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Veen launches into Germany with Tom Cruise and Cameron Diaz


August 19, 2010/13.41

Tom Cruise and Cameron Diaz

We’ve followed our friends at Veen, the water sourced from Finnish Lapland, since they launched. Lately, they’ve been getting into celebrity circles more regularly. The latest has been the première of Knight and Day, the Tom Cruise–Cameron Diaz starrer, in München, Germany. It was also Veen’s début into the country. Diaz wore a Bottega Veneta dress and Pierre Hardy shoes.
   The Veen bottle was created by a friend of our publisher Jack Yan, Antti Eklund, a well known Finnish designer and architect.
   Speaking of our friends, in the mid-2000s Lucire became an active partner with John Mennell’s Magazine Literacy Project. It made sense to us: kids learning to read might get turned on through the more visually exciting medium of magazines, and we helped John promote the Project through the US and around the world.
   We’re happy to learn that the Magazine Literacy Project has also partnered with CrowdSpring, in the hope that creatives can help them out with some advertising banners for the internet. The Project is non-profit, so no money will change hands on this job. If you feel that literacy is important and can donate some time, you can read more about the latest project here.
   From the ‘Volante’ desk: on September 2, 2010, Aman at Summer Palace, Beijing, will kick-off a month-long solo exhibition featuring contemporary Chinese photographer Dong Wensheng’s cinematic works. Hosted in tandem with Fortune Cookie Projects, private art advisers and curators, the exhibit will run through September 26. The opening reception will be held from 6 to 9 p.m. on Thursday, September 2, and the artist will be attending. Interested parties may call Andrew Gong at 86 10 5978-9898 or email to RSVP.

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