Here’s a behind-the-scenes video from Hennes & Mauritz on its latest shoot, for its collection titled The Garden Collection, in Palm Springs, Calif. Natasha Poly—or, Natalia Polevshchikova to give her full name—is the model.

Supermodel Hélèna Christensen proves that she still has recognition and appeal as she becomes the latest model for American intimate apparel company Bali.
   In the new online, print and TV campaign, Christensen introduces the Bali Comfort-U back design.
   The new advertising campaign has been created by Kraftswork NYC. The first TV commercial aired March 15 on ABC’s All My Children.

Model Hannelore Knuts, 32, has curated an exhibition, Fashion Testimony, to be shown at the Fashion Museum of Hasselt from March 27 to June 6, 2010.
   Knuts’s exhibition offers a glance at her 10-year career, which includes working the professional catwalk at Chanel, Gucci and other top European labels.
   Designers featured in the exhibition include Jean Paul Gaultier, Hermès, Christian Lacroix, Martin Margiela and Dries van Noten. Contributing photographers include Miles Aldridge, Steven Klein, Jean-Baptiste Mondino, Michael Thompson and Ellen von Unwerth.
   The aim of the exhibition is to lift the veil on the fashion world. It features some of her favourite images from her first fashion show to today. Some artists have provided works that Knuts felt connected with her.
   Those artists include Marc Claes, Patricia Ghijsens Ezcurdia, Ugo Rondinone, Filip Vandingenen and Anne-Mie van Kerckhoven.
   The Museum states that the exhibition is not a retrospective or a homage to Knuts, but a look in to her world.
   Knuts had been studying photography and, at age 21, turned to professional modelling.
   The Museum is located at Gasthuisstraat 11, 3500 Hasselt, Belgium (near de Groene Boulevard, next to the Holiday Inn and Molenpoortplein).

The venue is filled with only standing room. The lights are dim and a mystical tune fills the air. While the crowd glares at the stage, a slender silhouette appears in the background. As the light shines more brightly, the crowd is progressively enchanted by a sleek, dark-haired model with an unusual grin. Her movements are dramatic and flamboyant. Walking slowly toward the throng, she is vintage glam personified. Who is she? Her name is Monica Palatnikov.
   At first glance, Palatnikov is strikingly more reserved than most models with her résumé. She has loads of print ad, runway, film, and even theatre credits under her belt. This 23-year-old Russian beauty is more than just a pretty face. Born and currently living in San Francisco, she’s recently been showing up on advertisements and runways in the Bay Area.
   Wearing a simple graphic T and dark denim jeans, Palatnikov has the casual style that makes you think she’s too down-to-earth to be a model. But, as a new and fresh-faced local choice of many designers, she has a distinct and refreshing look about her. At a very young age, she knew modelling was her destiny when she played dress up, just as any little girl in her mother’s clothing. There was something about the way a garment made her feel when she slipped into it, allowing her to transform any mood into exuberant.
   Palatnikov shows a wide range of versatility in her modelling—from Lever 2000 soap and tequila commercials to Davidoff cigarette ads. So, she may very well be a household face already to some people.
   She’s received adoration for her almost theatrical expressions while on the runway, which has paid off from formal training at acting school. Although she enjoys having fun on stage and is passionate about modelling, Palatnikov’s equable temperament is fine-tuned by the people she surrounds herself with daily. ‘My family is very supportive as long as my career doesn’t consume me,’ she says.
   The clothing isn’t the only part that’s remembered in a fashion show, it’s also the model’s presence and energy exuded while on the runway. ‘I love how all eyes are on me while the audiences watch the clothing look even more stunning than just lying on a shelf in retail stores. It’s that personality of the model that really makes it,’ says Palatnikov.
   One thing is certain, this young lady has absolute staying power. Why do we love her? Maybe it’s because she mesmerizes you with her hazel eyes and innocent glow. It might also be the fact that she’s a professional ballroom-dancing, Japanese-speaking, health science major. Palatnikov is clearly well-rounded and has the essence of a seasoned supermodel. So, be sure to look out for her, whether it’s in a TV commercial, at the theatre or, better yet, on the runway.

Chris Jackson/Getty Images

Claire R. Greenway/Getty Images

From what we could tell, only two celebrities’ names were bandied about after the Love Ball last night: Natalia Vodianova, for being the face of the De Beers Magic Moment necklace, and Elizabeth Hurley, for wearing a see-through sari—recalling that 1994 moment when she wore a revealing Versace dress held together with safety pins. There are more celebrity pics in the main part of the Lucire website.

Considering the media attention surrounding Brooklyn Decker and her 2010 Sports Illustrated Swimsuit Issue cover, Las Vegas’s move to arrange for 11 of its models to appear seems very prudent.
   The 11 women are there for a three-day programme, which includes photo ops, events and signing copies of the Sports Illustrated Swimsuit Issue. Below is a video featuring the models and mayor Oscar B. Goodman on Las Vegas Boulevard.

MAC has unveiled its latest Viva Glam campaign, featuring Lady Gaga and Cyndi Lauper. Proceeds from the sale of its Viva Glam VII lipsticks will benefit the MAC Aids Fund.
   The spring 2010 edition sees two new lipstick shades, with a light coral red lustre bearing Lauper’s name and a light blue–pink lustre with Lady Gaga’s.
   The collection hits counters on March 1, retailing at NZ$40.
   The MAC Aids Fund will announce $2·5 million in new donations to fund model programmes that address the vulnerabilities and inequities that place women at increased risk for HIV and Aids, says the company.
   To date, the MAC Aids Fund has already raised over $150 million to combat HIV and Aids.
   ‘I think it’s absolutely insane that some people have fewer rights than others, and I’m grateful that MAC has decided to focus on women while I’m a Viva Glam spokesperson. I have so much to say and so much to share, and I’m going to let my lips and lipstick do the talking!’ says Lauper in a release.
   ‘I’ve been familiar with the campaign and have been wearing MAC since I was 10 years old. To be joining the likes of iconic former Viva Glam spokespeople is an honour. My new Viva Glam lipstick colour is amazing. It’s very me—a bluish pink, great for every day, a little bit ’80s. I hope that women buy this lipstick, and honour themselves and honour the cause,’ says Lady Gaga.

Sports Illustrated has tried to tie in digital content more closely with its latest Swimsuit Issue than before, with a cooperation with Jagtag.
   By sending a photo of the image at left, users will be able to get swimsuit videos via MMS to their phones.
   Videos feature Brooklyn Decker from the cover shoot, Olympian Lindsay Vonn, Bar Rafaeli, Jessica White, the 2010 “rookies” and more.
   Jagtag claims that its technology will work with 90 per cent of cellphones in the US.