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July 6, 2015

Soo Joo Park fronts Mimco’s Atomic Ranger campaign

Lucire staff/1.24

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Christian Blanchard

Mimco has chosen 29-year-old model Soo Joo Park as the face of its latest campaign.
   The Australian accessories’ brand’s Atomic Ranger campaign was shot in Melbourne in May by Christian Blanchard, right after Park had appeared on the Chanel catwalk.
   Park, who has been gaining greater attention in the last few years, became a L’OrĂ©al Paris ambassador earlier this year, the first Asian-American to be appointed to a global campaign for the French cosmetics’ giant. She has also represented Chanel and Tom Ford.
   With Mimco, she joins a diverse group of women, including Ajak Deng, Holly Rose Emery, Paris Roberts, Jessica Gomes and Alice Burdeu.
   Mimco managing and creative director Cathryn Wills noted in a release, ‘Mimco believes in women in all their individuality, their strength and their ability to lead, inspire, nurture and educate. Soo Joo Park was a perfect brand fit, who celebrates these values and traits.’



Christian Blanchard

June 14, 2015

The Instagrams of the top fashion labels: showing seven ways they reach us

Fenella Clarke/13.18

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With social media being such a big part of the world we now live in, fashion houses no longer have just magazines to sell their products. These Instagram accounts give fans an insiders’ look to the brand and what’s going on. We have chosen seven of the top fashion labels to give the different ways these labels use Instagram.
   Making us green with envy, Fendi is giving us a snapshot into the book launch party for Fendi by Karl Lagerfeld, which was at this year’s Cannes Film Festival. Yellow sand, blue sky, models (Lily Donaldson, Lindsey Wixson and, of course, Kendall Jenner) in beautiful clothes and the influential designer himself, make this a photo I want to jump into.
   Marc Jacobs is showing us the classic throwback Thursday and giving us a nice close-up from his 2010 collection, making us wish even more for a time-travelling device. Having the photo up so close shows us a new side to a dress we may have seen before, giving us a new appreciation of the greatness that is in front of us.
   Jimmy Choo is giving us a behind-the-scenes look that we would never see on the runway: a sketch design of one of their shoes. From this, we can compare the real-life shoe and make us sigh with relief that the heel is not quite so high. Having behind-the-scenes images makes the fans and customers feel more a part of the process, not to mention more appreciative of the shoe itself.
   Roberto Cavalli is both showing off its new campaign and some sweet-as art. This beautiful illustration by Hodaya Louis is of its new autumn–winter range, featuring singer Ciara. While they also showed the real photographs when the campaign was first released, this continues the interest while also shining light on the artist who did the illustration in the first place.
   Often when you see pictures from the runway, you are too busy taking in the whole outfit that you don’t get to all the little details that make it as glorious as it is. Thanks to Burberry’s Instagram, however, we are getting not only a close-up look at the green suede bag, but also the patterns and details of the boots and coats. From the looks of things, this image was taken while the models were waiting to walk out on the runway, making this the perfect quick snapshot to make us want the bag and see more of that outfit.
   The Met Gala is a huge night for fashion, showing us mere mere mortals the best and most extravagant dresses you can get. It also leaves us wanting what your favourite celebrity is wearing. Givenchy, in this post and many others, tells us who was wearing its beautiful dresses. In this photo, actress Jessica Chastain is wearing a custom haute couture dress. This dress looks like dripping gold and perfectly shows the extravagance that is Givenchy.
   Last, but not least, we have Valentino showing us some street style from one of the many famous fashion bloggers. A shot from the fashion website Man Repeller, this features a pair of Valentino shoes. With the rise of social media, bloggers now have a big impact of what people buy and even how people wear things. Customers will find a blogger with a similar style to them and see how they wear certain things. If a label affiliates themselves with and shows a famous blogger wearing its clothes, then they can reach potential customers.—Fenella Clarke

May 12, 2015

Full Harper’s Bazaar archive joins those of Vogue and WWD, digitalized by ProQuest

Lucire staff/15.10

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With the entire Vogue US archive already available to researchers, it was a matter of time before its rival, Harper’s Bazaar, followed.
   ProQuest has announced that it is creating the first digital archive of the magazine, from 1867 to the latest issue. It joins ProQuest’s earlier digitalizations of Vogue and Women’s Wear Daily. The archives are known for their ease of search as well as their high-resolution imagery.
   â€˜We know scholars and students are using more than journals and books to conduct their research,’ said ProQuest’s senior director of product management for humanities, Stephen Brooks. ‘Digitization programmes such as this one with Harper’s Bazaar unlock valuable, historical primary sources from the confines of print, making them easy to access, text mine and use within researchers’ workflows.’
   Harper’s Bazaar, originally Harper’s Bazar, was the US’s first fashion magazine. Carmel Snow, Diana Vreeland, Elizabeth Tilberis, Alexey Brodovitch, Man Ray, Richard Avedon, Patrick Demarchelier, Andy Warhol, Daisy Fellowes, Gloria Guinness, and Eleanor Hoyt Brainerd have all featured prominently in the magazine since its inception.

April 6, 2015

Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale

Lucire staff/17.23

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Cass Bird

Perhaps as a tongue-in-cheek reference to Victoria’s Secret, Lane Bryant, the US retailer specializing in fashion for women sizes 14 to 28, has released a campaign called I’m No Angel (with the associated hashtag, #ImNoAngel).
   Lane Bryant’s concept is to turn the old concept of what sexy is around, with the core message that all women are sexy.
   The campaign, which breaks in the US today (Easter Monday), features a series of TVCs and photographs by Cass Bird, with models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, wearing Lane Bryant’s Cacique lingerie. New Zealander Kathryn Neale styled the campaign. It will appear at point of sale, Lane Bryant’s website, social media, billboards and on public transportation in the US.
   Social media users are invited to submit their own selfies to showcase their own idea of sexy, hashtagging #ImNoAngel, with the distinctive addition of writing the hashtag on a mirror.
   â€˜Our #ImNoAngel campaign is designed to empower all women to love every part of herself,’ said Lane Bryant CEO and president Linda Heasley. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” said Lane Bryant CEO and President, Linda Heasley.

January 25, 2015

Pawesome: Karen Walker Eyewear toasts her summer 2015 collection

Lucire staff/8.55

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Tom Schirmacher

Karen Walker Eyewear has announced its summer 2015 collection, and, in the brand’s inimitable style, sees Toast, a King Charles cavalier spaniel, as the model.
   Brands all over the world want celebrities with strong social media followings, and Karen Walker is no exception. The rescued “it” dog has 154,000 Instagram followers and has already donned shades on her account. Now as the spokesdog for Karen Walker Eyewear, she’s expected to be wearing her new brand on the streets of New York.
   In a release, Walker cheekily says, ‘We were after a model for this campaign who could fit with our caramelly colour palette and also someone whose hair would work with our three wind machines hitting her from every angle to create a slightly ’70s vibe. Toast ticked every one of those boxes.’
   The new campaign, hashtagged #toastmeetskaren, has been photographed by Tom Schirmacher, and creative-directed by Mikhail Gherman. Grooming for Toast was by Hannah Raymond, and hair by Gavin Harwin.
   The collection has five new styles, featuring two-tone patchwork with gold trim, dusty colours, and CR39 lenses for UV protection. The eyewear is double-polished and cured for strength.
   The company can claim BeyoncĂ©, Rihanna, Scarlett Johansson, Lena Dunham, Gwen Stefani, Alexa Chung, Lady Gaga, Lorde and Florence Welch among its wearers. The range hits stores in February 2015.



Tom Schirmacher






December 20, 2014

News round-up: Paolo Roversi’s Shang Xia images; Lamborghini’s Pirelli Edition; EstĂ©e Lauder buys Glamglow

Lucire staff/9.39

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Shang Xia, a Chinese lifestyle brand, has launched its new Le Chant du ThĂ© campaign images, photographed by Paolo Roversi. Jiang Qiong Er, the artistic director of Shang Xia, with the collaboration of the Fred & Farid agency in Shanghai, and Roversi himself, came up with the concept, playing on the brand’s Chinese roots. Jiang says, ‘More and more Chinese people, after spending so long dominated by western style, have a need to return to their own cultural heritage.’ By linking it to tea, at the core of Chinese civilization, the photographs feature tea leaves and even a pool of tea, alongside the Shang Xia Lan Yue leather and bamboo bag, the Sculpture overcoat in cashmere felt, and Bridge, a tea service crafted in bamboo.


   Italian supercar brand Lamborghini has announced a limited-edition Aventador LP700-4 Pirelli Edition, celebrating its collaboration with the tyre manufacturer. Pirelli has equipped Lamborghini cars since the beginning in 1963, and the Pirelli Edition, for which orders are being taken now, will be available for delivery in the northern summer. CoupĂ© and roadster models are available. The Pirelli Edition features a two-tone colour scheme (matt black detailing combined with a body in Giallo Spica, Rosso Mars, Bianco Isis, Nero Aldebaran, Grigio Liqueo or Grigio Ater, or gloss black for the upper parts of the car and the air intakes, with four matt finishes in Bianco Canopus, Nero Nemesis, Grigio Adamas or Grigio Titans for the remainder). There’s a smidge more information on the new model at Lucire Men.

   EstĂ©e Lauder will acquire Glamglow, a Hollywood skin care brand with a collection of high-end treatment masks, with the deal to close in January.
   The current line includes five mud-based facial skin mask products, each targeting a different skin care concern: Youthmud for anti-ageing, Supermud for problem skin, Thirstymud for hydration, Powermud for deep cleansing, and Brightmud for the under-eye area. A range of daily cleansers will appear in January.
   The four-year-old company, originally called Hollywood’s Boutique Secret, already retails in Sephora, Douglas, Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, from January, Nordstrom.







November 7, 2014

Top international hairstylist Richard Kavanagh presents Rodney Wayne’s summer ’15 looks

Lucire staff/14.43

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Top and centre The ‘Sunrise and Shine’ look from Rodney Wayne: cut and colour from NZ$250. Prep hair with Redken Rootful 06, blow-dry with a large flat paddle brush, flat iron for definition, and finish with Redken Fashion Works 12 hairspray. Above The ‘Dusk-oh’ look: cut and colour from NZ$280. For naturally curly hair, apply a generous amount of a styling paste such as Redken’s Rough Paste 12 to shampooed and conditioned, towel-dried hair. Hang head upside-down and dry with a hot hairdryer and diffuser attachment. Use a shine serum such as Redken All Soft Argan-6 Oil for a little extra polish. Finish with Redken Control Addict 28 hairspray.

Rodney Wayne’s latest campaign, breaking this month, gets a jump on summer, with a bright 1970s pop-rock vibe mixed with an androgynous, rave-culture 1990s look, harking back to the international cultural influences of those decades.
   Entitled Do Summer, the campaign is proudly New Zealand in flavour despite its international inspirations, with Rodney Wayne’s global creative director Richard Kavanagh encouraging women to make a bolder statement this coming season with a new look. ‘The smart way to go is with fabulous hair that can take you from the pool to the party and places in between. Our latest looks are designed to help you make the most of the season in individual style,’ says Kavanagh.
   Kavanagh has driven the campaign, photographed by Steven Chee, directed by Lachlan McPherson, with Rodney Wayne’s Matt Butcher, Adrine Singh, Hannah McKenzie and Christie Beard assisting on hair.
   The five looks, ‘Sunrise and Shine’, ‘Dusk-oh’, ‘Honey Dipped’, ‘Twice the Nice’ and ‘Bourdin Patrol’, pay homage to the season, all using Redken products for preparation, finishing and protection.
   ‘Sunrise and Shine’ has been inspired by Annie Lennox and the rave culture of the early ’90s, with copper shades, using a halo technique of colouring, and shorter under-layers. ‘Dusk-oh’ was inspired by the 1970s’ soul sisters, enhancing curls Ă  la Donna Summer and Lorde. ‘Honey Dipped’ takes its inspiration from Michelle Pfeiffer’s Elvira Hancock character in Scarface, with a centre part and honey-dipped ends. ‘Twice the Nice’ sees braids at the core, whether they are herringbonem four-strand, French or classic. Finally, ‘Bourdin Patrol’ takes its name from photographer Guy Bourdin and the 1970s’ hyper-real styles of the models in his shoots.




Top ‘Honey Dipped': cut and colour from NZ$280. Create lived-in luxury with Redken Duo Shield 07 before blow-drying hair with a large round brush. Add a little Redken Powder Grip 03 at the roots for body and texture. Carry some Pillow Proof Two Day Extender to keep your style fresher longer. Centre The ‘Twice the Nice’ cut and colour starts at NZ$280. Redken Rough Paste 12 will help control hair while it’s being braided. Blow-dry with Redken Satinwear 02 for heat protection and light control. Bottom Getting the ‘Twice the Nice’ look: set hair on a small curling iron using a heat-active texturizer like Redken Fabricate 03 for heat protection and light hold. Once hair is set and cooled, brush it out and spray generously with Redken Forceful 23 strong hold hairspray for extra shine and hold.

October 14, 2014

Baz Luhrmann explains GisĂšle BĂŒndchen’s Chanel No. 5 casting as more images released

Lucire staff/9.58

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Hugh Stewart

Chanel has teased with more imagery for its upcoming No. 5 campaign with GisĂšle BĂŒndchen, written and directed by The Great Gatsby (2013) director Baz Luhrmann, with production design by Academy Award winner Catherine Martin.
   The new images show the supermodel in two more outfits in addition to her surfing one shown yesterday.
   In one, again shot by Hugh Stewart, BĂŒndchen is wearing a silver lamĂ© fringed organza dress from the Chanel haute couture spring–summer 2014 collection, with mauve suede sneakers, Plume de Chanel earrings in 18 ct white gold and diamonds, and a Plume de Chanel ring in 18 ct white gold and diamonds. Make-up uses a similar palette, with le Blanc de Chanel, Perfection LumiĂšre Velvet and Les Beiges foundation; CrĂšme de Chanel in RĂ©vĂ©lation for the blush; les 4 Ombres eyeshadow in TissĂ© Rivoli; Ecriture de Chanel eyeliner in black; Stylo Yeux Waterproof pencil in Noir Intense and the KhĂŽl pencil in Clair; Rouge Allure lipstick in IndĂ©cise; le Crayon LĂšvres in MordorĂ© Nude to define the lips; le Vernis for the nails, in Ballerina.
   BĂŒndchen’s second outfit sees her wear a black double silk–crĂȘpe dress with silver embroidery from the cruise 2014–15 collection, with black satin sandals from the spring–summer 2014 collection. She wears a Chanel necklace in 18 ct white gold and diamonds, and earrings in 18 ct white gold and diamonds.
   BĂŒndchen’s choice, according to Luhrmann in the latest behind-the-scenes video, can be summed up with her multi-faceted nature. ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, 
 is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   He says that she has ‘a new world sensibility. I think that’s both fresh but very true to Coco Chanel. Coco brought the new era to the old world. She was the one who smashed the convention. She was the one who just hung out and was friends with the avant-garde. She was 100 per cent behind the new, 100 per cent behind possibility, and 100 per cent, in her DNA, a self-empowered woman. GisĂšle felt honoured, I felt, to be identified as the No. 5 woman. She has continued to evolve as a woman.’
   BĂŒndchen follows in the footsteps of Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, and even Brad Pitt. Luhrmann, meanwhile joins Ridley Scott, Luc Besson, and Jean-Pierre Jeunet as Chanel No. 5 directors.
   Patrick Demarchelier shot the final stills of the campaign.
   Says Chanel, ‘In this new chapter, the story of No. 5 is told in a way that goes beyond the fragrance itself. Ten years ago, No. 5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the No. 5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything—herself, family, career, and love.’
   The accompanying music is Lo-Fang’s cover of ‘You’re the One That I Want’. The film itself, to be released on October 15, has no words or dialogue.


Patrick Demarchelier











Hugh Stewart

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