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Una Healy is the new face of Swedish beauty brand IsaDora

Filed by Lucire staff/June 9, 2021/10.36





Kevin Fox/We Shoot

Irish singer–songwriter Una Healy is the new face of Swedish beauty brand IsaDora.
   Formulated in Sweden and Switzerland, IsaDora is cruelty-free, fragrance-free, tested for sensitive skin, and made in Europe.
   Healy will appear in three seasonal campaigns. A capsule collection tied to her name comprise new products and her favourites from the current IsaDora range.
   Photographs for the campaign were shot earlier this year at Luttrellstown Castle by Kevin Fox of We Shoot with all COVID precautions, according to the company. Make-up and hair were by Sue Brophy, nails by Nagila Santyos, and styling by Corina Gaffey.
   ‘I like to look and feel my best, but my make-up routine needs to fit around my family, career and lifestyle. IsaDora is the perfect partner for me because I am always looking for products that are easy to use, with long-lasting results I feel good about. I live a pretty busy life and I need to know that the products I choose will look as good at 8 p.m. as they did at 8 a.m. I have always had a love for make-up and I was so honoured to have been asked to be the face of such an amazing brand,’ said Healy in a release.
   ‘As our first-ever Irish ambassador, Una Healy is a perfect fit for IsaDora. Her talent, warmth, effortless looks and real beauty embody the IsaDora ethos. Una manages to balance an accomplished career with being a busy mum of two which is what a lot of IsaDora consumers can relate to. We couldn’t be prouder to partner with her. The Irish market is important to us and we are happy to continue investing in growing the brand here,’ said IsaDora Ireland’s Michelle Carr.
   In Ireland, the capsule collection is available from selected Shaws, McCauleys, McCabes, Lloyds and leading pharmacies nationwide, and at McCauley.ie.

 


Four faces on the rise getting noticed in social media

Filed by Lucire staff/June 4, 2021/1.31




Felix Graf


Alisia Ludwig


Saloni Agarwal


Anthony Evans

We often look to see where the emerging talent is—once upon a time we identified nascent labels that became big, and we’ve occasionally done it with models and actors, too.
   German model Alexa Breit crossed the one million mark on her Instagram, rising rapidly from 2,000 at the start of 2020, and featured five images wearing a very sheer dress from a shoot with Felix Graf to commemorate the milestone. Breit, 22, has been doing more glamour shoots of late, and it’s in the last few months that her Instagram engagement (in terms of likes and comments) has really shot up.
   Breit is one of several German models getting attention on social media, thanks to a consistent posting of pro shots. Her compatriot Alisia Ludwig, occasionally shot by the same photographers, is on 263,000, with a greater number of personal shots to engage followers. In 2019, Ludwig was named Miss Frankfurt, having netted some fans from the beauty pageant circuit.
   Also getting noticed is Tanaye White, on 38,800 at the time of writing but set to rise as one of Sports Illustrated’s Swimsuit Rookies for this year. One of White’s most noticeable shots on her Instagram is by Saloni Agarwal, styled by Lucire’s own NY fashion director Nikko Kefalas. Agarwal and Kefalas also collaborated on several other shots that appear on Agarwal’s Instagram.
   We keep spotting Saje Nicole on more and more shoots, such as by Anthony Evans, and like White, she’s one of SI’s Rookies this year. Repped by Natural Models in LA and Wilhelmina Models in Miami (where she’s based), Nicole—actress, model and entrepreneur—is on 79,200 and rising.

 


Karnit Aharoni shows off latest designs for spring–summer 2021

Filed by Lucire staff/May 28, 2021/3.15





Greg Alexander/Méphistopheles

New Zealand- and UK-educated, France-based Karnit Aharoni, profiled earlier in Lucire, has shown new entries for spring–summer 2021, inspired by her grandmother and the photographs of her from the 1930s. Aharoni has chosen to combine the 1930s inspiration with the wild west, on the basis that we currently live in times of change and chaos, and there’s anticipation about what’s to come.
   The fabrics are 100 per cent natural and environmentally responsible, sourced from Italy and France, and the clothes are produced in France and Portugal. The shoot was helmed by photographer Greg Alexander in Paris, with Sebastien Vienne art-directing. Hair and make-up were by Carine Larchet (for La Roche–Posay) and Eugène Perma, with Angline of Élite Milano modelling.
   ‘I believe what we are going through at the moment are changes which would have happened anyway, even without COVID,’ said Aharoni. ‘I keep walking the path I’ve started with … small quantities, responsible production and partners, season-less pieces.
   ‘I am a woman and I come from a line of very strong women. My grandmother was an incredible person as well as my mother, both very strong and creative. I also have two sisters, two daughters, and friends. I’m always sensitive to their feedback, comments and needs. It’s the contemporary femininity.’









Greg Alexander/Méphistopheles

 


SMoss’s Great Again charts the course of the Trump presidency

Filed by Lucire staff/April 11, 2021/2.08





Lucire travel editor Stanley Moss, writing as SMoss, has put together a limited edition volume documenting the presidency of Donald J. Trump, available in both a hardcover collectors’ edition and a smaller paperback.
   Entitled Great Again, the book begins with a cover showing a worn ‘Make America Great Again’ cap discarded on the pavement. Inside are images from the 45th presidency, including press coverage, artwork, memes and other cultural artefacts from the four-year period.
   The large-format version measures 30 cm square and retails for €102, with the price going up to €120 after April 15. The price includes international shipping. Its smaller counterpart measures 20 cm square, and is available at €51 (€60 after April 15).
   They are privately printed in Italy. Both are individually numbered hand-signed by the author.
   They are available only by special order through emailing the author at info@diganzi.com, and will not be made available on Amazon. There are some videos showing the books and their contents at the official page, www.secondguesspress.com/greatagain-book.


 


Zalando’s spring 2021 campaign champions body positivity and broadens views on gender

Filed by Lucire staff/March 22, 2021/12.28






Dan Beleiu

Zalando, the online fashion platform HQed in Berlin, has launched its spring 2021 campaign, Here to Stay, championing diversity, inclusion and the empowerment of women, hoping to inspire and encourage people to broaden their views on gender fluidity and body positivity.
   Launched on Sunday, March 21, the campaign has been shot by Dan Beleiu, featuring real-life pairings. Each image has a statement complemented by the sentence, ‘Here to stay,’ e.g. ‘Sustainability. Here to stay,’ or ‘Acceptance. Here to stay.’ There is also an accompanying film directed by Terence Neale and Emilie Badenhorst, featuring dancer and model Luc Bruyere, Yann Horowitz, an openly gay skateboarder, and body positivity advocate, Yolisa Mqoco. The film’s soundtrack is written and produced by queer British rapper Mista Strange, who also appears.
   ‘This campaign is a celebration of values which are at the core of Zalando, specifically embracing diversity and inclusivity,’ said Barbara Daliri, the company’s senior VP of sales and marketing. ‘These values and the stories of real people matter a lot to us and allow us to engage with our diverse customers. Our values are intrinsic to who we are and how we work: Zalando actively supports an inclusive corporate culture with employees from 130 countries. Last year, we published the Do.Better Diversity and Inclusion Report, laying out our long-term commitment to change towards our employees, partners and customers. This spring initiative further underlines our ambition to be the starting point for fashion for everyone.’
   Anomaly Berlin was the creative agency for the campaign.




 


Chanel promotes 11.12 bag in campaign shot by Inez & Vinoodh

Filed by Lucire staff/March 17, 2021/23.34



Inez & Vinoodh

Chanel has released its The Iconic campaign, starring its 11.12 bag, a reinterpretation of the 2.55 bag created by Gabrielle Chanel in February 1955. The newer bag is the work of Karl Lagerfeld in the 1980s, and features a double-C clasp and a metal chain interlaced with leather. The bag itself is made from lambskin leather as well as grained calfskin, taking materials from Chanel’s ready-to-wear collections. It continues in the Chanel range as a timeless accessory, and is modelled in the campaign by Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny and Zoé Adjani.
   The campaign was photographed by Inez & Vinoodh, who said in a release, ‘The Chanel 11.12 bag is part of your life forever. It is pure perfection in its proportion, simplicity and understated timeless luxury. The five women in this campaign are icons in their own right, they embody the multiple generations that Chanel has touched.’
   ‘The 11.12 bag is simply Chanel. It is one of the iconic pieces that tells the whole story, with all the elegance of the House. It looks like Chanel. I think its iconic status comes from the simplicity of the shape. If you ask someone to draw a bag, this is the one that comes to mind immediately thanks to its ultimate refinement,’ said Anna Mouglalis.
   ‘Everybody, since you’re a little girl, knows what the classic Chanel bag looks like. It has such a history. And especially in fashion, every season everything changes so fast, it’s nice to see these classic bags that have been around for so long. Reinterpreted every time, but with the same DNA,’ said Rianne van Rompaey. ‘It’s the most famous bag in the world. There is something of a fairy tale about it.’
   ‘I think every girl’s biggest dream is to own a Chanel bag. I was able to buy my first Chanel bag when I was 17, and I remember saving so much money for it, it was a mini version of the 11.12, black on black, and I still have it. This bag is just very chic, elegant, very feminine. When I wear it I feel effortless and powerful,’ added Imaan Hammam.
   ‘The 11.12 bag is the iconic bag par excellence. It is a truly timeless bag, which remains as modern and chic as ever. Fashion evolves but there is always this bag. It adds elegance to every silhouette. I like the idea that I will pass it on to my daughter if I am lucky enough to have one. My mother used to have one, and when I was younger I would steal it from her. At first to play with and then when I started going to parties, it was a source of pride,’ said Louise de Chevigny.
   ‘This luxury, this savoir-faire, it has always fascinated and touched me,’ said Zoé Adjani. ‘The 11.12 represents Chanel: the double C, the hidden pocket, the small pockets inside. And it suits me: I love to compartmentalize. With all the history it carries inside, it represents more than a bag: it’s like carrying Paris on your shoulder.’

 


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