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SMoss’s Great Again charts the course of the Trump presidency

Filed by Lucire staff/April 11, 2021/2.08





Lucire travel editor Stanley Moss, writing as SMoss, has put together a limited edition volume documenting the presidency of Donald J. Trump, available in both a hardcover collectors’ edition and a smaller paperback.
   Entitled Great Again, the book begins with a cover showing a worn ‘Make America Great Again’ cap discarded on the pavement. Inside are images from the 45th presidency, including press coverage, artwork, memes and other cultural artefacts from the four-year period.
   The large-format version measures 30 cm square and retails for €102, with the price going up to €120 after April 15. The price includes international shipping. Its smaller counterpart measures 20 cm square, and is available at €51 (€60 after April 15).
   They are privately printed in Italy. Both are individually numbered hand-signed by the author.
   They are available only by special order through emailing the author at info@diganzi.com, and will not be made available on Amazon. There are some videos showing the books and their contents at the official page, www.secondguesspress.com/greatagain-book.


 


Zalando’s spring 2021 campaign champions body positivity and broadens views on gender

Filed by Lucire staff/March 22, 2021/12.28






Dan Beleiu

Zalando, the online fashion platform HQed in Berlin, has launched its spring 2021 campaign, Here to Stay, championing diversity, inclusion and the empowerment of women, hoping to inspire and encourage people to broaden their views on gender fluidity and body positivity.
   Launched on Sunday, March 21, the campaign has been shot by Dan Beleiu, featuring real-life pairings. Each image has a statement complemented by the sentence, ‘Here to stay,’ e.g. ‘Sustainability. Here to stay,’ or ‘Acceptance. Here to stay.’ There is also an accompanying film directed by Terence Neale and Emilie Badenhorst, featuring dancer and model Luc Bruyere, Yann Horowitz, an openly gay skateboarder, and body positivity advocate, Yolisa Mqoco. The film’s soundtrack is written and produced by queer British rapper Mista Strange, who also appears.
   â€˜This campaign is a celebration of values which are at the core of Zalando, specifically embracing diversity and inclusivity,’ said Barbara Daliri, the company’s senior VP of sales and marketing. ‘These values and the stories of real people matter a lot to us and allow us to engage with our diverse customers. Our values are intrinsic to who we are and how we work: Zalando actively supports an inclusive corporate culture with employees from 130 countries. Last year, we published the Do.Better Diversity and Inclusion Report, laying out our long-term commitment to change towards our employees, partners and customers. This spring initiative further underlines our ambition to be the starting point for fashion for everyone.’
   Anomaly Berlin was the creative agency for the campaign.




 


Chanel promotes 11.12 bag in campaign shot by Inez & Vinoodh

Filed by Lucire staff/March 17, 2021/23.34



Inez & Vinoodh

Chanel has released its The Iconic campaign, starring its 11.12 bag, a reinterpretation of the 2.55 bag created by Gabrielle Chanel in February 1955. The newer bag is the work of Karl Lagerfeld in the 1980s, and features a double-C clasp and a metal chain interlaced with leather. The bag itself is made from lambskin leather as well as grained calfskin, taking materials from Chanel’s ready-to-wear collections. It continues in the Chanel range as a timeless accessory, and is modelled in the campaign by Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny and Zoé Adjani.
   The campaign was photographed by Inez & Vinoodh, who said in a release, ‘The Chanel 11.12 bag is part of your life forever. It is pure perfection in its proportion, simplicity and understated timeless luxury. The five women in this campaign are icons in their own right, they embody the multiple generations that Chanel has touched.’
   â€˜The 11.12 bag is simply Chanel. It is one of the iconic pieces that tells the whole story, with all the elegance of the House. It looks like Chanel. I think its iconic status comes from the simplicity of the shape. If you ask someone to draw a bag, this is the one that comes to mind immediately thanks to its ultimate refinement,’ said Anna Mouglalis.
   â€˜Everybody, since you’re a little girl, knows what the classic Chanel bag looks like. It has such a history. And especially in fashion, every season everything changes so fast, it’s nice to see these classic bags that have been around for so long. Reinterpreted every time, but with the same DNA,’ said Rianne van Rompaey. ‘It’s the most famous bag in the world. There is something of a fairy tale about it.’
   â€˜I think every girl’s biggest dream is to own a Chanel bag. I was able to buy my first Chanel bag when I was 17, and I remember saving so much money for it, it was a mini version of the 11.12, black on black, and I still have it. This bag is just very chic, elegant, very feminine. When I wear it I feel effortless and powerful,’ added Imaan Hammam.
   â€˜The 11.12 bag is the iconic bag par excellence. It is a truly timeless bag, which remains as modern and chic as ever. Fashion evolves but there is always this bag. It adds elegance to every silhouette. I like the idea that I will pass it on to my daughter if I am lucky enough to have one. My mother used to have one, and when I was younger I would steal it from her. At first to play with and then when I started going to parties, it was a source of pride,’ said Louise de Chevigny.
   â€˜This luxury, this savoir-faire, it has always fascinated and touched me,’ said Zoé Adjani. ‘The 11.12 represents Chanel: the double C, the hidden pocket, the small pockets inside. And it suits me: I love to compartmentalize. With all the history it carries inside, it represents more than a bag: it’s like carrying Paris on your shoulder.’

 


Reebok, Banana Republic and GMSV mark International Women’s Day

Filed by Lucire staff/March 7, 2021/23.20


Reebok has a campaign called It’s a Man’s World, but with the words struck out, for its International Women’s Day promotion, created by the all-female creative collective Madwomen. Four sneakers in two collections are promoted—the Club C Double, Classic Leather Double, Legacy 83 and Zig Kinetica. The first collection features the sneakers with multiple colours and silhouettes, representing the different facets of a woman; the second shows neutral-toned footwear, representing a clean slate to which a woman can bring her uniqueness.
   The Berlin-based collective has chosen to feature locals: model and stylist Isi Ahmed; make-up artist and photographer Aennikin, and stylist Elli Drake, who styled the campaign.
   The first collection is available from today, and the second from April 1, at reebok.com, priced from US$90.

Banana Republic is celebrating International Women’s Day with its campaign on women who break boundaries, entitled Work Where?. Directed in-house by Banana Republic’s Len Peltier, the campaign shows a montage of videos of real women doing modern work—wearing Banana Republic, of course.
   Subjects include Grammy-nominated recording artist Saint Sinner, recording artist Goapele, street artist Apexer, actor Jimmie Fails, photographer Grady Brannan, real estate developer Mari Swim, executive Todd Palmerton, café owner Lea Sabado, entrepreneur Jamal Blake-Williams, and social media manager Halee Edwards. Movement artist Jon Boogz and screenwriter and artist Chinaka Hodge return for the campaign.
   The company will also make a US$100,000 donation to CARE to help fight poverty, and advance women and girls around the world.

It’s refreshing to see that GMSV (General Motors Specialty Vehicles) has women leading the business in Australasia (Joanne Stogiannis, director; Jodie Lennon, general manager marketing, customer experience and communications; and Dahlia Shnider, vehicle supply chain and systems’ manager) as well as 45 per cent female representation in the wider team. And, of course, General Motors itself is led by Mary Barra, who broke the glass ceiling when appointed CEO of one of the largest car manufacturers in the world in 2014 and has a commitment to diversity.
   â€˜It is common knowledge that the auto industry is skewed heavily towards male representation, so it’s incredibly heartening we’re making gains in changing this balance, albeit as part of a relatively small team,’ said Stogiannis.
   Stogiannis is a GM veteran of 25 years and recalls when she was one of the only women in the room when she started.

 


Bridgerton’s Phoebe Dynevor models Self-Portrait’s autumn–winter 2021–2 collection

Filed by Lucire staff/February 24, 2021/11.50



Nigel Shafran/Self-Portrait

Bridgerton’s Phoebe Dynevor is the face of Self-Portrait’s autumn–winter 2021–2 collection, photographed by Nigel Shafran.
   Given the UK’s difficulties with COVID-19, Self-Portrait forged on with showing its key looks with a more down-to-earth campaign, rather than a traditional fashion show, opting to photograph at Dynevor’s home in London. The aim was to capture a day at home with Dynevor, ‘finding joy in simplicity and solitude’.
   Malaysian-born Han Chong, Self-Portrait’s founder and creative director, noted, ‘As I was designing this latest collection, I was thinking a lot about the British sensibility and that effortless approach to British style, which I am so often inspired by. I felt we needed to work with someone to bring this to life rather than present the collection in a traditional show format, and having captured the hearts and imaginations of so many people over the last few months, I knew Phoebe would be the perfect woman. The moment I met her, I loved how down-to-earth she was whilst still having this incredible spirit and energy that perfectly emulates the attitude and values of the Self-Portrait brand. She is warm, independent, sensitive, expressive and completely captivating. It’s been a real joy getting to know and work with Phoebe and I’m incredibly excited to have her on this journey with us.’
   Dynevor added, ‘I was delighted and honoured that Han chose me to work with him and such a talented team on his latest collection. I first spotted one of his dresses on a photo shoot and it was an instant love affair. Han’s collections for Self-Portrait have always been an inspiration, I love the strong structures he creates from such delicate and stunning fabrics and this collection is a testament to his incredible work. I’m so proud to be a part of this new project and hope to have a chance to wear the pieces when life goes back to normal again!’
   Chong creative-directed the campaign, and was joined by Marie Chaix as stylist, Isamaya Ffrench on make-up, and Gary Gil on hair.
   The season sees a reworking of Self-Portrait’s staples, as well as new, relaxed styles, with an emphasis on simplicity and lightweight fabrics. Dresses, knitwear, cardigans and jumpers form part of the collection, in fabrics ranging from organic cotton to recycled polyester chiffon.
   Self-Portrait uses responsibly sourced fibres and began introducing organic cotton and recycled chiffon and polyester in 2019. Last year it introduced recycled viscose.
   The collection will begin retailing in July, both online at self-portrait-studio.com, and offline at Self-Portrait stores (including flagship stores in London, New York, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen and Taipei), and select retailers.

 


In brief: James Wines’s Erotica collection; limited-edition Joséphine bag; Bogner Fire & Ice for spring ’21

Filed by Lucire staff/February 14, 2021/11.40





Designer, artist and photographer Paula Sweet, whose work has regularly appeared in our pages, has announced a collection based around the work of SITE (Sculpture in the Environment) founder and principal, architect James Wines. Wines, 88, has created two drawings for the Erotica collection, comprising T-shirts, tops, leggings, pillows, stationery, cups and shower curtains. More at paulasweet.com.

Ludovica Mascheroni has shown Joséphine, a limited-edition pillow bag commemorating International Women’s Day next month. The bag is dedicated to Joséphine de Beauharnais, a patron of the arts, who brought an ancient Persian paisley pattern into vogue in Europe during the 19th century. She was reputed to be the first woman in Europe with an entire wardrobe in the paisley print. The 2021 interpretation on Mascheroni’s pillow bag is hand-made in 100 per cent cashmere, with leather and brass details, and retails for €729.

Bogner’s spring–summer 2021 Cold Hawaii campaign sees its Fire & Ice designs modelled by professional surfers Mor, Vahine, Robert and AJ in northern Denmark, in what the company calls ‘every adventurer’s dream’. There’s solitude, a rough climate and enviable waves, and the designs are equipped to take on those increasingly long days in the season ahead.


 


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