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Marni the next designer to collaborate with H&M


NEWS
November 29, 2011/10.13


Marni for H&M
Marni for H&M
Magnus Magnusson

Hennes & Mauritz’s next guest designer after Versace is another Italian label: Marni.
   The fruits of the collaboration will be released in the spring, from March 8, 2012, online and in 260 stores worldwide, and promise to bear Marni’s playful, elegant hallmarks.
   Founder Consuelo Castiglioni has created both a men’s and women’s line and, like Versace, has gone into the archives and reinvented earlier designs. The prices, as with Versace for H&M, will be at prices closer to that of the mass-market retailer.
   ‘I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,’ said Castiglioni in a release.
   Margareta van den Bosch, creative adviser at H&M, called the collection ‘a lovely statement for spring,’ and says that customers can expect new combinations of print and colour.
   The women’s collection features vivid colours and bold prints, with full pleated skirts and dresses, and a range of accessories to complement them. Fabrics range from silk to crisp cotton poplin, says H&M.
   The men’s collection has subtle prints and is said to be ‘relaxed’.
   Earlier collaborations included designs from, among others, Karl Lagerfeld, Stella McCartney, Comme des Garçons, Roberto Cavalli, Jimmy Choo and Lanvin.

Marni for H&M
Marni for H&MMarni for H&M
Magnus Magnusson

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branding / design / fashion / Lucire / Milano / tendances / trend
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