion industry,’ said Karl-Johan Persson, CEO of Hennes & Mauritz. Fifty-six per cent of the innovations came from women.
   The top five were chosen by an expert panel, comprising: Vikram Widge, had of climate and carbon finance at the World Bank Group; Rebecca Earley, professor in sustainable textile and fashion design at University of the Arts London; Amber Valletta, model, actress, entrepreneur and sustainability influencer; Ellis Rubinstein, president and CEO, New York Academy of Sciences; David Roberts, distinguished faculty, Singularity University; Lewis Perkins, president, Cradle to Cradle Products Innovation Institute; Johan L. Kuylenstierna, executive director for Stockholm Environment Institute; and Dame Ellen MacArthur, founder, Ellen MacArthur Foundation. The late Franca Sozzani, editor-in-chief, Vogue Italia, was an expert panel member in 2015 and 2016, but passed away before helping to select this year’s winners. All members participate pro bono.

H&M: more Conscious Exclusive details and images featuring Natalia Vodianova, plus first peek at childrenswear


NEWS  by Lucire staff/March 24, 2017/17.33

Hennes & Mauritz has released further images from the H&M Conscious Exclusive collections, previewed in Lucire in February.
   A plissé dress made of Bionic, a sustainable polyester made from recycled shoreline waste, was part of the preview, but H&M has revealed more about other designs made from the fabric.
   The company has screen-printed distorted peonies and mimosa on to the fabric for ‘dream-like prints’, while an image of a dreaming woman has been quilted into its jacket.
   Designers have also added sequins to a recycled polyester cocktail dress, while a tuxedo comes in organic silk and Tencel twill. There’s a fishnet bag made from shoreline waste, and earrings from recycled glass and plastic.
   Children’s designs also feature for the first time, with tulle dresses and structured blazers and trousers.
   H&M head of design and creative director Pernilla Wohlfahrt said in a release, ‘For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do.’
   â€˜H&M’s Conscious Exclusive collection shows how the best style can be mindful of the planet, to help protect it for the future. It’s such a desirable collection, with pieces made in sustainable materials that you want to wear for seasons to come,’ added model Natalia Vodianova, who fronts the campaign.
   Vodianova also founded Elbi, a digital philanthropy platform connecting users with a charities worldwide. H&M says it will continue to partner with the platform.
   The collections will go on sale in c. 160 stores worldwide, from April 20.







Converse celebrates 100 years of the Chuck Taylor All Star with a series of films


NEWS  by Lucire staff/March 16, 2017/11.23





Above, from top: The Converse Chuck Taylor All Star. The All Star ’70, evoking the decade of big lapels and platform shoes. The Chuck Taylor All Star II. In black, the lightweight Chuck Taylor All Star Modern.

Converse, which began in 1908, has been making the All Star shoe, later the Chuck Taylor shoe, continuously since 1917.
   It’s the most successful type of shoe in history, with 200,000 pairs sold daily. Its nickname came after Charles H. Taylor, a basketball player for the Akron Firestones, who became one of the shoe’s biggest supporters. By 1932, with input from Taylor, it officially gained his name.
   Converse has been adding variations to the Chuck Taylor shoe over the years, including the Chuck Taylor All Star II in 2015, a premium design with more colours and a liner borrowed from parent company Nike, which bought up Converse at the turn of the century.
   There’s also the Chuck Taylor All Star ’70s model that débuts more colours for spring–summer 2017, a design that harks back to the 1970s but with more cushioning and thicker rubber. Then there’s the Chuck Taylor All Star Modern that’s lightweight, again available in an all-new version this month.
   To celebrate the centenary of the All Star, Converse has launched a digital and social media series that looks at what made the line iconic.
   Millie Bobby Brown presents a video called Chucks in Film, with excerpts showing a previous Chuck Taylor All Star appearance (Michael J. Fox’s shoes in Back to the Future) and an interview with costume designer Stephanie Collie. Long Beach artist Vince Staples, Born × Raised creator Spanto and basketball player Jordan Clarkson discuss how Los Angeles culture impacted on the Chuck Taylor All Stars’ æsthetic. Finally, model Winnie Harlow looks at the Chuck Taylor All Stars’ connection to the fashionable set and youth culture. A final film, Forever Chuck, is a nonconformist commercial that celebrates youth and the Converse brand.
   The four videos are featured below as Converse marks 100 years of its All Stars.

Emily Ratajkowski leads DKNY’s intimate apparel campaign; Anna Nooshin models Hunkemöller’s swimwear


NEWS  by Lucire staff/March 14, 2017/0.40



Sebastian Faena

DKNY has announced its spring–summer 2017 intimates, hosiery and sleepwear campaign featuring model Emily Ratajkowski, photographed by Sebastian Faena in New York.
   The first image was released today, along with a film starring Ratajkowski and styled by Clare Richardson, set in a Manhattan apartment. Ratajkowski walks out of her apartment to walk her dog wearing a DKNY unlined demi bra and boy short from its lace collection. The promotional film appears at DKNY.com and at locations around the city.
   The campaign, #GoodMorningDKNY, also sees Ratajkowski wearing a sheer lace bralette and low-rise bikini, with a mesh Litewear bodysuit paired with a fishnet thigh-high in nude.
   The collections are priced between US$12 and US$62, and are available at DKNY, Nordstrom, Lord & Taylor and Macy’s, on- and offline, and at select international retailers.
   Meanwhile, Hunkemöller has released its swimwear collection, modelled by Dutch new-media star Anna Nooshin, who can claim 358,000 followers on Instagram and 130,000 subscribers on YouTube.
   Nooshin models items from the spring–summer 2017 range in Aruba. The swimwear features embroidery, appliqué detailing and lace-up details. Hunkemöller predicts the season’s key colour is mangosteen.
   She has designed accessories, including a kimono and clutch, to complement the swimwear. Hunkemöller has hashtagged the campaign #AnnaforHKM. The range is available online now via www.hunkemoller.co.uk.











www.hunkemoller.co.uk

La Vie en Rose launches new bra campaign, focusing on comfort and individual beauty


NEWS  by Lucire staff/March 10, 2017/23.43

Canadian brand la Vie en Rose has unveiled a brassière campaign focused on each woman’s individual beauty, a theme that has been emerging lately in marketing intimate apparel.
   Its rival on the other side of the Atlantic, Triumph, has a campaign recognizing a woman’s many roles, and that she must find the perfect fit. La Vie on Rose, meanwhile, also recognizes that women have different needs but she must have comfort. The execution is very different: the Canadian label has a group of models from different ethnic backgrounds, ages (albeit still young) and bust size, promoting each woman’s confidence.
   La Vie en Rose’s Marie-Noël Gervais, VP for ecommerce and marketing strategy, said, ‘Nothing makes a woman more beautiful than the confidence she radiates. At la Vie en Rose, we are convinced that a woman can be confident only if she is comfortable first. Our new Confidence through Comfort campaign is not a repositioning, because comfort has always been a priority for la Vie en Rose. It is an evolution of our image, a clear affirmation of who we are, and of our products’ DNA.’
   She added, ‘We have a social media community that shares a lot with us. They want to feel good first, please themselves before anyone else and accept and enjoy who they are and how they look.’
   A new style, the Sweetheart (above), was also launched to coincide with the new campaign. The design offers the wearer a ‘perfect contour’ without extra padding, and offers a moderate cleavage.


Next Page »

 

Get more from Lucire

Our latest issue

Lucire 36
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram