Kate Moss is the new face of St Tropez, the self-tanning brand, leading its first global advertising campaign.
Two shots have been released: one of Moss in a white, one-piece swimsuit, and another in the nude.
The campaign will be in print and online, and appear in point-of-sale materials from summer 2013. St Tropez is also encouraging users to use the hashtag offtosttropez on Twitter for a prize draw, which will include a holiday.
The company has also issued a how-to video on how to get Moss’s tan in the campaign. Says Nichola Joss, St Tropez’s global tanning and skin-finishing expert, ‘To achieve Kateâs pool-side bronze for the shoot, the St Tropez Self Tan Bronzing Mousse applied with a St Tropez Applicator Mitt gives a natural-looking, streak-free result with a flawless finish. St Tropez Powder Bronzer perfects the look with a beautiful contoured effect and enhances the natural shape of Kateâs body.’
The iconic supermodel says she has used the St Tropez brand since its inception.
Michelle Feeney, CEO of PZ Cussons Beauty, the owner of St Tropez, said in a release, ‘As a global beauty brand with a heritage in tanning, St Tropez is now in 18 countries and women from Rio to LA are seeking the benefits of safe tanning. Kateâs fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally.’
Shooting in Milano with beautiful Italian model Fiorella Dominici, wearing a Basler Fashion dress from Germany designed by Scot Brian Rennie, by me, Thomas Salme from Sweden. A big international mix.
Dominici is 22, a graduate in economics, Russian and English at Cattolica University. She is still studying in order to graduate in international management. Her slogan is: ‘positive thinking and âŠ believe in your own skills and capabilities more than in social connections.’
The designer of this beautiful yellow dress is Brian Rennie. He has been called the ‘designer with the Hollywood gene’ and the ‘king of couture’ by some. He outfitted Kim Basinger for the Academy Awards, designed a wedding dress for Jennifer LĂłpez and counted Princess Diana among his clients, according to his official bio.
Rennie studied fashion at the Royal College of Art, and joined Escada after completing his studies. He was there for over 20 years, and rose to the rank of head designer.
As creative director of Basler Fashion, his clothes carry what the company calls a ‘distinctive design signature. Ăsthetically outstanding and consistently feminine, they are primarily created to flatter women and to beautify them. Passion and originality characterize the designs of Brian Rennie.’âThomas Salme
Having viewed the Zambesi winter collection late last year in amongst the craziness of New Zealand Fashion Week, I had forgotten what my favourite pieces were (as so happens when you view collections six months before they are due in store and in quick sucession). When the invitation to attend the Wellington store’s winter launch appeared, the chance to stroll down memory lane and rediscover my favourites, and find some new gems, was welcome.
Zambesi is one of those labels that is best appreciated up close. What appears to be plain shirting fabric is, in fact, a very fine mesh; or a print is turns out to be something else upon closer inspection. With the models rocking some looks from the collection, it was a joy to rediscover those well turned-out and brilliantly cut coats and jackets, tailored in fine wools and pieced together with wax-finish leathers. There were the beautiful brocades and jacquard prints featured on pants and dresses, the gorgeous knitwear, and one of my favourite standout prints of the season, the chequerboard print in butter yellow and ink navy.
Stand-outs from the small showing in store were: the lace and knit dressâa beautiful, tight, sleeved dress with almost lace crochet detailing with tiny sequin embellishments, the perfect day-to-night outfit; and the black sheer silk shift dress with bandage-like side detailing and fringe work. The movement when the model walked was exquisite and very on trend with the flapper-esque feel to it all.
From the menswear range, everything, from the military-style coats to the sharply tailored Slimane-like suiting, was very slick and super-stylish. The chequerboard pattern shirt is a must for winter, crafted in beautiful almost lace-like fabric. Also on the must-haves, one of the many coats that are in the collection: my favourite was the double-breasted wool coat with piece leather sleevesâcut with a surgeon’s scalpel this is a classic that will never date.
The hair for the show had a very cool vibe to itâa mix of dishevelled chic, a wet look mixed with dry rough-and-tumbleâdirected by Buoy creative director Michael Beel. It was the perfect touch to the collection.
Zambesi’s winter collection is in store now.âSopheak Seng, Fashion and Beauty Editor
We recently mentioned that the Milano exhibition to accompany The Little Black Jacket: Chanel’s Classic Revisited by Karl Lagerfeld and Carine Roitfeld had new works, so that those attending in the Italian fashion capital would not feel they were getting a second-hand collection that had already done the rounds in Tokyo, New York, London, Paris and Berlin.
To whet our appetites of the shoot Karl Lagerfeld did with Keira Knightley, Diane Kruger, Carla Bruni, Carole Bouquet and others in his studio in January 2013, Chanel has released a single image of Kruger reinterpreting the house’s little black jacket.
Some 20 international celebrities and ‘close friends of the house’ participated.
The exhibition, held at the Rotonda di via Besana (at the via Enrico Besana, 12), opens April 4, with entry free to the public from April 6 to 20. Opening hours are 10 a.m. to 7.30 p.m. At the same time, displays at Chanelâs via SantâAndrea boutique will show jackets from the springâsummer 2013 ready-to-wear collection.
Dubai is the next destination after Milano. More can be found at www.thelittleblackjacket.chanel.com.