Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the sameâ€”with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
â€˜Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
â€˜This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’
Above: Winners of the two grand jury prizes at HyÃ¨res: Vendula Knopova for photography and Wataru Tominaga for fashion.
The 31e Festival International de Mode et de Photographie Ã HyÃ¨res was held from April 21 to 25 at the Villa Noailles, with exhibitions running from April 28 through to May 22.
The Festival was chaired by Paco Rabanne artistic director Julien Dossena for fashion, and Americanâ€“French photographer William Klein for photography.
Founder Jean-Pierre Blanc says, ‘Here we launch a competition, people take part. It’s demanding, it costs money, it takes a lot of energy and people want to come. They want to come more and more. That is what makes it such high quality, as first and foremost we take gifted, interested and interesting people.
â€˜It’s pretty impressive to see these young people evolving in such a tough world. We think we’ve grown up in a tough world, but for them it’s even harder, and despite it they are energetic, they are happy, they adore colour. I just love this genration.
â€˜Fashion has to be connected with life, and I hope the HyÃ¨res festival is. People say it is anyway, and honestly that is the most rewarding thing for me to hear, and the biggest compliment you could give me.’
One of the contestants in the photography section, AnaÃ¯s Boileau, says they could spend as much time with the jurors, including Klein, as they liked, even up to an hour.
Dossena says, ‘It’s great to be able to actually select and rank candidates that I believe in for different reasons.’
The Grand Jury Prize was awarded this year to Wataru Tominaga for the fashion section, for his colourful menswear collection.
Tominaga says he has been interested in colour in fashion from the 1960s and 1970s. ‘Young people did not care whether it’s women’s or men’s, they make [their own] styles.’
Vendula Knopova won the photography prize.