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Luna Novias shows youthful 2021 bridal collection

Filed by Lucire staff/January 12, 2021/11.19





Xavi Gordo

Luna Novias, one of the brands of the Rosa Clará company, has shown its 2021 collection of bridal fashion.
   Aimed at those who want classic styles with a younger bent, the 2021 line features a mermaid silhouette, including in chiffon, combined with floral lace bodies and trails with sheer sections. Lace is inlaid at the waist, the sides, the sleeves and the back.
   There are also lace mermaid dresses with corset-style bodies, lace inlays, beaded straps and feathered details on the sleeves, for those who prefer something more conventional. There is also a mermaid dress with a full tulle skirt and see-through-look lace body and open back.
   Luna Novias also offers the princess style for 2021, with a tulle skirt and crêpe body; voluminous skirts with crinolines; and plain and Mikado styles with drop sleeves, irregular ties and a cut-out neckline.
   Xavi Gordo photographed the campaign in Barcelona.

















Xavi Gordo

 


Wishing all a happy 2021!

Filed by Jack Yan/December 31, 2020/23.05

Happy 2021 to our readers and supporters!
   Twenty twenty was tough, and along with the rest of you, we felt it. But believe it or not, commercially it wasn’t our toughest year—you can look back at 2005–6 for that, and long-time readers will recall that by January 2006 there were preciously few articles being posted on the site while resources were used to prop up the print magazines as we removed certain negative elements from our business. A few good people, with whom I remain in touch, were caught in the crossfire, but we lived on.
   Fifteen years on we struck a far better balance, and it’s thanks to our team and all those who are Lucire’s creators—editors, writers, photographers, make-up artists, stylists, hairstylists, and many more—that that has been possible.
   And it wouldn’t have been worth doing without those who have blessed us with increasing readership, as we know our work is being appreciated around the globe. It’s always heartening to see Lucire being enjoyed, and recently we were given permission by Fatimah Ahmed, a wedding photographer in Al Jubail, in the Kingdom of Saudi Arabia, to show this image from her Instagram. The caption: ‘Surround yourself with the things you love.’


Fatimah Ahmed

   We thank our partners, advertisers, all those who work to print and distribute Lucire, and our supporters for coming together during a tough year and keeping everything ticking along.
   We began 2020 trying to stay positive in the wake of two deaths in the Lucire family in December 2019, and we thought our ‘2020’ graphic that adorned the January 2020 cover of Lucire KSA was a signal that things were going to be positive. It was our “keeping our chin up”. Twenty twenty, I thought, had a nice ring to it. But the superstitious would have pointed to the darkened skies from the Australian bushfires and the cancellation of lunar New Year celebrations in China as ominous, and we certainly had an unexpected year.
   Nevertheless, we count our blessings, as there still were many during 2020, and we wish everyone a happier and more prosperous 2021.—Jack Yan, Founder and Publisher


The cover from Lucire KSA January 2020, featuring Camille Hyde wearing House of Fluff, where we tried to keep our chin up—and the ‘2020’ motif was meant to signal a positive year!

 


Zalando’s campaign, with Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, reminds us of the hug

Filed by Lucire staff/December 11, 2020/10.02



Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign.
   With COVID-19 still gripping Europe, images of celebrities doing the simple act of hugging—something denied to many as they cannot be in contact with their friends—seem hopeful and aspirational, helping them look to the future.
   In November, Zalando released a video to go with its campaign, called 100 Years of Hugs, along with a series of images, Hug Portraits.
   The retailer is also supporting the Red Cross to help those who may be isolated during the holidays. Consumers are asked to pick a favourite picture of a hug memory, share it on social media, and tag @Zalando and #WeWillHugAgain. For each one, Zalando will donate €5 to the Red Cross.
   Beckham said of the campaign, ‘Human connection and physical embraces are so important in life. At a time when many of us are apart from loved ones, it felt right to partner with Zalando to spread a message of optimism that we will hug again. These images are deeply personal to me and show moments I don’t often share, but now is the time to be thankful for the great moments we’ve had and look forward to creating many more sometime soon.’
   Bergdorf, who shared an image of her and her friend Billy, said, ‘My camera roll is full of so many gorgeous cuddles and hugs with family and friends that I was spoilt for choice. It’s lovely to look back on past moments and know that, even while things can be challenging right now, we will create many more memories like these in the future. Our loved ones are our support systems, they allow us to feel seen, heard and understood. I’m going to miss seeing so many of them over the festive season but I know we have so many amazing times to come. I’m glad to be part of spreading a bit of positivity and part of a campaign that is helping support those that need human connection the most.’
   Zalando’s Natalie Wills, its global director of social media and consumer PR, added, ‘We’re delighted that so many of the industry’s most well-known faces have lent their voices to share this positive message. The images they’ve shared celebrate the beauty of human connection, and we want to inspire the feeling of hope and optimism in these challenging times. It was also important to us to use this campaign as another opportunity to give back to the community and the support Red Cross on their mission to bring connection and support to those that need it most during this period.’






 


British Fashion Council announces the Fashion Awards 2020, with Beijing, Shanghai screenings

Filed by Lucire staff/December 3, 2020/23.01

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With the UK continuing to deal with the COVID-19 pandemic, the British Fashion Council’s Fashion Awards (formerly the British Fashion Awards) announced its 20 winners with a digital film première.
   The 30-minute film went live at www.fashionawards.com today and on YouTube on the BFC’s account, and was screened in selected cities, including Beijing and Shanghai. It features some of the year’s events as well as opinion leaders and young creatives giving their thoughts on its impact. Physically appearing in the film voicing their ideas were photographer Jermaine Francis (on the work of NHS workers), entertainer Miss Jason (on the impact on younger queer people), model Salem Mitchell (on Black Lives Matter, and why activism is important), photographer Lauren Woods (that Black Lives Matter is not a hashtag, but real lives are involved), and photographer Myles Loftin (people of colour are still not represented sufficiently). Wilson Oryema, a writer and activist, followed in a later set (on building a better world for future generations), along with Kasper Kapica, a model and content manager (who recalled doing a Miu Miu campaign in the forest), Bohan Qui, communications director (China in its post-COVID mode and the world’s added interest there), Choom, magazine editor (community in the age of COVID-19), Harry Fisher, store owner (selling virtually this year), and from the class of 2020, Bradley Sharpe (Central St Martin’s), who learned he would not get a graduation show, but it turned into an opportunity.
   In the first set of award presentations for communities, Priyanka Chopra Jonas noted that people’s expectations have shifted and that the industry can directly help communities. First to be honoured was the Emergency Designer Network, set up by Bethany Williams, Cozette McCreary, Holly Fulton and Phoebe English. The Network helped create 50,000 surgical gowns and 10,000 sets of scrubs for UK health workers.
   Secondly, Michael Halpern eschewed a London Fashion Week show in favour of a tribute to frontline workers, capturing eight women from the public services in film and portraits, and contributed to the production of PPE for the Royal Brompton Hospital.
   Chanel has committed to improving the economic and social conditions of women worldwide. Its Foundation Chanel has developed a racial justice fund to support grass roots’ organizations led by people of colour. It has also committed to supporting independent artisans and ateliers. As reported earlier in Lucire, Chanel has also produced PPE. Finally, its climate strategy, Chanel Mission 1·5° aims to reduce its carbon footprint.
   Kenneth Ize has supported the communities of weavers, artisans and design groups across Nigeria, placing the country’s heritage on a global stage. He has also celebrated his Blackness and the LGBTQIA+ community with his work.
   A Sai Ta, who tells the stories from his east Asian culture through a British lens, has called for the end to discrimination against marginalized communities. His eponymous brand, A Sai, has committed profits to organizations that support the end of systemic discrimination and racism. The brand supported Black Lives Matter, in a manner which the Council labelled ‘exemplary.’
   Formula 1 racing driver Lewis Hamilton highlighted the protests against systemic racism in many countries, and believes the fashion industry has a platform on which to make change and creating a more equal society. Hamilton’s set of recipients were people who have led change by encouraging equal, diverse and empowered workforces at all levels of the business.
   Edward Enninful was the first recipient in the category, for his work contributing to diversity at British Vogue. The magazine’s covers have featured frontline workers, activists and Black Girl Magic.
   Lindsay Peoples Wagner and Sandrine Charles for Black in Fashion Council were next: launched in June 2020, the Council’s aim is to build a foundation for inclusion. It has organized a creatives in the sector to foster the change and create diversity.
   Menswear designer Samuel Ross, behind the label A-Cold-Wall, created the Black Lives Matter Financial Aid Scheme, pledging £10,000 to the organizations and people on the frontline supporting the movement. He also awarded grants of £25,000 to black-owned businesses across a diverse range of areas.
   Aurora James called on retailers to dedicate 15 per cent of their shelf space to black-owned brands. A controversial winner as far as this magazine is concerned, as James has yet to respond in depth to questions we posed to her in 2017 over a Moroccan artisan’s account, having missed her own deadline by which she promised to provide us with answers.
   Finally in this category, Priya Ahluwalia has been a pioneer in sustainable fashion, and a tireless advocate for the black community, especially this year in the wake of the Black Lives Matter movement.
   Maisie Williams and Aja Barber presented the awards for the environment, calling on a united effort to making the planet better.
   First up among the winners was Stella McCartney, whose record is already well known among consumers and industry alike. She has stayed true to her brand, promoting and practising sustainability, with innovation and circularity.
   Anya Hindmarch has worked hard to reduce waste in the fashion supply chain in her business, adopting new techniques and practices. She also supported the NHS with the creation of a holster for frontline staff, as well as reusable and washable hospital gowns.
   Christopher Raeburn is a pioneer in the upcycling of surplus fabrics, proving that the designs can still be creative, premium and desirable. He believes that innovation, creativity, technical excellence and partnerships can solve current issues in sustainability.
   The Fashion Pact united top-tier fashion CEOs toward collective action on biodiversity and this year, doubled its number of signatories. It represents 200 brands and a third of the industry. It has made its first strides, notably with a digital dashboard of KPIs to measure impact, and with its first collaborative activity on biodiversity.
   Gabriela Hearst has sourced materials carefully, looking at where they come from, who makes them, and what impact they have. Her spring–summer 2020 show was the first carbon-neutral catwalk presentation. Hearst wants to make the highest-quality product with the lowest environmental impact.
   The last set of awards were for creativity, introduced by Rosalía. Jonathan Anderson was awarded for his innovative approaches to showing fashion for J. W. Anderson and Loewe during the COVID-19 pandemic, with show-in-a-box and show-on-the-wall concepts, as well as inviting people to become part of the show experience.
   Grace Wales Bonner’s fashion designs celebrated black culture, evoking its history, and challenged the norms surrounding black masculinity and identity.
   Third up were Prada, Miuccia Prada and Raf Simons, demonstrating the importance of conversation, collaboration and dialogue in reimagining fashion for the future.
   Riccardo Tisci and Burberry were honoured for their inclusivity and sustainability. The Council noted the label’s innovative use of technology at London Fashion Week in September 2020 and in campaigns and launches. In addition, Burberry donated 160,000 pieces of PPE to the NHS and health care charities, repurposing its trench coat factory in Castleford. It has also donated to aid vaccine research, and to food charities.
   Menswear designer Kim Jones, introduced by David Beckham, was recognized for his creativity. He said he felt it was important to bring joy to people in a tough year, and he intended to do so with his fashion.
   The Awards were supported by Getty Images, Lavazza, Rosewood London and Royal Salute. The trophy was designed by Nagami and created by Parley for the Oceans using Parley Ocean Plastic.

 


Cover design notes on our 23rd birthday

Filed by Jack Yan/October 20, 2020/10.25

We’ve happily been able to add a few more covers to the montage we published last year on the occasion of our 22nd anniversary. Now 23, we thought an update was in order, and we’ve included our latest issue, which you can order now.
   The story of Lucire’s founding has been covered elsewhere, during more appropriate anniversary numbers.
   Here we’ll just remark at how much has changed design-wise since we went into print seven years after our founding. Some of the early issues have dated; and even if we look at the turn of the decade, heading into the mid-2010s, our layout ideas have aged. This is despite a very earnest effort to make a magazine look “timeless”, an impossible task because one is always affected unconsciously by the trends and moods around us. The photography from this period, interestingly, has stood the test of time far better, which makes us wonder if there has really been that much progress out there.
   Right now, with bandwidth so readily available, we are getting more images than ever to accompany fairly innocent stories, making it tempting to use as much of them as possible. More cramped, less airy layouts are the result, and even though we observe a grid, we’ve definitely been trying to give more bang for the buck on every page. Technology so often drives changes in approach and in design.
   Maybe the new decade will force us to rethink this as people want calmer, more relaxed existences to counter the added stresses of work; whatever the case, we’ll continue to strive to present the best and most informative fashion magazine that we can. We thank our amazing team for creating so much beauty on every level, and we thank our readers for over two decades’ worth of support.—Jack Yan, Founder and Publisher


Jon Moe

Claudia Goetzelmann

Sixteen years separate these two. The commitment to quality and providing an intelligent read has not changed. Coincidentally, both were shot in California, and the older issue has that state’s current First Lady on the cover

 


H&M Studio channels the 1970s, with Irina Shayk, Jameela Jamil, Sasha Lane, Indya Moore

Filed by Lucire staff/September 24, 2020/14.24




The 1970s have well and truly returned, and we don’t just mean with the uncertain economic mood. H&M’s Studio collection for autumn–winter 2020–1 reflects this, too, with a collection called The Refined Rebel, inspired by the 19th-century writer, Violet Paget (who used Vernon Lee as her nom-de-plume), and her residence at the Palmerino villa in Firenze. Despite officially referencing Paget, the style is very much 1970s, with big lapels and a slight flare for suits, including some outlandish colours in green and blue; big-shouldered coats and dresses in a multi-coloured print resembling splashes of paint; recycled polyester frilled blouses; a grey deconstructed sleeveless coat; and chunky-heeled boots. The clothes are gender-fluid, suiting the times, but in the mode of 1970s David Bowie, who was there well before the mainstream. The colour palette is azure blue and malachite green, says H&M, with champagne pink and marbled prints.
   The campaign has been shot separately from different parts of the world, given distancing rules and travel restrictions in place. Barbie Ferreira, Veronika Heilbrunner, Celeste, Alton Mason, Young Emperors and Mia Kong have each done their own interpretations of the collection and the imagery brought together by H&M. Meanwhile, Irina Shayk, Jameela Jamil, Sasha Lane and Indya Moore have donned designs from the range in a series of celebrity images.
   Customers are invited to share their own images from the range.
   ‘The AW20 Studio collection muse is not afraid to challenge the status quo. This collection is for those that celebrate being oneself above all else. We hope our customers feel inspired to dress with a carefree, rebellious attitude,’ said H&M’s creative adviser, Ann-Sofie Johansson.
   ‘In keeping with H&M’s strive for innovation, the H&M Studio team experimented with an exciting new campaign format for AW20. Adapted for today’s climate, this new way of working gives our global cast the creative freedom to style, photograph and express themselves in the comfort of their own space. We hope the new collection and campaign encourages everyone to celebrate their style,’ said Kattis Bahrke, H&M’s head of creative marketing and communications.




 


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