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Jessie J was the headlining celebrity chosen to turn on the lights on Oxford Street, and kicked off the Christmas season in London’s West End on Tuesday at 6.22 p.m.
The English singer and songwriter says it was a dream of hers to turn on the world-famous lights. ‘I always used to make my parents bring me to Oxford Street to see the Christmas lights so it’s an honour to actually be switching them on this year. I spend a lot of time shopping on Oxford Street and this year will be no different. The lights switch-on is a prestigious part of the festive season for Londoners and I’m proud to be a part of it.’
The singer performed live in front of thousands of shoppers at the event. She was supported by James Arthur, The X Factor winner and singer Conor Maynard, while Gifford’s Circus performed additional acts. Capital FM hosts Lisa Snowdon and Dave Berry officiated.
The five switched on the lights from Selfridges on Oxford Street.
A new £1·5 million light scheme has been designed for 2013.
The New West End Company says the Christmas shopping season in the West End sees £1,000 million in sales.
Ian Gavan/Getty Images
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