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August 25, 2015

Stolen Girlfriends’ Club and Samsung team up to preview spring ’15 collection at New Zealand Fashion Week

Lucire staff/1.51

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Stolen Girlfriends’ Club and Samsung have teamed up for New Zealand Fashion Week (for the latest, check out our Instagram, as fashion editor Sopheak Seng snaps away at the event, with a longer report to follow afterwards).
   Stolen Girlfriends’ Club will preview its spring–summer 2015–16 collection, Township Rebellion, on Wednesday, August 26. Three photographers, James Lowe, Loïc Quédec and Harriet Were, have been armed with Samsung Galaxy S6, Edge and Edge Plus phones to capture Stolen Girlfriends’ Club’s moments at New Zealand Fashion Week, including behind-the-scenes images, sharing them via their Instagram accounts (jamesklowe, kedecc and harrywere).
   Stolen Girlfriends’ Club fans can win their favourite outfit by following Samsung New Zealand on samsungnz, and re-gramming their favourite images with the hashtag #stolenlovessamsung.
   â€˜We are super-excited about our new partnership with Samsung—such an innovative brand when it comes to technology and design. We have a pretty simple rule when we are looking at potential brand partners: we have to personally love the brand and its products to be able to work with them and Samsung was a no-brainer,’ said Marc Moore, creative director of Stolen Girlfriends’ Club.
   Tickets to Township Rebellion can also be purchased through Ticketek.

August 22, 2015

News in brief: Vidal Sassoon launches Infra Radiance Hot Air Styler; polarized lenses are in at Sunglass Hut

Lucire staff/13.44

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Polarized sunglasses are the trend for the southern spring–summer 2015–16, says Sunglass Hut—and it’s a prediction we agree with.
   Polarized lenses help with contrast, clarity and colour perception, but perhaps most importantly, they reduce reflections and minimize glare. The lenses contain a filter that blocks almost all glare, which can be eight times more intense than sunlight. It’s an especially important function in the harsh antipodean sunlight.
   The retailer notes that while the lenses are more commonly associated with sport, they are hitting the consumer market more widely, and 50 per cent of its range is now available with them.
   Prada, Ray-Ban, Dolce & Gabbana, Versace and Vogue Eyewear are among the brands offered with polarized lenses by the Luxottica-owned retail group.
   Vidal Sassoon is adding the Infra Radiance Hot Air Styler to its range, which cleverly combines a styling brush and hair-drier in a single device. It adds infrared heat with the standard airflow through its 38 mm thermal brush, helping to heat the hair more evenly and preserve its natural moisture. There’s a soft, rubberized handle to help with grip, and a swivel cord for ease of use at home or at the office. With a retail price of £34·99, the Vidal Sassoon Infra Radiance Hot Air Styler hits UK retailers, including Boots, Tesco and Asda, in September.


Above Adriana Lima models Vogue Eyewear for spring 2015.

August 12, 2015

Norell New York launches, with Riley Keough fronting Michael Avedon-shot campaign

Lucire staff/15.13

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Norell New York, named for the famed American fashion designer Norman Norell, will be hitting Bergdorf Goodman in New York and Neiman-Marcus throughout the US this month with a range headlined by a limited-edition parfum with a hand-crafted bottle by Baccarat priced at US$1,500.
   The 50 ml parfum is joined by a 100 ml eau de parfum at US$150, a 189 g body cream at US$95, and a 240 ml body oil at US$80.
   Riley Keough fronts the campaign, created by Parlux Fragrances with ad agency Lloyd & Co., and photographed by Michael Avedoon.
   The choices of Keough and Avedon—the grandchildren of Elvis Presley and Richard Avedon respectively—are meant to celebrate both the legacy of Norell and the next generation of American influencers, says the company.
   â€˜We wanted to unite Norell’s strong brand heritage with an elegance that is resolutely modern. Riley Keough and Michael Avedon … [are] both born from enduring legacies and both in command of unique talents for current times,’ said Doug Lloyd, founder and creative director for Lloyd & Co., in a release.
   The new floral fragrance has been created by IFF perfumer Céline Barel, with top notes of galbanum, bergamot, pear and mandarin, mid-notes of jasmine petals, peony, orchid and gardenia, and basenotes of the expensive orris butter, vetiver, sandalwood, vanilla and musk.
   Norell, whose career extended back to silent films, had dressed Marilyn Monroe, Jackie Kennedy and Lauren Bacall, and First Lady Michelle Obama donned a vintage dress of his design in 2010.

July 31, 2015

News in brief: Manfred Baumann shows in NYC in ’16; Derma Rescue’s new look; Carrera y Carrera celebrates 130 years

Lucire staff/14.55

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Manfred Baumann

International photographer Manfred Baumann (left) will have an exhibition of his celebrity portraits in New York in 2016, featuring Kristanna Loken, David Hasselhoff and his daughter Hayley, John Carpenter, Mark Hamill, Alison Eastwood, Evander Holyfield, Jorja Fox, Fran Drescher, Molly Parker, JoBeth Williams, Harry Hamlin, Trevor Donovan, Carlos Bernard and Annie Wersching.
   He will also release a “best of” book covering the last few years of his work at the exhibition.
   Kinderma has announced that Derma Rescue, its high-end, luxurious skin moisturizer, has a new look.
   Derma Rescue has a higher concentration and quality of ceramides and antioxidants than competing products, according to Kinderma. It has been helping those suffering from eczema and psoriasis, and a trial with the National Psoriasis Foundation has shown ‘significant results.’
   Finally, Spanish luxury jewellery brand Carrera y Carrera commemorates its 130th anniversary this year. It has launched a book, downloadable as a PDF, as well as a video (below), covering its history.


Carrera y Carrera history from Carrera y Carrera on Vimeo












Manfred Baumann

July 6, 2015

Soo Joo Park fronts Mimco’s Atomic Ranger campaign

Lucire staff/1.24

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Christian Blanchard

Mimco has chosen 29-year-old model Soo Joo Park as the face of its latest campaign.
   The Australian accessories’ brand’s Atomic Ranger campaign was shot in Melbourne in May by Christian Blanchard, right after Park had appeared on the Chanel catwalk.
   Park, who has been gaining greater attention in the last few years, became a L’Oréal Paris ambassador earlier this year, the first Asian-American to be appointed to a global campaign for the French cosmetics’ giant. She has also represented Chanel and Tom Ford.
   With Mimco, she joins a diverse group of women, including Ajak Deng, Holly Rose Emery, Paris Roberts, Jessica Gomes and Alice Burdeu.
   Mimco managing and creative director Cathryn Wills noted in a release, ‘Mimco believes in women in all their individuality, their strength and their ability to lead, inspire, nurture and educate. Soo Joo Park was a perfect brand fit, who celebrates these values and traits.’



Christian Blanchard

June 14, 2015

The Instagrams of the top fashion labels: showing seven ways they reach us

Fenella Clarke/13.18

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With social media being such a big part of the world we now live in, fashion houses no longer have just magazines to sell their products. These Instagram accounts give fans an insiders’ look to the brand and what’s going on. We have chosen seven of the top fashion labels to give the different ways these labels use Instagram.
   Making us green with envy, Fendi is giving us a snapshot into the book launch party for Fendi by Karl Lagerfeld, which was at this year’s Cannes Film Festival. Yellow sand, blue sky, models (Lily Donaldson, Lindsey Wixson and, of course, Kendall Jenner) in beautiful clothes and the influential designer himself, make this a photo I want to jump into.
   Marc Jacobs is showing us the classic throwback Thursday and giving us a nice close-up from his 2010 collection, making us wish even more for a time-travelling device. Having the photo up so close shows us a new side to a dress we may have seen before, giving us a new appreciation of the greatness that is in front of us.
   Jimmy Choo is giving us a behind-the-scenes look that we would never see on the runway: a sketch design of one of their shoes. From this, we can compare the real-life shoe and make us sigh with relief that the heel is not quite so high. Having behind-the-scenes images makes the fans and customers feel more a part of the process, not to mention more appreciative of the shoe itself.
   Roberto Cavalli is both showing off its new campaign and some sweet-as art. This beautiful illustration by Hodaya Louis is of its new autumn–winter range, featuring singer Ciara. While they also showed the real photographs when the campaign was first released, this continues the interest while also shining light on the artist who did the illustration in the first place.
   Often when you see pictures from the runway, you are too busy taking in the whole outfit that you don’t get to all the little details that make it as glorious as it is. Thanks to Burberry’s Instagram, however, we are getting not only a close-up look at the green suede bag, but also the patterns and details of the boots and coats. From the looks of things, this image was taken while the models were waiting to walk out on the runway, making this the perfect quick snapshot to make us want the bag and see more of that outfit.
   The Met Gala is a huge night for fashion, showing us mere mere mortals the best and most extravagant dresses you can get. It also leaves us wanting what your favourite celebrity is wearing. Givenchy, in this post and many others, tells us who was wearing its beautiful dresses. In this photo, actress Jessica Chastain is wearing a custom haute couture dress. This dress looks like dripping gold and perfectly shows the extravagance that is Givenchy.
   Last, but not least, we have Valentino showing us some street style from one of the many famous fashion bloggers. A shot from the fashion website Man Repeller, this features a pair of Valentino shoes. With the rise of social media, bloggers now have a big impact of what people buy and even how people wear things. Customers will find a blogger with a similar style to them and see how they wear certain things. If a label affiliates themselves with and shows a famous blogger wearing its clothes, then they can reach potential customers.—Fenella Clarke

May 12, 2015

Full Harper’s Bazaar archive joins those of Vogue and WWD, digitalized by ProQuest

Lucire staff/15.10

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With the entire Vogue US archive already available to researchers, it was a matter of time before its rival, Harper’s Bazaar, followed.
   ProQuest has announced that it is creating the first digital archive of the magazine, from 1867 to the latest issue. It joins ProQuest’s earlier digitalizations of Vogue and Women’s Wear Daily. The archives are known for their ease of search as well as their high-resolution imagery.
   â€˜We know scholars and students are using more than journals and books to conduct their research,’ said ProQuest’s senior director of product management for humanities, Stephen Brooks. ‘Digitization programmes such as this one with Harper’s Bazaar unlock valuable, historical primary sources from the confines of print, making them easy to access, text mine and use within researchers’ workflows.’
   Harper’s Bazaar, originally Harper’s Bazar, was the US’s first fashion magazine. Carmel Snow, Diana Vreeland, Elizabeth Tilberis, Alexey Brodovitch, Man Ray, Richard Avedon, Patrick Demarchelier, Andy Warhol, Daisy Fellowes, Gloria Guinness, and Eleanor Hoyt Brainerd have all featured prominently in the magazine since its inception.

April 6, 2015

Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale

Lucire staff/17.23

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Cass Bird

Perhaps as a tongue-in-cheek reference to Victoria’s Secret, Lane Bryant, the US retailer specializing in fashion for women sizes 14 to 28, has released a campaign called I’m No Angel (with the associated hashtag, #ImNoAngel).
   Lane Bryant’s concept is to turn the old concept of what sexy is around, with the core message that all women are sexy.
   The campaign, which breaks in the US today (Easter Monday), features a series of TVCs and photographs by Cass Bird, with models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, wearing Lane Bryant’s Cacique lingerie. New Zealander Kathryn Neale styled the campaign. It will appear at point of sale, Lane Bryant’s website, social media, billboards and on public transportation in the US.
   Social media users are invited to submit their own selfies to showcase their own idea of sexy, hashtagging #ImNoAngel, with the distinctive addition of writing the hashtag on a mirror.
   â€˜Our #ImNoAngel campaign is designed to empower all women to love every part of herself,’ said Lane Bryant CEO and president Linda Heasley. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” said Lane Bryant CEO and President, Linda Heasley.

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