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Italian charm brand Dodo opens flagship store in London


November 19, 2011/18.42

With charms very much part of the jewellery Zeitgeist over the past few years, Dodo has found an opportunity to extend its wings, opening its flagship store in Sloane Square, London.
   Andrea Morante, CEO of the Pomellato Group, the company behind Dodo, says, ‘Dodo is a very successful Italian story. We wanted to turn it into a successful global story, and I think that London is the obvious place where we would start.’
   In the release, he added, ‘The opening of the Dodo store in London is a key and strategic step in the process of the internationalization of the Dodo brand. London has become a truly international city and perhaps one of the best platforms in the world from where to commence a serious global expansion.’
   The new store is a collaboration with Central St Martin’s. Sián Evans, senior lecturer at the college, called its task a ‘rebrand’ for London.
   Designed by renowned architect Paola Navone, the building has what Dodo calls ‘an organic architectural twist’. The entry of the store features a bed of pebbles, while grass grows from the ceiling, and the walls have a wet sand effect, creating what the company calls a relaxed effect. The façade features a semi-circle arch encased in crystal, covered in a green silicone lawn.
   The basement will play host to private events and exhibitions.

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