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COS to open store in Stockholm this summer


January 11, 2011/9.37


Pernilla Wohlfahrt
Above COS executive Pernilla Wohlfahrt.

COS (Collection of Style), which launched in London in 2007, will open this summer at Biblioteksgatan, Stockholm.
   Part of the Swedish Hennes & Mauritz group, COS was created to offer understated high fashion at an affordable price. ‘COS offers reinvented classics, wardrobe essentials and timeless design that is made to last beyond the season. Traditional methods alongside innovative techniques and contemporary fabrics merge in order to create understated fashionable pieces for the modern wardrobe,’ says the company in a release.
   The new Stockholm store will carry the complete collection for women, men and children.
   ‘We are delighted to launch the COS collection in Sweden and believe that COS will suit the Swedish customer perfectly,’ says Pernilla Wohlfahrt (left), the executive responsible for COS.
   COS retails in eight countries so far: UK, Germany, Netherlands, Denmark, France, Spain, Belgium and Ireland.

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design / fashion / Lucire / Sweden / tendances / trend
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