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Fila launches Performa, a size-inclusive activewear range

Filed by Lucire staff/September 10, 2021/0.28





Fila has announced its latest collection, Performa, with 88 pieces in sizes ranging from XS to 4X.
   The women’s activewear range includes sports bras, tank tops, short- and long-sleeve tops, hoodies, sweaters, bike shorts, leggings and joggers.
   The début collection comprises 52 pieces with a colour palette of black, white, navy, bright pink, coral, blue, and grey marble pattern, along with tie-die prints. The second collection features navy, lavender blue, and pink hues, with ribbed detailing.
   Fila has built its Uplift concept into the bras, providing support and breathability, using Lycra with moisture-wicking technology and antimicrobial finish. The Fi-lux material appears in some of the tops, making them more breathable, with a luxurious touch. Forza by Fila, in the biker shorts and leggings, helps compress, lift and sculpt the body, and is made with Lycra fibres.
   The range is available at fila.com, priced from US$35 to US$108. A men’s collection follows in 2022.








 


Chiara Ferragni is Hublot’s newest brand ambassador

Filed by Lucire staff/September 9, 2021/11.51

Influencer and blogger Chiara Ferragni is the new ambassador for Hublot, joining Pelé, Novak Djoković, Dina Asher-Smith, Usain Bolt, and three Michelin-star chef Clare Smyth.
   Ferragni came to prominence 12 years ago with her blog, The Blonde Salad, and became one of the most influential fashion bloggers in the world. She created a fashion label off the back of her first venture in 2013, with international pop-up stores three years later, and flagship stores in major cities in 2017. She can boast nearly 25 million Instagram followers.
   In July 2020, Ferragni wore the limited-edition Hublot Big Bang Millennial Pink watch on Instagram, ultimately getting over a quarter of a million likes. That formed the genesis of the two parties’ cooperation, with the watchmaker saying that they ‘simply understood that there were many similarities between their worlds.’
   In a release, Ferragni said, ‘Everything I do, I do to share. The things I love, the people I love, the things I experience, my daily life, my children, my work: I put my heart into everything to inspire others, to believe in themselves and their dreams. I found my ikigai in 2009. I managed to combine my passion with my talent in response to a need and now it has become my business. By opening the door to who I am and what I experience, I am also hoping to inspire the women of today not to choose between being a wife, a mother or an entrepreneur. All these roles complete me, just as they complete each other. Beauty drives everything I do. Not only inner beauty, but everything I see around me. That is reflected in my collaborations, my words, my charity work and my daily life.
   ‘Why Hublot? Because Hublot is not like any other watch brand, it follows its own distinctive path, with determination: it follows its dreams of innovation, while respecting traditions; it seeks beauty both inside and out, by showcasing much more than athletic performance or the success of a family member, it celebrates the reasons for this performance and success, in other words, the ability to be first, different and unique. Hublot’s messages and values speak to me, that’s why I have chosen to join this family today. A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today.’
   Hublot CEO Ricardo Guadalupe added, ‘Who does not know Chiara Ferragni? Her extraordinary destiny is not down to luck, this visionary and determined woman is someone who learnt how to grow and evolve with her time. By portraying and sharing who she is and what she loves, she has realized her dream, inspiring the men and women of her generation to believe that anything is possible. As someone who is both authentic and spontaneous, she has turned her happy, positive and generous nature into her trademark. As a visionary and pioneer, she has been able to move with the times by dominating the digital platforms and turning her passion into a real business. Her passion became her job, and her natural talent transformed into a success that is seemingly within everyone’s reach. Her inspiring journey proves that anything is possible; it’s the stuff of dreams, while being very real. Who wouldn’t want to live and realize their dreams like Chiara Ferragni? At Hublot, we love inspiring women and men who believe in their dreams and move heaven and earth to fulfil them, who assert their distinctive personality, are willing to go out on a limb, who are not afraid of what people will say and who follow their path with authenticity and passion. That’s why Chiara fits so well into our family.’
   Ferragni will front Hublot’s upcoming global campaign.
   Earlier this year, Ferragni became GHD’s first global brand ambassador.

 


Sporty styles for Bogner autumn–winter 2021–2

Filed by Lucire staff/August 20, 2021/22.32




Bogner’s two collections for autumn–winter 2021–2 show sporty detailing and alpine inspiration. The fashion collection has wonderful and warm patterned knits and voluminous jackets, taking us into the ski resorts of northern Europe. The Bogner Sport collection has a luxury bent and details on the bias, including zippers and stripes, mixing both 1970s (slim fits) and 1980s (volume) trends for the season. They’re also true to the company’s heritage which dates from 1932.
   Bogner is currently headed by Heinz Hackl and Gerrit Schneider, and still owned by the family, namely Willy Bogner Jr, the Olympic skier and filmmaker.








 


In brief: Amehra’s Italian sustainable footwear; Neiman Marcus’s fall campaign; Fashion Awards date announced

Filed by Yuriko Shiratori/August 13, 2021/4.35




Top: A close-up of an Amehra design. Centre row and above: Images from Neiman Marcus’s fall 2021 campaign.

Amehra is a luxury creative footwear brand created by the visions of Persian-American brother and sister, businessman Arash Arabian and creative director Mehrnoush Arabian. Amehra’s designs are carefully designed through distinct silhouettes, vibrant colours and intricate details. With a strong background in supply chain, retail and ecommerce, the duo aims to merge sustainability with chic luxury designs.
   As well as a focus on sustainability, Amehra’s designs are modern, detailed and quality, creating a new standard of footwear artistry. Pieces such as the Bella sandal, constructed of GOTS (Global Organic Textile Standard) peach satin and light peach crystals; the Avenue slingback in a yellow and black zebra print; as well as Amehra’s signature style Amore sandal, combining to create a modern collection that reflects luxury and functionality.

Neiman Marcus has launched a campaign for autumn 2021, called Re-introduce Yourself, based around the theme of people re-emerging from COVID-19 restrictions and sharing what they have learned.
   The campaign has been shot in Art Omi’s sculpture and architecture part in upstate New York, the Million Air runway in Dallas, and in the studio. The campaign video breaks in mid-August and has been directed by Anaïs Larocca and produced in partnership with the Mill.
   Neiman Marcus is also bringing back The Book, with the latest edition featuring interviews with Gabriella Hearst of Chloé and Virgil Abloh of Off-White and Louis Vuitton.

The British Fashion Council (BFC) has released the date of its highly anticipated Fashion Awards 2021. They take place on Monday, November 29 at the Royal Albert Hall, London. The Fashion Awards 2021 will celebrate important figures who have had great impact on the fashion industry, warmly inviting brands, creatives, designers, artists and tastemakers to come together.
   Following the same format as last year’s awards, the Fashion Awards will honour and celebrate the category of Leaders of Change; figures and brands in the fashion industry that have created positive change in the categories of environment, people, community and craftsmanship, and creativity and culture. Other awards on the night include special recognition awards, such as the Outstanding Achievement Award, the Isabella Blow Award for Fashion Creator and Fashion Icon. The nominations for these awards are determined by a panel made up of over 800 key members of the international fashion industry, which will commence in September.
   The Fashion Awards will also help fundraise for the BFC Foundation, which advocates for the growth and success of the British fashion industry through education, grant-giving and business mentoring. The Fashion Awards were able to raise £1·7 million for the BFC Foundation in 2020–1, as well as support 33 designers and numerous students through financial support grants and mentoring. The Fashion Awards anticipates to continue to support and promote growth of the fashion industry, whilst recognizing its influential figures.—Yuriko Shiratori and Lucire staff

 


Chanel Iman is the new ambassador for Smile Train

Filed by Yuriko Shiratori/July 27, 2021/14.24

Internationally renowned model Chanel Iman has recently been appointed as the first celebrity ambassador for Smile Train, the largest global cleft organization. As a former Victoria’s Secret Angel and mother of two, Iman aims to raise awareness for cleft treatment and support mothers raising children born with clefts. Through advocating for cleft treatment, Iman hopes to bring to light the obstacles mothers face when raising children with clefts as well as uplift them globally via solidarity.
   Smile Train has focused on global sustainable solutions for over 21 years, helping over 1·5 million children so that those with clefts are able to enjoy life to the fullest. Smile Train is provide free cleft surgery by local medical professionals through funding, training and various resources. According to Smile Train’s senior director of public relations, Nijha Diggs, ‘We believe Chanel will be the perfect voice to captivate diverse audiences surrounding the journey a cleft mother embarks on.’ She is expected to highlight the long and often harsh journey of cleft surgery recovery, including bullying, extra emotional support and speech therapy. With Iman’s own experiences as a mother and her international platform, Smile Train hopes their partnership will raise awareness so cleft treatment can continue to become more accessible to mothers in the future.—Yuriko Shiratori

 


Festival de Cannes 2021: a trimmed-down AmFAR gala

Filed by Lucire staff/July 18, 2021/0.45





Dave Benett/AmFAR; Andreas Rentz/AmFAR; Samir Hussein

The AmFAR gala is always the social highlight of the Festival de Cannes, though this year’s, the 27th, was far more low-key, with guest numbers at 400 rather than the usual 900, and strict COVID-19 protocols in place.
   Global campaign chair Sharon Stone (in custom Dolce & Gabbana) played host, while Alicia Keys (in Chanel prêt-à-porter and Chanel haute joaillerie) performed live, at the outdoor affair held at the Villa Eilenroc in Antibes.
   Carine Roitfeld curated a live fashion show as part of this year’s charity auction.
   Guests included Stella Maxwell (in Atelier Versace), Kat Graham (in Nicolas Jebran), Nina Dobrev (in Mônot), Regina King (in Schiaparelli), Bella Thorne (in Miu Miu), Nicolas Maury (in Chanel), Rachel Brosnahan (in Vivienne Westwood), Lyna Khoudri (in Chanel), Vicky Krieps (in Chanel), Marina Ruy Barbosa (in Mônot), Dylan Penn (in Chanel), Lola Nicon (in Chanel), and stylist Jenke Ahmed Tailly (in Chanel).
   Prior to the 2021 event, the Cannes gala had raised over US$235 million in the fight against Aids.
   Photocalls and premières as the 2021 Cannes Film Festival closed saw Jeanne Balibar and Vicky Krieps in Chanel on day 11; Sharon Stone in Dolce & Gabbana, Maggie Gyllenhaal in Gucci, Gemma Chan in Oscar de la Renta, Leila Bekhti in Dior, Rosamund Pike in Dior, Mati Diop and Lyna Khoudri in Chanel, Adèle Exarchopoulos in Jacquemus, and Tilda Swinton in Schiaparelli, on the final day.
   Julia Ducournau won the Palme d’Or for her movie Titane, and wore Chanel as she accepted the honour. She is only the second female director to take home the prize.












Dave Benett/AmFAR; Andreas Rentz/AmFAR; Samir Hussein; courtesy AmFAR










Andreas Rentz; Pascal le Segretain; courtesy labels

 


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